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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

If your SEO traffic is on the decline, let’s take a look at three potential reasons why and discuss how to reverse the trend heading in 2022. If you lost mobile SEO traffic in late summer and failed the new requirements, it may be worthwhile spending time improving your site’s Page Experience and Core Web Vitals metrics.

SEO 110
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Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero

Ad Monsters

The first thing people in the digital advertising space need to understand is the why. A Threefold Approach: Ethics, Compliance, and Finance The first is an ethical concern. Their customers and employees are very concerned about the climate, and advertising is a huge opportunity for brands to meet their sustainability goals.

Ad Tech 84
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Why Big Brands Are Losing Online Market Share

Martech Series

Put simply, the brands falling behind online typically lack the SEO strategy and long-form content needed to effectively compete in Google. Many brands maintain online strategies that worked for them in the past: putting most of their marketing budgets into advertisements, partnerships, and direct selling.

Marketing 102
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Kaizen wins Adidas digital task in Europe

More About Advertising

Adidas has appointed London-based marketing agency Kaizen to handle digital PR, influencer marketing and SEO across Europe. The account will be managed by Kaizen’s team of in-house specialists tasked with creating unique content for both digital PR and SEO.

SEO 69
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5 Tips for Improving Your AdSense CTR

Monetize More

That differs from Google Adwords, which allows businesses to advertise on Google search results and other affiliated platforms. One way to achieve higher search traffic is through Search Engine Optimization (SEO). Onsite SEO involves improving the content on your website for search engines and users. 2- Focus on ad placement.

SEO 52
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5 Tips for Improving Your AdSense CTR

Monetize More

That differs from Google Adwords, which allows businesses to advertise on Google search results and other affiliated platforms. One way to achieve higher search traffic is through Search Engine Optimization (SEO). Onsite SEO involves improving the content on your website for search engines and users. 2- Focus on ad placement.

SEO 52
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Advertisers: How To Choose Your CPA Network

Lemonads

But how does it work when you are an advertiser? How do you become an advertiser? An advertiser is a company that has a product (to sell, to download, or to subscribe to) and relies on others to advertise it for them. This is where advantages for advertisers arise. First things first, let’s be a little semantic.

CPA 52