Sat.Aug 31, 2024 - Fri.Sep 06, 2024

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Agencies Continue to Receive Perks From Media Owners That Aren’t Disclosed to Clients

Adweek

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. In these programs, the buyer gets perks like discounts or cash back in exchange for agreeing to invest in a particular media product. There is.

Agency 349
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Building Trust and Accountability in Remote Teams

The Ad Tech Blog

Building trust and accountability in remote teams is crucial for maintaining productivity and fostering innovation. This article explores strategies to achieve these goals, particularly for individuals in leadership roles within the ad tech sector. Understanding Trust and Accountability in Remote Work Key Points Clear communication is essential for building trust.

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Trending Sources

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Feeding the algorithm

Seth Godin

The marketing consultant told the client that they have to post three times a day on LinkedIn. “It doesn’t matter if it’s good.” The SEO consultant explained that the website had to be loaded with keywords, and that a big budget needed to be set aside to develop inbound links. And the job seeker is instructed to make sure that the resume is AI-friendly and checks every possible box.

SEO 126
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How to use ChatGPT to simulate martech tools and marketing strategy

Martech

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.

MarTech 115
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Exclusive: Amazon’s Multi-Billion Dollar Media Account Goes to OMG and WPP

Adweek

ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon's media review. "After a comprehensive advertising agency review for our consumer business, we've chosen to partner with OMG and WPP," Amazon spokesperson Margaret Callahan said in a statement. The accounts will be split by geography, with OMG handling the work in the.

Media 335
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The best back to school ads for 2024

illumin

Back to school season has returned and so too have some of the most upbeat and wholesome ads of the year. This year brings fun and energizing campaigns from brands both big and small. Familiar faces are back for the 2024 return to school – including ads from Macy’s and Target. Amazon is also working hard to cement itself as a top back to school contender.

Ad Tech 110

More Trending

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The AI-powered marketer’s roadmap to the future of content

Martech

We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative AI and content, I asked AI assistant Claude Sonnet to help co-create this article with me. I instructed it to use my voice and supplied all the previous posts in this series for reference.

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NFL Kicks Off 2024 Season With Huge Ratings Win

Adweek

The Kansas City Chiefs may have won the kickoff game against the Baltimore Ravens on NBC and Peacock, but the NFL also came out on top as a winner with ratings. Viewership for the NFL kickoff game on Thursday averaged 48.9 million, according to AdImpact. The data found that the game reached a peak audience.

Audience 326
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How Many Keywords Should You Have Per Amazon Ad Group?

Ad Badger

When creating and structuring your campaigns, determining how many keywords should be in your ad group may not be at. Read More How Many Keywords Should You Have Per Amazon Ad Group? The post How Many Keywords Should You Have Per Amazon Ad Group? appeared first on Ad Badger.

Education 104
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Your audiobook

Seth Godin

Here’s a useful habit that’s more than a hack… The next time things are going well, when a project is about to launch, when a meeting has been successful, when the sun is shining… take your phone and go for a walk. Hit record on an audio app and make a twenty-minute audiobook. Talk about what you know, what you see, what you hope for.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. In response, vendors have several strategies to get the product in front of prospects. Free trials: Users try the software for a limited number of days.

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Brian Stelter Returns to CNN

Adweek

Brian Stelter has re-entered the chat. The TVNewser founder and founder of CNN's Reliable Sources newsletter is returning to the Warner Bros. Discovery-owned news network in a new role as Chief Media Analyst. Stelter announced his new gig on his always-active thread on X, formerly known as Twitter. [link] Stelter's time at CNN was cut.

Media 361
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How Do I Set Up My Amazon Author Central Profile?

Ad Badger

Meet Amazon Author Central—your secret weapon for taking control of your author brand and amping up your book sales. With. Read More How Do I Set Up My Amazon Author Central Profile? The post How Do I Set Up My Amazon Author Central Profile? appeared first on Ad Badger.

Education 101
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The conspiracy of mediocrity

Seth Godin

Solo mediocrity is rampant, of course. We know that toasting the bread before making the sandwich makes it more delicious, but in service of convenience and speed, we skip a step. It becomes a conspiracy when more than one of us is involved. The freelancer who offers cheap and ordinary work finds customers who willingly engage with them. The small company that gets worn down by the constant pressure to simply do a bit less and care a bit less, and decides to follow the mass market where it seems

Marketing 109
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Google Analytics 4 introduces benchmarking data

Martech

Google rolled out a significant update to Google Analytics 4 ( GA4 ), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.

