Martech Series

AUGUST 12, 2022

In addition to funding from angel investors, Littledata secured a revenue-based loan from Element Finance, a boutique growth finance firm with offices in San Antonio, Texas and Dublin, Ireland. Element Finance in particular had a genuine understanding of where we want to go, and we feel that they will back us all the way.

eCommerce 87

eCommerce Finance MarTech Impressions 87

Martech Series

JULY 26, 2022

Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the open web, announced it raised $36 million in a new round of equity financing. “We’ve been impressed by the company’s continued innovation, rapid scaling, and high levels of customer satisfaction.

Finance 96

Finance Affiliates eCommerce MarTech 96

Martech Series

OCTOBER 1, 2022

Blockchain Founders Fund boasts an impressive portfolio of over 100 companies in the Web3 space with an equally impressive track record of effectively scaling them to targeted audiences. ” Boasting just over 37,000 decentralized applications (dapps), Polygon is fast becoming the de facto platform for Web3.

Impressions 103

Impressions Finance eCommerce MarTech 103

Martech Series

JULY 8, 2022

As we expand globally, grow our workforce, and reimagine the future of work, Lori’s impressive, highly evolved leadership skills will drive an inclusive, empowering workplace aligned with Pax8’s values. “At Pax8, we put our people first and want to ensure we are providing the best place to work,” said Belgrave. “As

Finance 93

Finance MarTech Impressions Marketing 93

Martech

FEBRUARY 8, 2024

Though basic metrics like clicks or impressions can help, the insights gained will be limited. On top of this, detailed data can prove invaluable for enhancing collaboration between departments, especially marketing and finance.

Marketing 109

Marketing Finance Cookies Impressions 109

Martech Series

JANUARY 18, 2023

Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more. Each AdTheorent Predictive Audience model evaluates millions of impressions per second to drive performance, considering 1000+ data variables in its models.

Audience 87

Audience Machine Learning Impressions Finance 87

Ad Beat

MARCH 6, 2024

million to place ads in the content of Cocomelon Nursery Rhymes and $2 million on the channel CVS 3D Rhymes & Kids Songs — including over $834,000 on this video alone , which bought them 65 million impressions. million impressions) and r/NYYankees ($50,600 of spending, 6.6 million impressions). million impressions.

Electronics 82

Electronics Display Advertising Impressions Video Ads 82

VideoWeek

NOVEMBER 21, 2023

And even for established TV advertisers, having outcome data to show to the finance department makes it easier to justify investment in TV. While plenty are already sold on the value of TV, some advertisers newer to the space are keen for hard data proving the return on their investment.

Brand Lift 52

Brand Lift Impressions Finance Advertising 52

Martech Series

AUGUST 19, 2022

He has an impressive track record of driving rapid growth and shares our focus on inspiring people to do great things and build brilliant online experiences with our technology.”. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.

Marketing 97

Marketing Finance Food Retail 97

Martech Series

DECEMBER 19, 2022

His experience spans corporate development, sales, finance, and operations leadership roles across the technology and financial services industries. Michael Sullivan commented: “Steve is immensely respected at Acquia and the ideal individual to continue the company’s impressive growth and momentum.

Finance 85

Finance MarTech Impressions Marketing 85

Martech Series

JULY 1, 2022

Senior hires assume critical roles in marketing, finance, and compliance. Chief Financial Officer Sapna Kapur is a seasoned leader who has previously helped run finance at late-stage MarTech/AdTech startups. She was most recently the CFO at MediaMath and previously served as the Senior Vice President of Finance at NextRoll.

Finance 52

Finance MarTech Education Marketing 52

Martech Series

AUGUST 2, 2022

The new funding will allow Proof of Impact to accelerate go-to-market efforts focused on private credit and private equity fund managers, expand its impact-linked finance solutions, and further extend its core product offering by incorporating blockchain-based innovations in the form of proprietary impact oracles.

Finance 52

Finance MarTech Impressions Marketing 52

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. That’s a wasted impression,” laughed DeZao. If you’re in industries like finance, telecoms and potentially arts and entertainment, you’re going to want that demographic info.”

