Advertising Agency Audience Finance 
Martech Series
JANUARY 18, 2023
AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.
Martech Series
JUNE 1, 2022
“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He The post Audience Platform Is Pleased to Announce the Hiring of Long Ellis as SVP Client Strategy appeared first on MarTech Series.
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Martech
JANUARY 4, 2024
TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The new identity graph offers the opportunity to add many new demographic attributes ranging from life events to home ownership, interests, and consumer and auto finance. Why we care.
Fuel Lines
JULY 16, 2012
No other marketing tool replicates what PR can do when it comes to building trust with important audiences. He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. John Sonnhalter, CEO of The Sonnhalter Agency near Cleveland, Ohio, is a shining example.
Digiday
MARCH 27, 2023
It’s a scenario that represents a misguided dynamic in digital advertising, one that does a disservice to all parties. But those novelties — VR or short-form video, for example — are probably less vital to the partnership than elements like audience fit and standard ad types.
Martech
OCTOBER 23, 2023
As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. The result?
Digiday
APRIL 20, 2023
Advertisers typically rely on a shortlist of third-party vendors to guarantee the brand safety of their investments, placing these technologies and companies in an increasingly powerful position. What’s more, advertisers do themselves a great disservice under this approach.
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