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Kaizen wins Adidas digital task in Europe

More About Advertising

Adidas has appointed London-based marketing agency Kaizen to handle digital PR, influencer marketing and SEO across Europe. The account will be managed by Kaizen’s team of in-house specialists tasked with creating unique content for both digital PR and SEO.

SEO 69
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Advertisers: How To Choose Your CPA Network

Lemonads

But how does it work when you are an advertiser? How do you become an advertiser? An advertiser is a company that has a product (to sell, to download, or to subscribe to) and relies on others to advertise it for them. This is where advantages for advertisers arise. First things first, let’s be a little semantic.

CPA 52
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Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency

Digiday

Throughout much of this past summer, the nervousness among marketers and ad agency execs’ about the uncertain economy led them to prioritize efficiency when choosing where to spend ad dollars. Marketers and agency execs say purse strings will continue to tighten this fall as they seek more performance marketing efforts.

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100+ ChatGPT prompts you can’t miss to try out in 2023

Ad Ops Hero

As a digital marketing agency, staying ahead of the curve and providing top-notch services to your clients is of utmost importance. Offer a comprehensive guide to small business financing options, including loans, grants, and equity financing. This is where ChatGPT prompts can come in handy.

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Why we care about compliance in marketing

Martech

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They also establish a new state agency dedicated to handling the administrative enforcement powers of CCPA and CPRA. Marketing laws and regulations are nothing new.

GDPR 134
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Fast growth in-house production agency Oliver expands with new office in Manchester

More About Advertising

International production agency Oliver Group is expanding in the UK by opening a Manchester office. Oliver says the new office, in Salford Quays, home to the BBC and numerous production businesses and led by MD Nic Morris, will act as a “specialist hub in SEO and digital.”

Agency 40
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Media Briefing: Some publishers are ‘cautiously optimistic’ about Q2 while media buyers say ad spend is similar to Q1

Digiday

This week’s Media Briefing takes a look at how the first few weeks of Q2 have fared for publishers’ advertising businesses based on what media buyers are seeing in regards to advertisers’ budgets and delayed budget approvals. And the secured advertising is focused on more flexible channels like programmatic and CTV.

Media 59