Cookies 132

Cookies Impressions Retail MarTech 132

More About Advertising

JANUARY 25, 2024

The IPA has just produced its latest census of people working in UK adland and the overriding impression is that it isn’t much fun. Timely in a way as current IPA president Josh Krichefski from EssenceMediacom is promoting a ‘People First’ agenda aimed at improving mental health in agencies.

Agency 105

Agency Impressions Advertising Finance 105

Martech Series

AUGUST 2, 2022

These dynamic communities are devoted to a vast array of passions and interests – from gaming to fashion, entertainment to finance – and represent an unparalleled opportunity for advertisers seeking to engage with audiences that influence behavior, drive decisions and shape culture.

Advertising 78

Advertising Marketing Finance Fashion 78

Martech Series

NOVEMBER 2, 2022

Financing round led by Thoma Bravo, Sanabil Investments, and Costanoa Ventures with participation from Databricks Ventures, a new strategic investor. We’re excited to lead Alation’s Series E round and support the company as it continues its impressive business growth, product innovation, and market leadership.”. Alation Inc.,

Finance 96

Finance MarTech Marketing ROI 96

Monetize More

MARCH 9, 2023

Ad RPM Ad RPM or the ad revenue per one thousand impressions, is calculated by dividing your estimated revenue by ad impressions and then multiplying by 1000. Bloggers: Bloggers like Adam Enfroy and Clever Girl Finance increased their Ad RPM and Page RPM via affiliate marketing. Instead, they’re not counted at all.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

Monetize More

JUNE 28, 2022

Ad revenue = ad impressions multiplied by eCPM. The revenue from gaming ads is estimated by multiplying the number of impressions an ad receives on an ad platform by the eCPM. per impression. CPM is an abbreviation for cost per mille (thousand) initial impressions. CPM stands for cost per mille (1,000) impressions.

CPM 52

CPM Impressions CPC CPA 52

Ad Monsters

NOVEMBER 2, 2022

For example, content-driven publishers–News, Lifestyle, Games–sold the most programmatic impressions on the 33Across Lexicon. These include auto, entertainment, finance, food & drink, insurance, pharma/OTC, retail, tech, telecom, and travel. They examined both the demand and the supply side. .

Cookies 81

Cookies CPM Food Ad Tech 81

Martech Series

JULY 18, 2022

For the report methodology, TVision and Upwave conducted a linear regression analysis of over forty campaigns across verticals such as Finance, CPG, QSR, Auto, Retail, Telecom, and Pharma between Q42019 and Q12022. TVision metrics focused on Ad Attention, measuring how effectively an ad holds viewer Attention.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Martech Series

SEPTEMBER 12, 2022

The fund will leverage the opportunities of Web3 as it reimagines culture and entertainment, from how it is financed, produced and distributed to how it’s consumed, owned and monetized. Marketing Technology News: MarTech Interview with Ian Cohen, Founder and CEO at Lokker.

Entertainment 77

Entertainment Non-Profit Media Finance 77

Martech Series

FEBRUARY 24, 2023

“After dedicating the last five years to financial inclusion and digital identity projects, I deeply understand the complexity of an identity technology stack and the challenges of operating in the highly regulated finance world. Now we’re sharing this knowledge to help Web3 transition into the mainstream.”

Verification services 88

Verification services Finance MarTech Impressions 88

Martech Series

AUGUST 25, 2022

Cordial’s platform grew at an impressive: 51% year-over-year in email. Cordial made key hires, including Jigar Jethva as vice president of finance and strategy and Russell Garter as vice president of client experience. Cordial was also named a leader in The Forrester Wave : Email Marketing Service Providers, Q1 2022 report.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech Series

SEPTEMBER 26, 2022

Over nearly two decades, he has put together an impressive track record of success at a high level, particularly at tech start-ups that were later acquired by companies such as Google and Microsoft.

Machine Learning 82

Machine Learning Finance Impressions Retail 82

Monetize More

OCTOBER 25, 2022

If Google detects that your site is displaying ads to bots or other invalid traffic (IVT), it will deduct the amount of revenue that was generated from those impressions from your AdSense account balance. The deduction amount goes back to advertisers as spam clicks and invalid impressions compensation.

Header Bidding 52

Header Bidding Impressions Ad Inventory Machine Learning 52

Martech Series

OCTOBER 27, 2022

Mafia Capital managing partner Jeff Wen and Red Building Capital founding partner Denny Yang both said that Web3 infrastructure, especially the public chain, cross-chain and wallets, as well as decentralized finance (DeFi) are the most popular investment targets.

Marketing 79

Marketing Finance Impressions MarTech 79

Digital Ad Blog

SEPTEMBER 5, 2023

Founded in 2013, Adnimation works with publishers in the US and around the world, serving more than five billion ad impressions per month. Adnimation works with an array of publisher across various niches, ranging from news, automotive, educations, travel, finance, sports, and more. Which publishers work with Adnimation?

Header Bidding 52

Header Bidding Finance Education Impressions 52

Martech Series

FEBRUARY 21, 2023

Agnes has worked in customer success management for over six years in multiple areas such as PR, finance and technology. A seasoned Customer Success Manager, Agnes spent over five years at PR and communications firm Mynewsdesk. She also served clients at Techquity AB and Waybler.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Media Math

OCTOBER 24, 2022

It’s evident that political ads have the power to sway an impressive number of consumers, and this power depends on the presentation and length nearly as much as it does on the message itself. 39% of consumers prefer concise (less than 30 seconds) political ads (Q6).

Finance 40

Finance Cookies Impressions Audience 40

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. Understanding the finance site audience The first step to making the most ad revenue as a finance site is to understand your audience. Are you targeting investors, traders, or personal finance enthusiasts?

Finance 52

Finance Affiliates Ad network A/B Testing 52

Ad Colony

JUNE 10, 2022

This, along with integrations with Snapchat and Spotify, allowed Shazam to have the fourth highest installs in the category — an impressive feat with so many well known brand names! . How CashApp Ruled Finance. Dancing in the Dark. Product Innovation & Fitness App Growth. The BRAG Blog: A Streaming War Full of Surprises.

Finance 68

Finance Food Impressions Marketing 68

Digiday

DECEMBER 20, 2022

We have finance people scrutinizing our budget requests more than ever, and my bonus scheme has been revised. The publishers that sell impressions via our business are prioritizing those companies that give them better access to demand. Potentially more cuts. “We But I’m not sure that’s going to be the end of it.

Ad Tech 68

Ad Tech Finance Cookies Impressions 68

Lemonads

MAY 20, 2020

For RichPush, the top verticals are Gambling , Nutra, Sweepstakes , Betting, Dating, and Finance. RichPush develop RichPush Insights , a great way to know all the urgent and precise statistics — CTR, CPC, and Impressions for all the verticals and countries. Also, you can set up impressions cap and click cap.

Ad network 52

Ad network CPC CPA Affiliates 52

Chief Martech

SEPTEMBER 20, 2022

It’s been impressive to see how much they’ve advanced over the past couple of years. These are just a representative sample — and worth noting that many vendors in the space span multiple categories. Collectively, they had estimated combined revenues of $3.9 billion in 2021, up 39% from 2020.

MarTech 117

MarTech Manufacturing Finance eCommerce 117

More About Advertising

SEPTEMBER 15, 2020

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience planning manager, Talon.

Audience 96

Audience Media Impressions Finance 96

More About Advertising

NOVEMBER 16, 2022

It will also offer Scope3 data for each digital ad impression alongside its own media consumption carbon calculator. Interpublic’s IPG Mediabrands has struck a deal with specialist company Scope3 to measure and reduce carbon emissions in digital advertising, mostly by offsetting.

Impressions 59

Impressions Media Advertising Finance 59

More About Advertising

MAY 5, 2016

IPG set the pace in Q1 but it was Publicis who surprised the market with above expected growth. Interpublic Group’s reported revenue increased 3.9% As with full year 2015 results, IPG enjoyed the highest organic growth of the four largest holding companies in Q1 2016, with 6.7%. Net acquisitions accounted for.

Impressions 40

Impressions Marketing Ad Tech Finance 40