Ad Monsters

FEBRUARY 7, 2024

In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments and get a deeper look into the Black experience in the industry. We also asked them what advice they would give themselves in retrospect on their impressive careers. She helps companies in the U.S.

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Ad Tech Media Agency Audience 105

Monetize More

JUNE 28, 2022

Every brand, organization, or agency seems to have an app these days. Ad revenue is the income earned by apps via in-app advertising. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work? billion in advertising money alone. billion in advertising money alone. per impression.

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CPM Impressions CPC CPA 52

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JULY 24, 2023

Interpublic has posted an impressively consistent set of earnings over the past few years but it’s well and truly run into the buffers now as tech clients (it handles Microsoft for example) have slashed ad expenditure, hitting, in particular, digital creative agencies R/GA and Huge.

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Impressions Agency Media Advertising 40

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JUNE 26, 2022

British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury. The post Croud wins Jigsaw digital marketing first appeared on More About Advertising.

Fashion 59

Fashion Marketing Retail Impressions 59

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JUNE 28, 2022

Here in the US, with the overthrowing of Roe V Wade by the Fascist Supreme Court, many agencies and holding companies are instituting programs for employees living in MAGA “Moran” states to provide financial help and paid leave to travel out-of-state and get their abortion rights taken care of. However, I was particular impressed by.

Impressions 59

Impressions Agency Advertising Finance 59

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. Agnes has worked in customer success management for over six years in multiple areas such as PR, finance and technology.

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Brand Lift Finance MarTech Impressions 40

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MAY 1, 2020

A Fishbowl US survey, reported in Agency Spy, shows that advertising and marketing people lead the field when it comes to drinking at home while at “work” in these WFH days – an impressive 49.14%. For once lawyers are beaten into second place on 48.65%. In adland women beat men by 50.44% to 47.55% –

Impressions 64

Impressions Agency Advertising Marketing 64

VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. The Network Advertising Initiative (NAI) has implemented a new set of standards for location data companies. Discovery the first to participate.

Ad Tech 98

Ad Tech Agency Media Audience 98

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DECEMBER 2, 2020

Hoya Vision Care has appointed Amsterdam agency Nomads as its global agency following a pitch from agencies in London, Germany and Amsterdam. Hoya CMO Marius de Beer says: “Nomads impressed. Hoya Vision Care markets eyeglasses in 52 countries with a network of 12,000 employees and 45 laboratories.

Impressions 64

Impressions Agency Marketing Finance 64

Digiday

FEBRUARY 26, 2023

The media agency world seems to be in agreement that attention metrics can be an important metric to factor into planning and executing campaigns for clients. In some cases, clients are even pushing their media agencies to adopt attention metrics at a faster clip. Dentsu is also doing some testing around guarantees around attention.

Media 65

Media Pop-Up Agency Banner 65

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. The Digital Ad Operations includes display (banner and rich media ads), video ads, text ads, search ads, mobile advertising and many more.

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Ad Ops Ad Server Rich Media Viewability 52

Ad Monsters

JUNE 17, 2022

For the past 20 years, she has established innovative platforms while in leadership roles in strategy, operations, new ventures, and finance at Warner Media, Morgan Stanley, Mercer Management Consulting, and Essence Communications. Femi leads the DEI strategies for Kinesso and its sister IPG agencies, Acxiom and Matterkind.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

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NOVEMBER 16, 2022

Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising, mostly by offsetting. It will also offer Scope3 data for each digital ad impression alongside its own media consumption carbon calculator.

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Impressions Media Advertising Finance 59

All About Advertising Law

SEPTEMBER 5, 2014

Regulation Z defines a “grace period” as: The date by which or the period within which any credit extended may be repaid without incurring a finance charge due to a periodic interest rate and any conditions on the availability of the grace period. (12 April 5 – Consumer pays off $1,500 purchase. Avoid Abusive Claims.

Finance 40

Finance Advertising Retail Impressions 40

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OCTOBER 13, 2022

We all know that older people have the most money (60% of the UK’s wealth) but they’re still under-represented in TV ads says new research from ITV and System 1 – appearing in 23% of ads despite making up nearly a third of the UK population and accounting for 65% of TV impressions. System1’s Test.

Impressions 59

Impressions Advertising Finance Agency 59

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APRIL 8, 2022

Traditional strategy, as we know it, set down by ‘the founding fathers’ of advertising is no longer enough to cut through the noise for marketing brands wanting to leave a lasting impression on their consumers. The post Charlotte Willcocks : why culture is the future of strategy first appeared on More About Advertising.

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Impressions Advertising Marketing Finance 59

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JUNE 20, 2022

Putting the focus on the power of creative transformation, the WPP Beach brings together the most influential thinkers and do-ers to tell audacious, unexpected and impressive stories. The post Sighting shots from the Cannes Lions first appeared on More About Advertising.

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Impressions Advertising Finance Agency 59

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JULY 21, 2021

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. Publicis is reporting a “full recovery with all KPIs exceeding 2019 levels.”

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Impressions Advertising Finance Media 64

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MARCH 22, 2022

That at least is our impression. first appeared on More About Advertising. Companies across the board promise improvements which, aided by a battery of consultants and other snake oil merchants, make it worse. SugarCRM, which presumably has an interest in. The post Has CRM become the classic all-time folly of marketing?

