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Digital Advertising Guide

Adtelligent

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

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Six reasons why social media advertising is better than traditional advertising

Banner Flow

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures.

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How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes

Digiday

“I’ve been in retail for over 30 years, and while it hasn’t gone completely back to traditional advertising, the funnel is alive again. million on advertising; the company spent $4.7 million on advertising throughout 2021. The brand is also available in retailers like Nordstom, Dillards and Anthropology. “A

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Digital Advertising Strategies During a Recession

PrograMetrix

Digital Advertising Strategies During a Recession. Facebook and Google recently reported that they are seeing advertiser pullbacks. Of the marketing executives that were surveyed, many of those taking a proactive approach actually increased their digital advertising investments during an economic slowdown. dropped by 13%.

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Why DOOH is a big draw for startups and direct response marketers

Digiday

In a quest to boost brand awareness, small businesses and startups that were once focused predominantly on direct response marketing are increasingly adding digital out-of-home advertising to their media mixes. “A Many are pivoting to brand awareness tactics, and rethinking their advertising on Facebook and Instagram.

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BIMBO - Sync social ads with T????V? ?& Sport during the World Cup 2018

AdGlow

The Russia World Cup 2018 was a huge opportunity for brands to grow social media engagement and increase brand awareness.

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Advertising Trends 2017 – A look at what’s hot in the new year

Banner Flow

(This advertising trends article is now over a year old. As the new year approaches, it’s time to start looking into what the big advertising trends of 2017 are likely to be and see how they can work for you. What’s going to take the advertising world by storm? Dark Social. So what are we going to see more of in 2017?