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How AI is Transforming Social Media Advertising

Basis

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise.

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Essential Guide: How to Choose Facebook Advertising Agency

AdvertiseMint

Are you ready to grow your business through Facebook advertising but don’t know where to start? Well, you could begin by finding the right agency to run your business ads. After all, there are over 10 million active advertisers on Facebook. This blog post will help you find a good agency for Facebook advertising.

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The Truth About How to Choose Facebook Advertising Agency

AdvertiseMint

Are you ready to grow your business through Facebook advertising but need help knowing where to start? It is very important to pick the right agency to advertise your business. Many agencies do this, so picking the best one might take some time. This blog post can help you find a good agency for Facebook advertising.

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Digital Advertising Strategies During a Recession

PrograMetrix

Digital Advertising Strategies During a Recession. Related: What to Expect from Working with a Programmatic Agency. Facebook and Google recently reported that they are seeing advertiser pullbacks. Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers.

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Four key social media advertising trends for 2022

Banner Flow

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. As a digital leader, you understand that platform audiences vary.

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US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms

Basis

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. Basis Technologies has been trusted by agencies and consultants in politics, public affairs, and advocacy for 15 years. Luckily, political advertiser have long been comfortable with uncertainty.

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TikTok partners with Hootsuite, Sprinklr, Emplifi and more to make it easier for brands to reach users

TechCrunch Ads

TikTok says brands will also be able to optimize their strategies by better understanding audiences and engagement. With the new integration, brands will be able to understand their audiences better and stay engaged with users on TikTok by maintaining a consistent response cadence, TikTok says.

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