Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 67

Brand Lift Advertising Cookies Impressions 67

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. More viewable impressions across devices (76%). More completed views across devices.

Viewability 80

Viewability Impressions Cookies MarTech 80

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Demand Side Platform 82

Demand Side Platform Click Through Rate Agency Media 82

Basis

DECEMBER 7, 2023

These digital spaces are called made-for-advertising sites (MFAs), and a recent study found that brands spend about 15% of their programmatic ad budgets on them. But do MFAs help advertisers reach their business goals, or are they simply generating revenue for the people who build and manage them? It starts with a clickbait headline.

Advertising 78

Advertising Pop-Up Impressions Ad Inventory 78

Fuel Lines

FEBRUARY 23, 2016

Too often good agencies succumb to bad writing. Emails, proposals, website copy, case studies – they’re all responsible for making a crucial first impression. Yet too easily agencies fall back on jargon, generalizations and wordiness when trying to get their message across.

Agency 259

Agency Impressions Advertising Marketing 259

MNTN

NOVEMBER 27, 2023

Because of this drastic shift, agencies around the globe are looking for ways to stand out and drive higher value for their clients. With the performance capabilities of Connected TV , agencies can drive clear results and fight back against these changes.

Agency 52

Agency Impressions Conversion Marketing 52

Fuel Lines

SEPTEMBER 1, 2021

My friend, John Sharpe, has spent nearly forty years in the ad agency business and the last twenty in business development exclusively. He is a personal friend and mentor with an impressive resume. Blair is calling on agencies to once again reclaim the high ground in client relationships. I immediately ordered a copy.

Agency 158

Agency Impressions Conversion Advertising 158

More About Advertising

APRIL 2, 2024

KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

Media 105

Media Entertainment Impressions Agency 105

Ad Monsters

DECEMBER 13, 2022

For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs. Most notably, the study uncovered that out of all the metrics advertisers use to measure campaign effectiveness, only engagement and attention appear to be the least impacted. ID Loss’s Impact on KPIs. ” .

Viewability 102

Viewability Advertising Impressions Cookies 102

MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

More About Advertising

APRIL 19, 2022

The post Ukraine war hits Omnicom hard but US giant still posts impressive Q1 2022 growth first appeared on More About Advertising. Omnicom was the last of the big holding companies to disentangle itself from Russia.

Impressions 59

Impressions Advertising Finance Media 59

Digiday

JULY 2, 2023

As more influencers and marketers turn to generative AI to scale their work, agencies are exploring how this trend can lead to wasted media dollars going toward fake or bad impressions — or in some cases backing plagiarized material and misinformation created by AI that could pose risks to the brand.

Agency 67

Agency Media Impressions Marketing 67

Digiday

DECEMBER 14, 2022

For as quickly as Netflix brought its ad-supported tier to market, the streamer’s advertising business is off to a slow start. Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives.

Advertising 98

Advertising CPM Agency Ad Inventory 98

illumin

APRIL 29, 2024

CMA flagged about 39 unique “concerns” back in January 2024, including concerns of Google potentially hindering competition and how the Google Privacy Sandbox may unduly preference Google’s own advertising products and further capture more share of the AdTech market. That “chaos” is now expected to ensue at the beginning of 2025.

Advertising 52

Advertising Cookies Ad Tech GDPR 52

Fuel Lines

NOVEMBER 9, 2012

A custom-built international network available “on demand,” at a price every agency can afford. The event was sponsored by thenetworkone , one of the largest network of independent advertising agencies in the world. It was rewarding to work with such a culturally diverse group of agencies.

Agency 275

Agency Impressions Advertising Media 275

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. In its place, the agency wants to work with SSPs that can reduce redundant, suboptimal and low-quality supply paths.

Agency 67

Agency Header Bidding Ad Tech Demand Side Platform 67

Martech Series

OCTOBER 14, 2022

Advanced reporting will validate media quality for advertisers seeking to run ads on Netflix. Integral Ad Science , a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier.

Advertising 85

Advertising Viewability MarTech Impressions 85

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 110

Advertising Marketing Ad Exchange Retail 110

Digiday

DECEMBER 6, 2022

Twitter is an anathema to a lot of advertisers right now — but not all of them. Amazon, Apple, BSkyB are among the few continuing to advertise on the social network despite the perceived risk of doing so. Advertising there could have significant blowback on a brand now that Elon Musk is in charge. Take Apple, for example.

Advertising 84

Advertising Pop-Up Impressions Audience 84

Buyer Advertising

NOVEMBER 24, 2022

Happy Thanksgiving from your friends at Buyer Advertising! This time last year, our agency was fully remote like many offices were. In 2022, our agency has transformed. Reflecting on the past year, our agency is incredibly grateful for our loyal partnerships and impressive group of clients.

Advertising 52

Advertising Food Impressions Agency 52

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Programmatic is a type of advertising that uses an automated process of buying and selling online advertising.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

JANUARY 18, 2023

“Curation” is table stakes for many in digital advertising — except among advertisers. Among them are the emergence of preferred marketplaces, the advent of supply-path optimisation, or even the emergence of ad tech vendors refusing to buy impressions from certain, seemingly shady programmatic marketplaces, for that matter.

Advertising 63

Advertising Ad Tech Demand Side Platform Agency 63

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 15 years. Luckily, political advertiser have long been comfortable with uncertainty.

Advertising 74

Advertising Impressions CPM Cookies 74

Martech Series

JULY 14, 2022

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives. The survey reveals that investment and optimism for CTV advertising are already high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Instead, they can manage the reach and traction that ad impressions are making on users and households watching Roku.

Advertising 92

Advertising Impressions Retail Media 92

Martech Series

AUGUST 31, 2022

Agencies including 97th Floor, Digital BIAS, RenderTribe, SageFrog, and their customers show growing interest in ABM, with RollWorks seen as a strong partner. In the past 8 months since the program was launched, RollWorks has added more than 50 agency partners, including 97th Floor, Digital BIAS, RenderTribe, and SageFrog.

Agency 59

Agency SEO Impressions MarTech 59

InMobi

MAY 8, 2018

Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to the event, here are the top 5 reasons why you can’t miss Impressions this summer! #1

Impressions 52

Impressions ROI Ad Tech Agency 52

VideoWeek

OCTOBER 25, 2023

But with hundreds of standalone apps available, this mindset risks leaving millions of impressions on the table. In this video interview, Agahi explains the need to communicate this opportunity to brands and agencies, the cost incentives of CTV, and the creative capabilities available. Filmed at TV Rise 2023 in Florence.

Ad Tech 59

Ad Tech Impressions Advertising Communications 59

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. Key Points.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. For advertisers, the combination of sports and ad-supported Disney-owned and Netflix series means more premium inventory attracting big audiences in the year to come.

Media 114

Media Advertising Audience Ad Exchange 114

Martech Series

SEPTEMBER 1, 2022

Relo Metrics customers can now access broadcast impressions and viewership for cross-channel sports content. Relo Metrics’ sponsorship intelligence platform is used by hundreds of sports teams, brands and agencies, enabling them to quantify their sponsorship exposure across all digital channels. Ecosystem for Loyalty and Rewards.

Agency 89

Agency Impressions MarTech Media 89

YieldBird

JULY 25, 2023

IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Key Findings from the IAB Europe AdEx Benchmark 2022 European online advertising expenditures increased by 9.8% Video advertising also experienced significant growth, with a 13.6%

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

IAB Europe’s seventeenth edition of the AdEx Benchmark report offers valuable insights into the digital advertising landscape across 29 European markets. Key Findings from the IAB Europe AdEx Benchmark 2022 European online advertising expenditures increased by 9.8% Video advertising also experienced significant growth, with a 13.6%

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. What are the top considerations for retail and e-commerce advertisers going into the cookieless future? Specifically, I’m talking about the ability to target to serve personalized advertising.

Retail 69

Retail Advertising Cookies Marketing 69

Digital Remedy

OCTOBER 6, 2022

To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. Our proprietary performance CTV platform, Flip , provides that clarity to e-commerce and retail advertisers. – Head of Activation at Agency Partner. CTV viewership has exploded.

Retail 52

Retail Advertising Impressions Audience 52

Digital Remedy

OCTOBER 6, 2022

To take advantage of the channel’s surging audience, e-commerce and retail brands are making CTV a key part of their advertising strategy. Our proprietary performance CTV platform, Flip , provides that clarity to e-commerce and retail advertisers. – Head of Activation at Agency Partner. CTV viewership has exploded.

Retail 52

Retail Advertising Impressions Audience 52

Basis

FEBRUARY 9, 2024

In 2024, signal loss is a pressing issue for all advertisers, but it’s particularly urgent for those who aren’t already actively adapting privacy-friendly strategies and solutions. So, how has that 51% of advertisers prepared for the death of cookies in Chrome? What might advertisers who aren’t prepared learn from those who are?

Advertising 73

Advertising Cookies Non-Profit CPA 73