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How AI is Transforming Social Media Advertising

Basis

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise. In some ways, this is a very exciting development.

Media 76
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Essential Guide: How to Choose Facebook Advertising Agency

AdvertiseMint

Are you ready to grow your business through Facebook advertising but don’t know where to start? Well, you could begin by finding the right agency to run your business ads. After all, there are over 10 million active advertisers on Facebook. This blog post will help you find a good agency for Facebook advertising.

Agency 59
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The Truth About How to Choose Facebook Advertising Agency

AdvertiseMint

Are you ready to grow your business through Facebook advertising but need help knowing where to start? It is very important to pick the right agency to advertise your business. Many agencies do this, so picking the best one might take some time. This blog post can help you find a good agency for Facebook advertising.

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Media Buying Briefing: Influencer agencies prep worst-case scenarios if TikTok gets banned

Digiday

Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for social advertising. “If It will encourage global and small agencies to put their eggs in many baskets, both market and platform-wise.”

Agency 69
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A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era

Digiday

Now, 25 years later, Microsoft is a key part of Meta’s big metaverse bet as the struggling social network looks to find enterprise clients to replace slowing revenue growth from advertising. VR beyond advertising. Autodesk is adding ways for architects and designers to review 3D models.

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Where Are Advertisers Spending on Social Media This Year?

VideoWeek

2024 is shaping up to be an interesting year for social media advertising. Though Meta continues to dominate a large chunk of social spending, the rise of TikTok points towards long-term gains for the short-form platform. Aside from this, the other area we’ll see advertisers spend on is creative experimentation.

Media 69
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Digital Advertising Strategies During a Recession

PrograMetrix

Digital Advertising Strategies During a Recession. Related: What to Expect from Working with a Programmatic Agency. Facebook and Google recently reported that they are seeing advertiser pullbacks. Less overall advertising demand creates more available ad inventory which leads to lower CPM and CPC rates for advertisers.