Keurig Dr Pepper Demands 360-Day Payment Terms in PR Agency RFP
Adweek
NOVEMBER 29, 2022
Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct. KDP declined to.
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