Adweek
SEPTEMBER 17, 2024
Alexis Ohanian is not a fan of pickleball. He has ample reason not to be, of course. The 41-year-old co-founder of Reddit and the venture firm Seven Seven Six is married to Serena Williams, one of the greatest tennis players of all time. In recent years, the two sports have increasingly found themselves at odds.
AdExchanger
SEPTEMBER 17, 2024
The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed. Publishers told AdExchanger they were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market, which they see as their biggest […] The post Publishers Feel Seen At The Google Ad Tech Antitrust Trial appeared first on AdExchanger.
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Adweek
SEPTEMBER 17, 2024
Crafting the ideal lede for any news story can be a tough assignment. But NBC News enterprise reporters Mike Hixenbaugh and Jon Schuppe had an added challenge when they had to type the first sentence of their deeply-researched investigative piece into a Texas medical school accused of profiting off of unclaimed bodies--a story that was.
AdExchanger
SEPTEMBER 17, 2024
While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting. The post Political Buyers Should Warm Up To CTV This Election Season appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 17, 2024
25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 221 | CNN: 111 | MSNBC: 126Prime: FNC: 264 | CNN: 145 | MSNBC: 142 FNC: CNN: MSNBC: 4PM Cavuto:230 The Lead:110 Wallace:173 5PM Five:382 Blitzer:113 Wallace:-- 6PM Baier:282 Blitzer:162 Melber:207 7PM Ingraham:222 Burnett:175 Reid:164 8PM Watters:277 Cooper:157 Hayes:177 9PM Hannity:243 Collins:146 Wagner:117 10PM Gutfeld:273 Phillip:132 Last.
Seth Godin
SEPTEMBER 17, 2024
Persistent, connected and kind. Most visions of the internet in 1995 were about individuals interacting with content online. It turns out that the internet (inter plus net) is actually about connection. The apps and businesses that were most successful connected people–to ideas, to things or mostly, to each other. The current range of AI feels like content creation.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 17, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reg-You-Later, Regulators Two of the EU’s biggest Big Tech and AI regulatory antagonists are stepping down, The Washington Post reports. European Commissioner Thierry Breton, who oversaw development of the Digital Services Act that strengthened content regulations for large social media platforms, resigned on […] The post Big Tech’s EU Opponents Step Aside; Dare To Believe In A World Without GAM appeared first on
Adweek
SEPTEMBER 17, 2024
Michael Trotter Jr. says he was homeless, despondent and "barely hanging on by a thread" when he came home after fighting in the Iraq war. "As veterans, we think we can solve everything--the truth is we cannot," he says in a new campaign from the Ad Council and the U.S. Department of Veterans Affairs launched.
Martech
SEPTEMBER 17, 2024
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers buy and sell ads and the exchange that connects them.
Adweek
SEPTEMBER 17, 2024
For nearly four decades, ADWEEK has been recognizing the brightest minds in branding and marketing with our highest honor, the Brand Genius award. Once given only to marketers, the 2024 class represents an evolution of who's creating the buzz that lights up imaginations and drives growth for companies and communities. Among this year's winners are.
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Ad Monsters
SEPTEMBER 17, 2024
Is Google the world’s biggest data broker? As the US vs Google ad tech trial unfolds, Chalice’s Adam Heimlich explores how Google used data to dominate display advertising, manipulate auctions, and crush competition. Discover the hidden tactics behind its market power and what it means for the future of digital advertising. Since a broker is an intermediary, and the basis of audience targeting is data, there should be no doubt Google is an enormous data broker — maybe the biggest of all time.
Adweek
SEPTEMBER 17, 2024
Christopher Erb unknowingly began his career the first time he picked up an Atari controller. Over the years, he's held various marketing posts at GameWorks, Wizards of the Coast (maker of tabletop and trading card games like Magic: The Gathering and Dungeons & Dragons), and EA Sports before founding his strategic gaming agency tripleclix. Video.
Exchange Wire
SEPTEMBER 17, 2024
ShowHeroes – a global leader in digital video, offering content, technology, and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video campaign to leverage the UEFA Euro 2024 Football Championship as a [.] The post ShowHeroes Scores Big for Electric Car Giant BYD at UEFA EURO 2024 appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 17, 2024
Michael Jordan and his championship runs in the '90s introduced the world to the Chicago Bulls, but the team is still introducing itself to fans who know them as Los Bulls. The Bulls just introduced their Spanish language Instagram account--@LosBulls--featuring Spanish-language content from team members past and present. Former 2000s Bull and Argentine Olympic gold.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
SEPTEMBER 17, 2024
Dynamic Placement Optimisation (DPO) from Seedtag, the global contextual advertising company, delivers a remarkable 164% increase in attention compared to standard IAB formats, according to a new analysis from Lumen Research that spanned over 12,000 domains. A Lumen Research study indicated [.] The post Seedtag Achieves 164% Increase in Advertising Performance with Dynamic Placement Optimisation appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 17, 2024
Saturday Night Live. The VMAs. The Super Bowl. These staples in American culture have been around for decades, but we are seeing a shift taking place. We are seeing the Hispanic and Latinx audience active in the mainstream chat. Making up more than 19% of the country, the Hispanic population continues to expand at a.
