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Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP

Adweek

Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct. KDP declined to.

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Marketing budgets under threat as finance directors tighten screws – WFA and Ebiquity

More About Advertising

Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The new study assessed the intentions of 43 multinational companies.

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The Specialist Works wins £20m Neilson finance account

More About Advertising

The post The Specialist Works wins £20m Neilson finance account first appeared on More About Advertising. Neilson COO David Rees says: “Having a solid TV strategy is crucial to us as we enter our next phase of growth and expand our brand portfolio.

Finance 59
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The Co-op Bank calls out banks that finance climate change

More About Advertising

A new campaign from Dentsu Creative lifts the lid on fossil fuel finance with a message about the climate-unfriendly behaviour of many banks — in contrast to the Co-operative Bank, which hasn’t financed fossil fuel production for 20 years. The ad shows a customer taking money out of an ATM while the walls of the.

Finance 59
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Wieden+Kennedy rises to the Revolut finance challenge

More About Advertising

The post Wieden+Kennedy rises to the Revolut finance challenge first appeared on More About Advertising. ‘Your Way In’ seeks to de-mystify money for ordinary people, good luck with that one.

Finance 59
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Alison Lomax Named as YouTube’s New MD for UK and Ireland

Adweek

Lomax, who joined Google in 2011 as part of its creative agency team, was previously managing director of finance, automotive, marketplaces and travel, a position she took up last September. Google has promoted Alison Lomax to become its managing director for video platform YouTube across the U.K. and Ireland.

Finance 265
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WPP backs new Mattes Schrader digital agency

More About Advertising

WPP is investing in a new digital agency, OH-SO Digital, launching in March in Hamburg and Prague with Berlin and Munich planned to follow. OH-SO … The post WPP backs new Mattes Schrader digital agency first appeared on More About Advertising.

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