Martech

SEPTEMBER 18, 2024

This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, “The CTV Trends Report 2024,” released by Wurl, an AppLovin company. Average daily hours of CTV viewing are up 5% year over year, according to the study, which draws on Wurl’s insights from more than 4,000 channels and 1 billion monthly viewing hours through its CTV marketing platform.

Fill rate 77

Fill rate Ad Inventory MarTech Marketing 77

Adweek

SEPTEMBER 18, 2024

As a follow-up to its satirical "Ask Your Doctor" campaign, Missouri cannabis brand Show-Me Organics is taking another sharp-elbowed jab at Big Pharma, challenging company leaders to personally use the opioids they hype to American consumers. A documentary-style ad called "Taste Your Own Medicine" revolves around that dare, with the goal of advocating for cannabis.

332

332

Martech

SEPTEMBER 18, 2024

Attention spans are shrinking and customers now have instant access to information. Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion.

Conversion 68

Conversion Conversion Rate Click Through Rate A/B Testing 68

Adweek

SEPTEMBER 18, 2024

Havas Chicago has named Chase Cornett as chief strategy officer, expanding its leadership team. Cornett will join Havas Chicago's executive bench which includes Myra Nussbaum as co-president and chief creative officer, and Kat Ott as co-president, bolstering the strategic vision for the agency. "Chase's track record is unmatched, yet it's not only his amazing reputation.

Agency 313

Agency 313

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech

SEPTEMBER 18, 2024

The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Media 73

Media Ad Inventory Electronics Audience 73

Adweek

SEPTEMBER 18, 2024

Unexpected brand collaborations literally have fans covered head to toe in 2024, whether it's Lipton Ice Tea's creamy yellow hat from its range with streetwear label Cruel Pancake or McDonald's Hamburglar-themed Crocs. With the average American exposed to anywhere between 4,000 and 10,000 ads every day, it's tough for brands to stand out. Enter weird.

Advertising 307

Advertising 307

Adweek

SEPTEMBER 18, 2024

Fruit by the Foot, a legacy General Mills product, is actually longer than a foot. In fact, it's closer to three feet, which can take a considerable amount of time to consume, inspiring a wacky campaign where teenage fans age several decades between the start and finish of the snack. The brand, which hasn't advertised.

Advertising 307

Advertising 307

Seth Godin

SEPTEMBER 18, 2024

Please be on the alert for: Spam that includes your name, address, phone number and other personal details. Phone calls that are from human-sounding bots that pretend to be from friends or trusted brands. Job offers. Video mashups that include AI-generated people that seem to be made just for you. Security alerts that are actually precisely the opposite.

123

123

Adweek

SEPTEMBER 18, 2024

Google is bringing more AI ad tools to search results. Google is expanding AI-driven search ads to German, French, and Spanish languages in its AI search engine, AI Overview. Google said the new tool will help small and medium-sized businesses run ads in global markets. Google unveiled the update at digital marketing conference DMEXCO in.

Marketing 306

Marketing Ad Tech 306

AdExchanger

SEPTEMBER 18, 2024

Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand. The post Roku Launches Its Own Self-Serve Ad Platform appeared first on AdExchanger.

122

122

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Adweek

SEPTEMBER 18, 2024

Digital health and wellness platform Noom has appointed a new chief brand officer (CBO) in Rachel Mahoney as it jumps into the off-label weight loss drug market. Mahoney was most recently chief marketing officer (CMO) at Shutterstock. She will now be the architect of Noom's brand strategy as it continues to add anti-obesity drug offerings.

Marketing 301

Marketing 301

Martech

SEPTEMBER 18, 2024

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.

Marketing 115

Marketing Impressions Conversion MarTech 115

Adweek

SEPTEMBER 18, 2024

Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured inside retail stores. The standards are the result of months of collaboration between retailers, agencies, and brands and build on the IAB's U.S. retail.

Retail 300

Retail Media Agency Advertising 300

AdExchanger

SEPTEMBER 18, 2024

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy identifiers and data signals within the digital marketing ecosystem continues at an impressive pace. But it’s not the loss of these tracking and measurement approaches that deserves the attention. Rather, our industry should be putting the focus on […] The post The Digital Ecosystem Isn’t Crumbling – It’s Maturing appeared first on AdExchanger.

Cookies 114

Cookies Impressions Marketing 114

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

SEPTEMBER 18, 2024

"Narrative" is one of those words in the water right now. Politicians talk about "resetting the narrative" after campaign missteps. Coaches go hoarse trying to change the narrative after a string of losses. Savvy business leaders are recognizing the need, too, with the understanding that narrative can supercharge alignment across a growing organization and shift.

Advertising 293

Advertising 293

AdExchanger

SEPTEMBER 18, 2024

Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time. The post New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers appeared first on AdExchanger.

Media 113

Media Advertising 113

Adweek

SEPTEMBER 18, 2024

On Memorial Day of 1934, 28-year-old Tom Carvel loaded his trailer with ice cream and dreamed of dollar signs. His plan was to sell scoops to New York motorists headed up into the country. But then Carvel got a flat in front of a pottery shop in Hartsdale, and he watched as his inventory--which he'd.

