AdGlow

JANUARY 10, 2019

Are you struggling to stick to your diet? Already regretting signing up for that 12 month membership at the gym? Most new year's resolutions are notoriously difficult to stick to. Who wants to lose weight anyway?

Social Advertising 52

Social Advertising Advertising 52

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Adweek

JULY 21, 2023

The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption.

Entertainment 246

Entertainment Social Advertising Marketing Audience 246

VideoWeek

MARCH 4, 2024

2024 is shaping up to be an interesting year for social media advertising. Though Meta continues to dominate a large chunk of social spending, the rise of TikTok points towards long-term gains for the short-form platform. Aside from this, the other area we’ll see advertisers spend on is creative experimentation.

Media 69

Media Advertising Cookies Social Advertising 69

Martech Series

JULY 28, 2022

SAM Business Portal allows for direct purchase of augmented reality (AR) immersive advertising and metaverse land that is superimposed right onto the physical world where life happens. The post Spotselfie Announces Disruptive Technology in Social Metaverse Advertising & Digital Real Estate Ownership appeared first on MarTech Series.

Real Estate 81

Real Estate Advertising Social Advertising MarTech 81

Basis

MAY 24, 2023

The social ecosystem of a cookout is both sophisticated and delicate, not unlike the media mix of a winning marketing campaign. And when summer comes around, we’re sure that like us, you’ve no doubt started to wonder: What kind of person would each digital advertising channel be at a cookout? That's Connected TV's older sibling, Video.

Advertising 87

Advertising Pop-Up Entertainment Communications 87

Martech Series

NOVEMBER 30, 2022

Tiger Pistol , the leading collaborative advertising platform that delivers local activation at scale, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this prestigious industry award.

Social Advertising 89

Social Advertising Marketing MarTech Advertising 89

PrograMetrix

AUGUST 3, 2022

Digital Advertising Strategies During a Recession. Facebook and Google recently reported that they are seeing advertiser pullbacks. Of the marketing executives that were surveyed, many of those taking a proactive approach actually increased their digital advertising investments during an economic slowdown. dropped by 13%.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

AdvertiseMint

JUNE 27, 2023

Are you ready to grow your business through Facebook advertising but don’t know where to start? After all, there are over 10 million active advertisers on Facebook. This blog post will help you find a good agency for Facebook advertising. This blog post will help you find a good agency for Facebook advertising.

Agency 59

Agency Advertising ROI A/B Testing 59

AdvertiseMint

JUNE 16, 2023

Are you ready to grow your business through Facebook advertising but need help knowing where to start? It is very important to pick the right agency to advertise your business. This blog post can help you find a good agency for Facebook advertising. Read on as we cover the following: What is a Facebook Advertising Agency?

Agency 59

Agency Advertising A/B Testing ROI 59

Martech

MAY 13, 2024

Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). Digital leads paid media. Digital got the lion’s share of paid media, taking 57.1% of budgets this year, up from 54.9% Among offline channels, the top categories were event marketing (17.1%), sponsorship (16.4%) and TV (16%).

MarTech 117

MarTech Display Advertising Social Advertising Media 117

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. Automating social ad production. TikTok or Reels?

Media 98

Media Advertising ROI Entertainment 98

Banner Flow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing? The beauty of these trends for your social media advertising is that many of these seamlessly slot together.

Media 98

Media Advertising Pop-Up Clickbait 98

Banner Flow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures.

Advertising 52

Advertising Media ROI Brand Awareness 52

AdExchanger

SEPTEMBER 13, 2022

David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone.

Social Advertising 116

Social Advertising Retail Media Advertising 116

Digiday

SEPTEMBER 30, 2022

“I’ve been in retail for over 30 years, and while it hasn’t gone completely back to traditional advertising, the funnel is alive again. million on advertising; the company spent $4.7 million on advertising throughout 2021. We’re still in performance marketing, but we’re exploring and testing across all the platforms.”.

Advertising 67

Advertising Marketing Retail Affiliates 67

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns.

Advertising 74

Advertising Impressions CPM Cookies 74

Digiday

MARCH 17, 2024

House of Representatives last week passed a bill, sending it to the Senate that would force social platform owner, China-based ByteDance to sell — or face a ban in the U.S. Although influencer agencies expect to see delays and pushback to a potential ban, they believe there could be other long-term consequences for social advertising. “If

Agency 64

Agency Media Social Advertising Advertising 64

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. Automating social ad production. So what will 2023 bring?

Media 52

Media Advertising ROI Entertainment 52

Banner Flow

DECEMBER 7, 2020

Looking for the latest social ad trends? Then check out our 2022 social media advertising trend report now! While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. What 2021 social media advertising trends will we be discussing?

Media 52

Media Advertising Pop-Up Clickbait 52

MNTN

MARCH 31, 2023

According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. Video overall was the most popular format for digital advertising, making up a 68% share. But how do the two channels stack up when it comes to performance?

