MNTN

NOVEMBER 6, 2023

Since the B2B buying timeline begins well before the decision makers start moving through the sales funnel, getting in front of your audience and building brand awareness is more crucial than ever. Plus, with unskippable ads, brands can deliver their message in full, without worrying about viewers scrolling past.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

Exchange Wire

SEPTEMBER 6, 2022

GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly [.].

Brand Awareness 105

Brand Awareness Advertising 105

Martech

JUNE 30, 2022

When native video was combined with social video ads, the awareness climbed to 49%. Taboola, which sells content discovery and native advertising products, sponsored the study. With industry estimates indicating that video advertising in the U.S. Impact of native ads. Get the daily newsletter digital marketers rely on.

Brand Awareness 94

Brand Awareness Media Video Ads Control Group 94

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. Rather than focusing solely on sales – though that’s obviously still the goal – some of those marketers are aiming to use the platforms for more aggressive brand awareness investments.

Brand Awareness 70

Brand Awareness Marketing Advertising CPM 70

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 86

Brand Awareness Audience MarTech Cookies 86

Adweek

NOVEMBER 14, 2023

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.

Brand Awareness 301

Brand Awareness Food Agency Media 301

Martech Series

OCTOBER 14, 2022

Although Christmas advertisements are now a significant part of the holidays, businesses should reconsider how they can use field marketing to add a personal touch and connect with their customers. The post Why Field Marketing Is Key To Gaining Loyal Customers And Brand Awareness During The Festive Period appeared first on MarTech Series.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

Digiday

SEPTEMBER 5, 2022

Working with OKCupid is part of an overall partnership strategy to reach new audiences and boost brand awareness. Sweatcoin has already worked with a number of brands such as Headspace, Audible, Tidal and wants to continue bringing new brands to its roster. Sweatcoin currently has over 100 million users per Butcher.

Brand Awareness 57

Brand Awareness Audience Conversion Advertising 57

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. It is Aaron’s mission to enhance its brand awareness and get customers to either head out to the store or visit its website and make a purchase.

Brand Awareness 60

Brand Awareness Electronics Audience Education 60

Smarty Ads

OCTOBER 13, 2021

Prior to the time when digital advertising started using metrics to measure performance, the brand could only use hunches to define whether the ad campaign was successful enough to increase the sales, generate brand awareness, or trigger the desired.

Brand Awareness 52

Brand Awareness Marketing Advertising 52

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms?

Brand Lift 52

Brand Lift Advertising Brand Awareness Control Group 52

Adweek

FEBRUARY 28, 2024

Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. Dallas-based.

Agency 268

Agency Media Brand Awareness Advertising 268

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 61

Brand Awareness Pop-Up Food Media 61

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 56

Brand Awareness Pop-Up Food Media 56

Adweek

DECEMBER 22, 2022

Repetition and frequency are drilled into every advertiser as key to winning eyeballs and new consumers. Ads are notorious for being more effective after many viewings, as repeating a message multiple times can increase brand awareness and consumer recall, if done correctly. But some ads make great first impressions.

Impressions 269

Impressions Brand Awareness Advertising 269

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. TikTok has proven to be beneficial for the brand because it enabled it to build a loyal community and drive sales.

Brand Awareness 58

Brand Awareness Conversion Education Affiliates 58

Playwire

OCTOBER 1, 2023

Key Points The metaverse offers immersive advertising experiences, from high-impact media that captivates users to seamless in-game video ads. Rewarded videos boost user engagement by offering in-game rewards, while dynamic in-game display ads and billboards enhance brand awareness and visibility.

Advertising 52

Advertising Brand Awareness Video Ads Media 52

Basis

JANUARY 24, 2024

Over the past several years, digital advertisers have grappled with widespread signal loss due to a variety of factors, including Apple’s App Transparency, new digital advertising regulations , and increased privacy demands from consumers. What are the top considerations for B2B advertisers as we move towards a cookieless future?

