Advendio

APRIL 4, 2023

With the rise of podcasts, a new type of advertising has also emerged: podcast advertising. Podcast advertising is a form of digital advertising that targets podcast listeners by featuring sponsored content within podcast episodes.

Agency 69

Agency Advertising Education Entertainment 69

Advendio

MARCH 20, 2023

Podcast advertising has become an increasingly popular channel for marketers to reach their target audience. With the growing popularity of podcasts, many businesses are turning to podcast advertising agencies to help them create and implement successful podcast advertising campaigns.

Agency 76

Agency Advertising Ad Server Impressions 76

Martech Series

NOVEMBER 1, 2022

The acquisition adds to My Code’s growing portfolio of owned and operated multicultural media properties and provides advertisers with seamless access to the Hispanic Connected TV market. Hispanic audiences. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. “As

Entertainment 91

Entertainment Audience Advertising Manufacturing 91

Fuel Lines

AUGUST 18, 2022

I wanted to share, from my personal experience, one of the typical challenges of small to midsize advertising, digital, media and PR agencies. The most common positive trait among these agencies is that they know how to take care of their clients. Agencies are historically bad when it comes to marketing themselves.

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Agency Audience Marketing Advertising 166

Marketing Dive

SEPTEMBER 26, 2022

A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising.

Audience 108

Audience Advertising Agency 108

AdExchanger

NOVEMBER 22, 2022

But TV advertisers are still throwing darts at the wall to reach them. TelevisaUnivision unveiled a Hispanic household data graph earlier this year, and Omnicom Media Group is the first agency to include the new graph in its identity solution for campaign planning and measurement.

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Audience Agency Media Advertising 115

VideoWeek

MARCH 13, 2024

The upgrade adds extended reporting of traded audiences to the tool, which aims to measure deduplicated reach and frequency across linear and streaming channels. The measurement tool now carries 14 of the “most used” traded audiences, giving media buyers access to ad campaign performance across these audiences.

Audience 59

Audience Media Advertising Agency 59

AdvertiseMint

JUNE 27, 2023

Are you ready to grow your business through Facebook advertising but don’t know where to start? Well, you could begin by finding the right agency to run your business ads. After all, there are over 10 million active advertisers on Facebook. This blog post will help you find a good agency for Facebook advertising.

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Agency Advertising ROI A/B Testing 59

AdvertiseMint

JUNE 16, 2023

Are you ready to grow your business through Facebook advertising but need help knowing where to start? It is very important to pick the right agency to advertise your business. Many agencies do this, so picking the best one might take some time. This blog post can help you find a good agency for Facebook advertising.

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Agency Advertising A/B Testing ROI 59

AdExchanger

JANUARY 3, 2023

Ad Nauseam Launching an advertising business is almost always trickier than it might seem on the surface. The post The Second-Order Effects Of Advertising; Galloping Toward TV Audience Guarantees appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Audience 94

Audience Advertising Ad Exchange Agency 94

Digiday

DECEMBER 13, 2023

This content is password protected. To view it please enter your password below: Password: Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Audience 79

Audience Agency Advertising Media 79

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Fuel Lines

SEPTEMBER 19, 2018

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. But, where were the ad agencies? Especially after Coca Cola’s announcement of their global advertising strategy moving from creative excellence to content excellence. ” Coca-Cola’s Content 2020 advertising strategy.

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Agency Marketing Brand Awareness Audience 256

Fuel Lines

AUGUST 26, 2013

Not because it is creating national attention and buzz for our industry, but primarily because it shows the flaws of agencies pitching for new business. In the first episode of season two, the winning agency, Breensmith , Atlanta, GA, lost the new account to the losing agency, Fletcher Rowley.

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Agency Advertising Audience Communications 279

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

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Advertising Marketing Education Audience 103

Basis

MARCH 25, 2024

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise.

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Media Advertising Social Advertising Non-Profit 76

VideoWeek

MARCH 26, 2024

And while brands are increasingly marketing green products to the eco-minded consumer, research by Media Bounty, an independent media agency, has suggested that these campaigns need to reach a wider audience if they are to have meaningful impact on carbon reduction.

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Advertising Entertainment Fashion Non-Profit 111

Fuel Lines

APRIL 26, 2019

Brian Morris/Brad Ball, the Silver Advertising Agency. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Improving the agency’s reputation. You will never build an audience without value.

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Agency Communications Audience Media 233

Digiday

FEBRUARY 22, 2024

Sports media investments are rising as the fragmented media landscape is forcing agencies and advertisers to rethink their content strategies. on pre-pandemic levels) on major live events in 2024 — even as streamers and social media attract wider audiences across different channels. Continue reading this article on digiday.com.

Media 81

Media Agency Ad Inventory Audience 81

PubMatic

MARCH 14, 2024

This seismic change in the media landscape has created both challenges and opportunities for publishers, advertisers, and technology providers alike. This shift in viewer behavior has presented many challenges for the supply and demand sides of the advertising ecosystem.