Exchange Wire
SEPTEMBER 17, 2024
Opti Digital, a leading provider of innovative digital advertising monetisation solutions, has appointed Guillem Fiter as its new chief marketing officer. This strategic move aligns with the company's ongoing efforts to expand its market presence and strengthen its leadership position [.] The post Opti Digital Welcomes Guillem Fiter as Chief Marketing Officer appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 17, 2024
Warner Bros. Discovery wants customers to continue taking a shot with Jefferson's Bourbon in Gotham. The company will air a 45-second spot in partnership with Jefferson's Bourbon during the premiere of HBO and Max's new series The Penguin, which debuts on Sept. 19. The ad was developed by Courageous, WBD's in-house studio, and seems to.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
SEPTEMBER 17, 2024
Most of us talk, some of us do it for a living. When your voice is on the fritz, it can affect your entire body as well as the way you approach your day. I’ve read all 25+ of my audiobooks myself, and I used to be able to complete each one in a day or two. Now it takes months. I wanted to share some of what I’ve learned the hard way. First, a hack: Gether’s pastilles are a miracle.
Adweek
SEPTEMBER 17, 2024
It was a slender victory--but a victory nonetheless--for Good Morning America last week. After the ABC News morning show saw its NBC News rival Today capture the No. 1 spot among both total viewers and the A25-54 demo for the week of Sept. 2, GMA fought its way back into first place in the former.
Exchange Wire
SEPTEMBER 17, 2024
Today’s news: ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads; The Hague Bans Fossil Fuel Ads ITV has launched ITV Kerching, a new customer-facing affiliate marketing brand which aims to save online shoppers money. It’s a browser extension, [.] The post ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads Online; The Hague Bans Fossil Fuel Ads appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 17, 2024
In this episode of the Brave Commerce podcast,hosts Sarah Hofstetter and Rachel Tipograph are joined by Oshiya Savur, chief brand and marketing officer at beauty brand developer Maesa, for a deep dive into the evolving beauty industry. Savur shares Maesa's unique approach as a beauty incubator, shedding light on how they disrupt declining categories by.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
SEPTEMBER 17, 2024
If competition advocate Adam Heimlich could travel back in time to alter the future of online advertising, he’d go to 2007, he says on this week’s episode of AdExchanger Talks. Not necessarily to stop Google’s imminent acquisition of DoubleClick, but rather to warn The Federal Trade Commission – which at the time was investigating the proposed […] The post Adam Heimlich, Ad Tech Time Traveler appeared first on AdExchanger.
Adweek
SEPTEMBER 17, 2024
Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a consumer to take some kind of action--whether that's signing up for a newsletter, participating in a campaign, making a purchase, or anywhere in between. Advertisers.
Exchange Wire
SEPTEMBER 17, 2024
In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding explosive reach and scale by bringing first-party data into the planning and activation of media across the plan. Programmatic is seeing [.] The post How First-Party Data Is a Force for Reach and Scale appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 17, 2024
WDTN anchor John Seibel has signed off of the Dayton, Ohio NBC affiliate after 10 years. Seibel choked up when saying his on-air farewell with his co-anchors. "I swore I wouldn't cry. I shouldn't have sworn," he said on social media. "Thank you, Miami Valley!" Seibel started working at WDTN in 2014. He worked at.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
SEPTEMBER 17, 2024
Looks like big advertisers aren’t slamming the door on X just yet, even if their relationship with its owner, Elon Musk, is more drama than deal-making. How else do you explain 80 marketers showing up at X’s New York HQ yesterday (Sept. 17) for another client council session? It’s essentially X’s version of an upfront — where advertisers come to kick the tires and decide if the platform is still worth their ad dollars, despite the drama that makes it a risky bet.
Adweek
SEPTEMBER 17, 2024
A federal appeals court Monday signaled skepticism with TikTok's legal effort to prevent the U.S. government from forcing the popular social media app to sever ties with China in order to keep operating in this country. (WSJ) Struggling to find historical and metaphorical precedent, the judges at a federal appeals court in Washington, D.C., grappled.
Digiday
SEPTEMBER 17, 2024
With the closing ceremonies a memory and medals stowed in trophy cases or trotted out all over social media, the Paris Summer Olympics are finally done. But advertisers’ and broadcasters’ work continues. Media companies such as NBCU and Channel 4, and marketers at major brands such as Nike, Bridgestone and Samsung, are crunching the numbers to figure out which channels were most useful and how many viewers engaged with the thousands of hours of broadcast sport.
Adweek
SEPTEMBER 17, 2024
After making waves in Los Angeles in 2023, ChainFEST is bringing its gourmet, chef-driven twists on iconic chain restaurant dishes to New York. ChainFEST will take over Randall's Island Park for a massive celebration of casual cuisine and culture Sept. 21. Actor and writer B.J. Novak and Michelin-starred chef Tim Hollingsworth joined forces with Medium.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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