Advertising 84

Advertising Marketing Cookies Brand Lift 84

Digiday

APRIL 3, 2023

Digital OOH ads have taken off this year across brands of varying categories, including women’s health care brand Tia, productivity app Notion , and Joah Beauty , all of which plan to incorporate outdoor advertising into their media mix this year. OOH ads generated $8.6 billion in revenue in 2022, an increase of 20.7%

Brand Awareness 52

Brand Awareness Audience Advertising Media 52

Martech Series

JULY 14, 2022

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives. The survey reveals that investment and optimism for CTV advertising are already high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Spoton Digital Media

OCTOBER 20, 2023

But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. What Happens When You Cut Your Marketing and Advertising Budget?

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

MNTN

OCTOBER 19, 2023

This week, I took a trip to New York to revel in my Employee of the Month status attend Advertising Week. Performance: How CTV’s Technology Drives It Of course, the highlight of Advertising Week was my favorite performance channel: Connected TV. So what does this mean for advertisers? Because who wants to watch a boring ad?

Advertising 98

Advertising Retail Brand Awareness Entertainment 98

AdvertiseMint

MAY 17, 2023

In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. With over 1 billion active users and engaging content, businesses have increasingly turned to TikTok for advertising opportunities.

Advertising 64

Advertising Click Through Rate Brand Awareness Audience 64

Smarty Ads

OCTOBER 20, 2020

This way targeted advertising performs well for most business goals, such as increasing ROI or driving brand awareness. Perhaps every marketer today knows that each target audience persona requires a different strategy and attitude. In order to make your marketing efforts work it is important to understand.

Advertising 98

Advertising Brand Awareness ROI Audience 98

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Digiday

MAY 17, 2023

In light of the digital boom, online advertising costs have gone up and data privacy initiatives have obscured measurement, rendering the current digital ad landscape expensive and murky. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Advertising 72

Advertising Marketing Brand Awareness Audience 72

VideoWeek

APRIL 11, 2023

As virtual and augmented reality (VR/AR) usage rises among consumers, advertisers are slow to integrate the technology into their campaigns, marketing research firm Advertiser Perceptions has found. “There’s a lack of general understanding,” says John Bishop, VP, Business Intelligence at Advertiser Perceptions.

Advertising 117

Advertising Brand Awareness Agency Education 117

PubMatic

DECEMBER 22, 2022

To that end, here are some ideas about what’s to come in new year – and era – of mobile advertising from Lashanne Phang, senior director of mobile at PubMatic. So how do advertisers, and platform service providers like us, efficiently facilitate that while at the same time respecting a user’s privacy?”. Privacy and Targeting.

Advertising 90

Advertising Brand Awareness Cookies Audience 90

Digiday

JUNE 9, 2022

.” Earlier this year, Gemini used OOH advertising again to market a new credit card that rewarded users with crypto while collaborating with NFT artists for a broader campaign called “What’s The Best That Could Happen?”. Until recently, crypto brands were mostly preaching to the converted. Using OOH for more than brand awareness.

Brand Awareness 48

Brand Awareness Ad Inventory Marketing Food 48

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising 100

Advertising Ad Server Manufacturing Brand Awareness 100

Martech Series

FEBRUARY 17, 2023

Marketing Technology News: MarTech Interview with Sterling Jackson, Head of Marketing at Aspire Therefore, now is the time to hold strong with advertising. This suddenly gives them a powerful way of optimising campaigns for brand awareness and engagement – all in real time. But there’s more to it than that.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

MNTN

JULY 25, 2022

A new report has just revealed that more than half of advertisers using Connected TV are expected to increase their spend through this channel, with an average increase of 22%. Ultimately, Connected TV can be a powerful tool for reaching new audiences and driving performance, and it looks like advertisers are taking notice.

Media 98

Media Advertising Brand Awareness Audience 98

Basis

JANUARY 24, 2024

These massive upheavals provide a significant opportunity for advertisers to get creative and take a leading role in helping their organizations weather the storm. What’s your biggest advice for education advertisers as we move towards a cookieless future? The good news?

Education 52

Education Advertising Marketing Cookies 52

illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027. billion by 2027.

Advertising 52

Advertising Audience Impressions Brand Awareness 52

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. She walked through three case studies that show how retailers can use CTV to hit performance goals. Raising ROAS?

Retail 52

Retail Conversion Rate Advertising Retargeting 52