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Advertising Education Entertainment Media 93

VideoWeek

JUNE 1, 2023

Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.

Audience 52

Audience First-Party Cookies Retargeting Cookies 52

Digiday

MAY 4, 2023

The most insightful customer data sits at the heart of commerce media — but that doesn’t mean advertisers always get the insights they’re looking for. What clients demand may have accelerated along the commerce media timeline, but agencies seem to be catching their collective breath at the moment.

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Agency Advertising Retail Audience 65

Digiday

JANUARY 30, 2024

Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag Custom AI has become an indispensable tool for agencies seeking a competitive edge in the rapidly evolving digital marketing landscape. Continue reading this article on digiday.com.

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Advertising Audience Agency Media 93

Digiday

OCTOBER 12, 2023

Register for free to watch the discussion and learn more about how audience-based DSPs improve advertisers’ performance and offer future-forward targeting approaches. However, identifying tools that will accomplish these goals is a perennial challenge.

Audience 77

Audience Marketing Agency Media 77

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

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Brand Lift Advertising Cookies Impressions 67

Digiday

SEPTEMBER 12, 2022

The IAB Tech Lab’s seller-defined audiences specification is one of many, many digital ad industry efforts to replace the third-party cookie with purportedly privacy-friendly alternatives. However, as the name “seller-defined audiences” implies, publishers are in charge of establishing these audience segments.

Audience 66

Audience Cookies Ad Targeting Agency 66

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. drop in the U.S.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

AdvertiseMint

JANUARY 14, 2024

Are you searching for a top Facebook ads agency in USA? As one of the most popular social media platforms, Facebook provides an excellent opportunity for businesses to connect with their target audience. The fastest way to reach your target audience on the platform is by investing in Facebook ads.

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Agency Click Through Rate Audience Brand Awareness 52

AdvertiseMint

JANUARY 28, 2024

Would you like to learn about Facebook ads agency pricing? It can be tricky to determine what Facebook advertising agencies charge and why. This blog post will break down the pricing models used by Facebook advertising agencies. Here are the most common pricing models used by Facebook ad agencies: 1.

Agency 52

Agency Retargeting Audience Advertising 52

Martech Series

OCTOBER 6, 2022

The 100% YoY Increase Driven by Unique Audiences, Innovative Home Screen Advertising, Expanded Library of Free Programming. VIZIO announced it has concluded its upfront season with more than $200 million in direct advertising commitments from agency holding companies, brands and studios, a 100% year-over-year increase.

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Agency Audience MarTech Advertising 88

AdvertiseMint

DECEMBER 5, 2023

Staying connected with your audience is crucial in online advertising. Facebook retargeting is a powerful tool for staying connected with your target audience. Once your audience is segmented, you can create customized ads for each group. These ads will appear on your audience’s Facebook feed. Tailored ads.

Retargeting 40

Retargeting Audience Conversion Agency 40

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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Advertising Pop-Up Machine Learning Ad Space 104

Digiday

FEBRUARY 4, 2024

As agencies get more serious about finding the right third-party cookie alternatives , they are running into challenges, both old and new. Some of these include changes in audience size or measurement and standardization obstacles — and potentially even its own set of privacy questions.

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Cookies First-Party Cookies Agency Audience 88

VideoWeek

OCTOBER 12, 2022

Entertainment and gaming-centric publisher IGN has acquired brand partnership agency 1TwentyFour. IGN said the acquisition grants brands access to its audience across 110 countries on over 35 platforms, including mobile, CTV and games consoles. ” Advertisers assemble. Financial terms were not disclosed.

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Agency AutoMobile Entertainment Audience 106

Exchange Wire

OCTOBER 18, 2022

Seedtag, the leader in contextual advertising in EMEA and LATAM, has today (October 18th, 2022) unveiled Custom AI, a new targeting technology for brands. This new technology improves campaigns’ affinity targeting by 92%, providing advertisers with fully personalised machine learning [.].

Audience 40

Audience Machine Learning Agency Advertising 40

VideoWeek

APRIL 11, 2023

As virtual and augmented reality (VR/AR) usage rises among consumers, advertisers are slow to integrate the technology into their campaigns, marketing research firm Advertiser Perceptions has found. “There’s a lack of general understanding,” says John Bishop, VP, Business Intelligence at Advertiser Perceptions.

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Advertising Brand Awareness Agency Education 118

AdvertiseMint

JANUARY 19, 2024

Can I find a Facebook marketing agency near me? Finding the best Facebook marketing agency near you could be the game-changer your business needs. These specialized agencies have the tools and expertise to amplify your online presence and turn clicks into customers. What Are Facebook Marketing Services? Proven track record.

Agency 52

Agency Marketing Conversion Rate Audience 52