Food 293

Food 293

More About Advertising

SEPTEMBER 18, 2024

Some of us thought Halloween was invented by some American department store to shift more junk, rather like Hallmark Cards with Mother’s/Father’s days. Then we did our painstaking research (that is, consulted Wikipedia) and discovered it celebrates All Hallow’s Day/Eve, October 31 when it gets dark and spooky in Europe. Not quite so according to … The post Tourism Ireland rewrites history for Halloween first appeared on More About Advertising.

Advertising 111

Advertising Agency 111

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Adweek

SEPTEMBER 18, 2024

Today, Roku announced the launch of Roku Ads Manager, its new self-service offering for CTV advertising. Among the highlights, the ads manager is set to help marketers with optimization and performance, utilizing Roku's CTV footprint to drive awareness and bottom-of-funnel engagement; it will give advertisers direct access to Roku inventory without third-party fees, helping with.

Advertising 284

Advertising Marketing 284

Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market. Choosing the right retail media provider is crucial for your advertising strategy.

Retail 105

Retail Media CPM CPC 105

Adweek

SEPTEMBER 18, 2024

Paramount+ wants to give subscribers a reason to scream. again. Today, the Paramount+ Peak Screaming Collection returns to the streaming service just in time for Halloween next month. The collection, which is back for its fourth year, is expanding to feature over 450 new originals, fan-favorite horror movies, and Halloween episodes from popular series.

284

284

AdExchanger

SEPTEMBER 18, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shifting Sandbox The Chrome Privacy Sandbox is still chugging along despite Google’s reversal on third-party cookie deprecation. The Sandbox team announced new updates based on feedback from testers on Wednesday. Chrome’s Protected Audience API will soon include fields for designating private marketplace […] The post Still Playing In The Sandbox; Will The YouTube Gates Reopen?

Cookies 103

Cookies Audience Ad Tech 103

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Adweek

SEPTEMBER 18, 2024

From sleeping in make-up to popping pimples and skipping on sun protection, e.l.f. Skin is calling out "skin sins" in its largest campaign yet. The cosmetics brand's skincare division has tapped comedian and Hacks actress Megan Stalter for a series exploring common skincare slip-ups like sleeping in makeup or popping pimples. Stalter plays a mischievous.

Pop-Up 284

Pop-Up Media Advertising 284

AdExchanger

SEPTEMBER 18, 2024

Two years ago, retail media networks were at a crossroads. At the time they were weighing whether to become traditional walled gardens or allowing the programmatic ecosystem open access to data. Retailers are long past that point. Hundreds of store operators launched retail media businesses in the past couple years alone. And most of the […] The post Retailers Are Opening Themselves To Programmatic – But Will They Regret It?

Retail 101

Retail Media 101

Adweek

SEPTEMBER 18, 2024

The owner of The Guardian confirmed that it is in talks to sell The Observer, the world's oldest Sunday newspaper, to Tortoise Media. (BBC News) Tortoise said negotiations include a commitment from it to invest more than GBP25 million ($33 million) over the next five years in the editorial and commercial renewal of the title.

Media 274

Media 274

Ad Badger

SEPTEMBER 18, 2024

Whether you’re a seller or a consumer, Amazon Advanced Search can be your go-to solution for precision and efficiency. For. Read More The Best Tips for Using Amazon Advanced Search Efficiently The post The Best Tips for Using Amazon Advanced Search Efficiently appeared first on Ad Badger.

SEO 100

SEO 100

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Adweek

SEPTEMBER 18, 2024

The Fallen Journalists Memorial Foundation unveiled its design for a National Mall monument honoring journalists killed in the line of duty, representing the first memorial for slain journalists on federal grounds. (The Daily Beast) The concept designs come as part of a lengthy but necessary regulatory process before the anticipated completion of the Fallen Journalists.

Media 274

Media 274

Digiday

SEPTEMBER 18, 2024

With more than 200 retail media networks (and counting) and finite media dollars, agency executives say a retail media reckoning may be on the horizon. Retail media networks (RMNs) have been touted as the industry’s latest silver bullet. But given that glut of competition, agency execs say they’re advising clients to be more calculated with their RMN spend.

Retail 97

Retail Agency Media Marketing 97

Adweek

SEPTEMBER 18, 2024

Paramount's advertising division is the latest unit to be hit by layoffs. Deadline understands that layoffs began across Paramount Advertising, which is run by president John Halley, early Tuesday.

Advertising 273

Advertising Media 273

Digiday

SEPTEMBER 18, 2024

Related Insights Google on Trial Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused Read More The U.S. Department of Justice’s efforts to bring Google to heel at trial for the second time this year are well underway in a Virginia courtroom where its $307 billion-per-year ad empire faces a potential breakup.

Ad Tech 96

Ad Tech Ad Server Ad Exchange Media 96

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing