Digiday

JULY 3, 2022

The companies behind them are trimming down costs wherever they can, including advertising. I can tell you the amount those companies spend has dropped on average around 70% in the last few months,” said Zachary Greene, founder and CEO of crypto-investing and finance website GreeneryFinancial.com. Pull advertising or push it.

Advertising 57

Advertising Impressions Finance Marketing 57

More About Advertising

JANUARY 25, 2024

The IPA has just produced its latest census of people working in UK adland and the overriding impression is that it isn’t much fun. The census clearly shows there’s much … The post IPA agency census shows industry beset by instability first appeared on More About Advertising.

Agency 105

Agency Impressions Advertising Finance 105

VideoWeek

NOVEMBER 21, 2023

While plenty are already sold on the value of TV, some advertisers newer to the space are keen for hard data proving the return on their investment. And even for established TV advertisers, having outcome data to show to the finance department makes it easier to justify investment in TV.

Brand Lift 52

Brand Lift Impressions Finance Advertising 52

Martech Series

JULY 26, 2022

Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the open web, announced it raised $36 million in a new round of equity financing. “We’ve been impressed by the company’s continued innovation, rapid scaling, and high levels of customer satisfaction.

Finance 96

Finance Affiliates eCommerce MarTech 96

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. “And the new solution proposed by Google, the Topics categories, those are going to go back to the days of soap opera advertising,” DeZao said. “But I think we’re in the panic stage now.”

Cookies 134

Cookies Impressions Retail MarTech 134

Ad Monsters

NOVEMBER 2, 2022

Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. “The 33Across’ Cookieless Report helps us understand how advertisers are beginning to shift their programmatic ad spend to reach audiences in browser-agnostic environments.

Cookies 97

Cookies CPM Food Ad Tech 97

Martech Series

JULY 18, 2022

TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand advertising, today announced a preferred partnership and unveiled their joint study “The Impact of Attention on Brand Lift.” So this partnership will make TV advertisers quite pleased.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Martech Series

DECEMBER 19, 2022

His experience spans corporate development, sales, finance, and operations leadership roles across the technology and financial services industries. Marketing Technology News: Black Friday 2022: Online Advertisers Got More Bang for Their Buck on Social. Acquia today named Stephen Reny as President and CEO.

Finance 85

Finance MarTech Impressions Marketing 85

Martech Series

JULY 1, 2022

Senior hires assume critical roles in marketing, finance, and compliance. Sensor Tower, the leading, trusted source of enterprise-grade market intelligence for the mobile and digital advertising industries, announced the addition of three key hires to its executive leadership team.

Finance 52

Finance MarTech Education Marketing 52

Monetize More

MARCH 9, 2023

Ad RPM Ad RPM or the ad revenue per one thousand impressions, is calculated by dividing your estimated revenue by ad impressions and then multiplying by 1000. Seasonality: Advertisers may adjust their ad spend based on seasonality, such as holiday seasons or major events.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

Monetize More

JUNE 28, 2022

Ad revenue is the income earned by apps via in-app advertising. Ad revenue = ad impressions multiplied by eCPM. How does advertising revenue work? The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. billion in advertising money alone.

CPM 52

CPM Impressions CPC CPA 52

Martech Series

AUGUST 2, 2022

Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. The directors will provide focused strategic guidance as the company drives growth and scaling efforts adding to an assemblage of industry veterans with vast experience in technology, finance and impact investing.

Finance 52

Finance MarTech Impressions Marketing 52

Ad Monsters

MAY 2, 2024

Earlier today, GumGum , a contextual advertising company, announced some good news for the planet. We recognize that the environmental impact of digital advertising operations is quite large. KP : Every action taken within the advertising ecosystem has a direct impact on other companies, including sustainability actions.

Ad Tech 52

Ad Tech Ad Server Finance Impressions 52

Monetize More

OCTOBER 25, 2022

If Google detects that your site is displaying ads to bots or other invalid traffic (IVT), it will deduct the amount of revenue that was generated from those impressions from your AdSense account balance. The deduction amount goes back to advertisers as spam clicks and invalid impressions compensation.

Header Bidding 52

Header Bidding Impressions Ad Inventory Machine Learning 52

Martech Series

FEBRUARY 24, 2023

Marketing Technology News: How to Advertise in a Recession in Five Simple Steps We’re empowering Web3 projects to operate in today’s uncertain regulatory environment with the peace of mind that they are fully compliant “Rather than reinventing the wheel, kycDAO leverages what already works in the real world and translates it to Web3.

Verification services 88

Verification services Finance MarTech Impressions 88

Martech Series

SEPTEMBER 26, 2022

Over nearly two decades, he has put together an impressive track record of success at a high level, particularly at tech start-ups that were later acquired by companies such as Google and Microsoft.

Machine Learning 82

Machine Learning Finance Impressions Retail 82

Martech Series

FEBRUARY 21, 2023

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. Agnes has worked in customer success management for over six years in multiple areas such as PR, finance and technology.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Lemonads

AUGUST 5, 2020

This Outbrain review , will not only uncover the potential of its advertising platform with tips, prices, pros, and cons, but it will blow your mind with targeted information for advertisers and publishers ! Whether you are an advertiser or a publisher, we’ve got you covered! What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

More About Advertising

NOVEMBER 16, 2022

Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising, mostly by offsetting. It will also offer Scope3 data for each digital ad impression alongside its own media consumption carbon calculator.

Impressions 59

Impressions Media Advertising Finance 59

Ad Monsters

FEBRUARY 7, 2024

In honor of Black History Month, we spoke with eight Black digital media and advertising professionals to learn from their accomplishments and get a deeper look into the Black experience in the industry. We also asked them what advice they would give themselves in retrospect on their impressive careers. She helps companies in the U.S.

Ad Tech 105

Ad Tech Media Agency Audience 105

Media Math

OCTOBER 24, 2022

It’s evident that political ads have the power to sway an impressive number of consumers, and this power depends on the presentation and length nearly as much as it does on the message itself. 39% of consumers prefer concise (less than 30 seconds) political ads (Q6).

Finance 40

Finance Cookies Impressions Audience 40

More About Advertising

OCTOBER 13, 2022

We all know that older people have the most money (60% of the UK’s wealth) but they’re still under-represented in TV ads says new research from ITV and System 1 – appearing in 23% of ads despite making up nearly a third of the UK population and accounting for 65% of TV impressions. System1’s Test.

Impressions 59

Impressions Advertising Finance Agency 59

More About Advertising

APRIL 8, 2022

Traditional strategy, as we know it, set down by ‘the founding fathers’ of advertising is no longer enough to cut through the noise for marketing brands wanting to leave a lasting impression on their consumers. The post Charlotte Willcocks : why culture is the future of strategy first appeared on More About Advertising.

Impressions 59

Impressions Advertising Marketing Finance 59

More About Advertising

JUNE 26, 2022

Jigsaw digital director Raine Peake says: “We were impressed with Croud’s experience in the retail fashion and luxury. The post Croud wins Jigsaw digital marketing first appeared on More About Advertising. Jigsaw restructured after a CVA in 2020, closing some stores.

Fashion 59

Fashion Marketing Retail Impressions 59

All About Advertising Law

SEPTEMBER 5, 2014

Regulation Z defines a “grace period” as: The date by which or the period within which any credit extended may be repaid without incurring a finance charge due to a periodic interest rate and any conditions on the availability of the grace period. (12 April 5 – Consumer pays off $1,500 purchase. Avoid Abusive Claims.

Finance 40

Finance Advertising Retail Impressions 40

More About Advertising

JUNE 20, 2022

Putting the focus on the power of creative transformation, the WPP Beach brings together the most influential thinkers and do-ers to tell audacious, unexpected and impressive stories. The post Sighting shots from the Cannes Lions first appeared on More About Advertising.

Impressions 59

Impressions Advertising Finance Agency 59

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. The Digital Ad Operations includes display (banner and rich media ads), video ads, text ads, search ads, mobile advertising and many more.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

More About Advertising

JULY 21, 2021

Three of the big ad holding companies have posted spectacular post-pandemic bouncebacks in the first half of 2021, in effect a free hit as Q2 2020 saw advertisers across the world slashing budgets. Even so the numbers look pretty impressive. Publicis is reporting a “full recovery with all KPIs exceeding 2019 levels.”

Impressions 64

Impressions Advertising Finance Media 64

More About Advertising

JUNE 28, 2022

However, I was particular impressed by. first appeared on More About Advertising. The post George Parker: everything is screwed… yes, everything.

Impressions 59

Impressions Agency Advertising Finance 59

More About Advertising

MARCH 22, 2022

That at least is our impression. first appeared on More About Advertising. Companies across the board promise improvements which, aided by a battery of consultants and other snake oil merchants, make it worse. SugarCRM, which presumably has an interest in. The post Has CRM become the classic all-time folly of marketing?

Marketing 59

Marketing Impressions Advertising Finance 59

More About Advertising

JULY 24, 2023

Interpublic has posted an impressively consistent set of earnings over the past few years but it’s well and truly run into the buffers now as tech clients (it handles Microsoft for example) have slashed ad expenditure, hitting, in particular, digital creative agencies R/GA and Huge.

Impressions 40

Impressions Agency Media Advertising 40

Advendio

APRIL 4, 2023

Because, yeah, it basically means advertising. They can advertise their own products to introduce new products, increase sales, get rid of low-selling inventory, and even improve brand affinity and loyalty by speaking up about social topics that matter to their customers.

Retail 68

Retail Media Real Estate Retargeting 68

More About Advertising

JANUARY 17, 2022

Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure) dropping 7% in early trading this morning. The post Healthcare is right direction for Unilever but GSK bid may have come too late first appeared on More About Advertising.

Healthcare 59

Healthcare Impressions Advertising Finance 59

Monetize More

AUGUST 26, 2022

Finance sites’ RPMs are usually the highest in the range $30-$50. For instance: A website in the finance niche is getting roughly 500,000 page views a month. CPM – Cost per thousand impressions, the amount an advertiser expects to pay per 1,000 impressions. 3- Calculate your Revenue through RPMs.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

Finance sites’ RPMs are usually the highest in the range $30-$50. For instance: A website in the finance niche is getting roughly 500,000 page views a month. CPM – Cost per thousand impressions, the amount an advertiser expects to pay per 1,000 impressions. 3- Calculate your Revenue through RPMs.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Fuel Lines

JULY 16, 2012

He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. The impression the audience gets is that the person quoted is among the cream of the crop in his or her profession. Advertising and PR both require a certain amount of frequency to be effective.

Public Relations 279

Public Relations Agency Manufacturing Finance 279

More About Advertising

MAY 1, 2020

A Fishbowl US survey, reported in Agency Spy, shows that advertising and marketing people lead the field when it comes to drinking at home while at “work” in these WFH days – an impressive 49.14%. For once lawyers are beaten into second place on 48.65%. In adland women beat men by 50.44% to 47.55% –

Impressions 64

Impressions Agency Advertising Marketing 64