Marketing 59

Marketing Impressions Advertising Finance 59

All About Advertising Law

JUNE 30, 2022

In Parts II to IV, we discuss the agencies’ priorities in this area. According to the FTC, the company’s advertisements, website, and app, including in the app’s FAQs and in the terms of service that drivers had to accept upon enrollment, all contained the representation that drivers would receive 100% of their tips.

Finance 97

Finance Advertising Impressions Communications 97

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OCTOBER 7, 2016

They highlight the significant increase in the quality of media agency performances and the impressive level of commitment from participating agencies. The result is that advertisers found it very hard to make a final decision in most cases, the.

Media 61

Media Impressions Agency Advertising 61

Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. Recruitment agencies, software resellers, and other relevant companies can sell this product under their own branding and enhance their catalogs. The screenshot below proves their success.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

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AUGUST 2, 2018

Jacobs Douwe Egberts, which now includes Mondelez’ coffee business, has picked Karmarama as its creative agency. Jacobs Douwe Egberts UK and Ireland marketing director Martin Andreasen says: “The team at Karmarama impressed us throughout the.

Impressions 75

Impressions Agency Marketing Finance 75

All About Advertising Law

AUGUST 14, 2014

BlueHippo Funding, LLC , the Second Circuit joined others in holding that civil contempt sanctions for businesses caught violating the advertising prohibitions of FTC consent orders are measured based on the advertisers’ gross revenues for the advertised products or services.

Advertising 40

Advertising Shipping Manufacturing Finance 40

Digiday

DECEMBER 20, 2022

We have finance people scrutinizing our budget requests more than ever, and my bonus scheme has been revised. The publishers that sell impressions via our business are prioritizing those companies that give them better access to demand. Potentially more cuts. “We But I’m not sure that’s going to be the end of it.

Ad Tech 51

Ad Tech Finance Cookies Impressions 51

InMobi

SEPTEMBER 20, 2021

  You may even catch her doing her best carpool karaoke impression while sitting in traffic.  His strong track record of driving triple digit revenue growth, exceeding client retention goals and inspiring teams uniquely positions him to help InMobi accelerate platform adoption across brands and agencies. She holds a B.S.

Finance 52

Finance Communications Agency Ad Tech 52

AdvertiseMint

JUNE 15, 2023

If you plan to advertise, an Ads Manager account can help you promote your business. Popular methods to collaborate with influencers: Finance for a sponsored post. It is a good idea to vary your content when advertising your business on Facebook. Improve advertising targeting for website visitors. Set up the Meta Pixel.

Marketing 59

Marketing A/B Testing Audience Retargeting 59

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SEPTEMBER 15, 2020

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience planning manager, Talon.

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Audience Media Impressions Finance 96

VideoWeek

FEBRUARY 3, 2023

However, Amazon’s advertising revenue jumped 19 percent YoY to reach $11.56 Publicis Groupe says Clients Still Aren’t Cutting Spend Despite difficult macroeconomic circumstances across 2022, the major agency groups managed to post solid growth across the year, maintaining a relatively upbeat outlook. billion in 2022.

Media 52

Media Agency Ad Tech Audience 52

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JANUARY 17, 2019

The UK creative agency is majority-owned by Omnicom’s TBWA. Lucky Generals now has an impressive list of US and international companies on its books including Amazon (it provided last year’s Super Bowl ad featuring Jeff Bezos), Celebrity Cruises and AB InBev.

Impressions 49

Impressions Agency Finance Advertising 49

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing 72

Marketing Public Relations Healthcare Finance 72

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MAY 5, 2016

IPG set the pace in Q1 but it was Publicis who surprised the market with above expected growth. Interpublic Group’s reported revenue increased 3.9% As with full year 2015 results, IPG enjoyed the highest organic growth of the four largest holding companies in Q1 2016, with 6.7%. Net acquisitions accounted for.

Impressions 40

Impressions Marketing Ad Tech Finance 40

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AUGUST 11, 2017

GroupM’s new media agency ‘Newco,’ a combo of MEC and Maxus (do you get the impression this has been organised slightly hastily?) is scrapping a whole layer of regional management with individual offices across the world reporting to New York, London and agencies in Canada, Germany and Italy.

Impressions 40

Impressions Agency Media Finance 40

InMobi

FEBRUARY 13, 2013

The Dynamic Feed component in the InMobi Studio platform is a great addition to the array of features and components available to designers and advertisers. It allows advertisers to pull in dynamic data from various sources, via API. This data can be used to add context, fresh, relevant information, or allow for crowd participation.

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Conversion Rate Conversion Rich Media Finance 40

Single Grain

JULY 7, 2023

In today’s competitive business landscape, making the right decisions about your advertising strategy can be the difference between success and stagnation. Outsourcing advertising might just be the secret sauce your business needs to stay ahead of the curve. Let’s dive deeper.

Advertising 52

Advertising Communications Agency Real Estate 52

Lemonads

MAY 26, 2021

billion impressions across all ads on a daily basis, which are displayed in more than 250 countries and regions around the globe. Every media buyer, marketer, and agency that becomes a member of Datspush gets assigned an account manager that’s responsible for ensuring success. Here are the Datspush pros and cons for advertisers.

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Affiliates Ad network Pop-Up Marketing 52

Digiday

AUGUST 31, 2022

Meanwhile, Vice’s i-D and BDG’s W Mag would be complementary forces in BDG’s efforts to go after more luxury advertisers since it acquired W in 2020. 45% : The percentage of 58 publishers in a recent Digiday+ Research study who cited direct-sold advertising as the largest portion of their revenue in summer 2022. What we’ve heard.

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Media Non-Profit Food Healthcare 60