MarTech 111
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Bill Belichick Sprinkles His Salty Vibe on DoorDash’s Football-Themed Ads

Adweek

Do not ask Bill Belichick about keto options for a game-day spread or how to cook burgers when he's hankering for wings. And whatever you do, don't try to recruit him for your fantasy football league--he will crush you with a stone-cold stare and a soul-withering quip. Belichick, former New England Patriots coach and six-time.

Marketing 318
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How Video Publishers Can Create A Comprehensive Ad Monetization Strategy

Ad Monsters

Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Boost your strategy with these actionable insights for CTV and FAST monetization. New players entering the CTV and streaming TV advertising game must overcome specific roadblocks.

CPM 104
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Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation

AdExchanger

Here’s a sign attention measurement is reaching maturity: Certification is coming. The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are launching a joint effort to accredit attention measurement vendors. The IAB announced the initiative in a memo sent to task force members last week that was shared with AdExchanger. The initiative […] The post Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation appeared first on AdExchanger.

Media 112
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising

Exchange Wire

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising. The Q2 2024 report provides a detailed analysis of estimated global open programmatic ad spend [.] The post Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising appeared first on ExchangeWire.com.

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Best Buy Kicks Off NFL Opening Day With NBCU Partnership and ‘Spokeshologram’

Adweek

Best Buy's new holographic spokesperson is back, ushering in NFL's opening day with a new campaign alongside NBC Sports talent Mike Tirico, Maria Taylor, and Chris Simms. It's part of a new partnership launching today between the electronics retailer and NBCUniversal. Custom ads featuring sportscaster talent are nothing new--think Howie Long and Radioshack--but it does.

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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

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Compared to perfect

Seth Godin

Perfect is useful. It’s an absolute measure, a north star, a chance to improve our work. But it’s also a shortcut to persistent dissatisfaction. Compared to perfect is helpful when we’re creating something. But it’s also worth noting that perfect is unattainable. What’s on offer is never perfect, but what’s on offer might be exactly what we need right now.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ

AdExchanger

What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately. They all served as inspiration for the code names associated with different internal Google projects that came to light as part of the DOJ’s ad-tech-focused antitrust lawsuit against Google. The […] The post Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ appeared first on AdExchanger.

Ad Tech 106
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The Disney and DirecTV Rift Is About Way More Than a Carriage Dispute

Adweek

Disney has found itself in the middle of another major TV carriage dispute, but this rift goes deeper into the world of streaming and TV than you might expect. Recently, Disney's carriage dispute with satellite giant DirecTV kicked into high gear, with many of the House of Mouse's channels, including ABC and ESPN, being pulled.

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Playable ads and longer campaigns gain traction in mobile gaming

Martech

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. U.S. growth. The U.S., the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. U.S. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.

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Omitting the herbs

Seth Godin

Without salt, human beings don’t survive long. But it’s possible to eat for a month without tasting an herb. The food will sustain you. Herbs are an expensive non-obvious addition, while also being a bargain if the goal is to create delight, interest or satisfaction. As we digitize our interactions, the first thing to go are the herbs. We strip away anything that’s not obviously functional.

Food 103
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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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The GoodNet Announces Promotion of Charlotte Liddell to Director of Commercial – Founding Partner

Exchange Wire

The GoodNet – the ethical intelligence company dedicated to delivering ad performance and ESG results, is proud to announce the promotion of Charlotte Liddell to director of commercial - founding partner. Charlotte, the first employee of The GoodNet, has played [.] The post The GoodNet Announces Promotion of Charlotte Liddell to Director of Commercial – Founding Partner appeared first on ExchangeWire.com.

Ad Tech 98
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Why Vox Media’s The Cut Made a Print Issue for September

Adweek

Vox Media is getting into print. This year, the digital media company is launching The Cut's first-ever Fall Fashion Issue. The Cut is competing for lucrative print ad dollars that fashion-focused publications like Vogue and Harper's Bazaar typically vie for. Vox Media is betting that it can differentiate itself because of it's authentic digital audience.

Fashion 307
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Will AI in martech make buyer experiences better or worse? It depends…

Chief Martech

How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes. It reminds me of the old joke about the overly-optimistic kid excitedly digging through a giant pile of horse manure, “There must be a pony in here somewh

MarTech 99
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67. Ramsey McCrory – DoubleClick to MediaOcean via Right Media

Paleo AdTech

Ramsey McCrory started his career in the U.S. Army and later found himself at the mighty DoubleClick in 1999 at the peak of the dot-com boom as an ad sales exec “banging the phones” selling direct-response ads to finance and insurance companies. He joined the seminal Right Media in 2004 as VP of platform and ad sales, staying on after Yahoo acquired the company in 2007.

Media 98
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.