Retail 98

Retail Impressions Video Ads Social Advertising 98

VideoWeek

MAY 2, 2024

TV revenues may have been showing signs of recovery at the start of 2024, but new research from WARC suggests linear TV gains will ultimately be dwarfed by social media over the next year. Meta alone is forecast to overtake all global linear TV ad revenues in 2025, as Facebook and Instagram continue to dominate the advertising landscape.

Media 64

Media Social Advertising Advertising 64

MNTN

AUGUST 30, 2023

Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social advertising. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. We know you’re going to love it (and not list it—mostly because there’s nothing to list).

Audience 98

Audience Social Advertising Conversion Marketing 98

Lemonads

SEPTEMBER 18, 2020

Our AdsKeeper review will dive through the potential of its advertising platform with all you need to know , covering targeted personalized information for advertisers and publishers! AdsKeeper AI , tracks the behavioral pattern of visitors on different websites, serving the best advertisements, increasing users engagement!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

MNTN

JUNE 27, 2022

Eric will be sharing more insights into making the jump from social advertising to CTV with Ascent. One of the benefits of social advertising is the real-time reporting that allows for mid-campaign optimizations. Below is just one of his tips for managing CTV campaigns. Register now to get his exclusive insights.

Marketing 98

Marketing Retargeting Social Advertising Audience 98

AdGlow

JULY 5, 2019

TikTok has done a lot to merit attention from advertisers. 104m App Store downloads in H1 2018 made it the most downloaded iOS app for the period. In H2 2018 it was consistently positioned within the top 5 most downloaded global mobile applications (Android and iOS). In October 2018 it was the number 1 Android app download in the USA.

Advertising 52

Advertising Social Advertising Media 52

AdGlow

JULY 5, 2019

TikTok has done a lot to merit attention from advertisers. 104m App Store downloads in H1 2018 made it the most downloaded iOS app for the period. In H2 2018 it was consistently positioned within the top 5 most downloaded global mobile applications (Android and iOS). In October 2018 it was the number 1 Android app download in the USA.

Advertising 52

Advertising Social Advertising Media 52

Martech Series

OCTOBER 20, 2022

About Oktopost: Oktopost is a B2B social engagement suite, including social media management, employee advocacy, social listening, social advertising, and comprehensive reporting. Interested parties can learn more about this process and Oktopost security safeguards here: oktopost.com/security.

GDPR 93

GDPR Social Advertising MarTech Media 93

Martech

MARCH 31, 2022

In this week’s earnings call , Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its customers through omnichannel engagement. The resulting digital media presence is a tempting opportunity for advertisers. Why we care. Processing.Please wait. Expanded touchpoints.

Retail 98

Retail Ad network Social Advertising Advertising 98

Banner Flow

DECEMBER 7, 2016

(This advertising trends article is now over a year old. As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. What’s going to take the advertising world by storm? Dark Social. So what are we going to see more of in 2017?

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52

Martech Series

JUNE 15, 2022

In readying for the future of digital advertising, Jamboretz will oversee commercial operation for the company. Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment of Ryan Jamboretz as President, Commercial & Partnerships. Smartly.io Smartly.io

Social Advertising 73

Social Advertising MarTech Media Advertising 73

Martech Series

OCTOBER 13, 2022

” Oktopost is a B2B social engagement suite, including social media management, employee advocacy, social listening, social advertising, and comprehensive reporting.

Marketing 84

Marketing MarTech Social Advertising Media 84

Martech

DECEMBER 15, 2021

“A/B testing is critical when it comes to social advertising because it allows for quick wins and insights on messaging, design and the user journey,” said Kara DeGeorgis, Theorem Art Director. Theorem develops content based on brand assets which is then tested and optimized. Why we care.

A/B Testing 87

A/B Testing Social Advertising MarTech Media 87

MNTN

NOVEMBER 11, 2022

It wasn’t too long ago social media was the golden goose for advertisers. And interestingly, those reasons are fueling a need to seek out alternatives—resulting in a shift toward Connected TV (CTV) advertising. Years of controversy have done a bit of damage to social media, both in the eyes of users and advertisers.

CPA 98

CPA Social Advertising Media Advertising 98

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. How is social media programmatic?

Media 52

Media Geo targeting Display Advertising Audience 52

AdGlow

DECEMBER 19, 2018

The digital advertising industry is in a constant evolution: new ad formats, audiences, placements, KPIs and more. With that in mind, we hope these examples will inspire your planning for your 2019 digital and social advertising strategy.

Social Advertising 52

Social Advertising Audience Advertising Marketing 52

MNTN

FEBRUARY 22, 2023

While it’s generally known as the most important day in football, those in marketing and advertising might think of it as something else—the unofficial start of the TV advertising new year. All of the big name brands were present, with many of them using celebrities to carry their advertisements. In theory, yes.

Audience 98

Audience Advertising Ad Space Media 98