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MAY 10, 2019
Earlier this year Starbucks and Manning Gottlieb OMD partnered with Talon Outdoor to launch the new Blonde Espresso Roast, delivering a data-driven Out of Home (OOH) ad campaign, targeting and converting coffee drinkers across the UK.
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NOVEMBER 1, 2019
Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.
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APRIL 1, 2020
Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ahead of the curve in reduced population movement.
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MAY 4, 2020
Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly rising, up by 4% during week 5 of the lockdown when compared to the previous week. Out of Home media specialist Talon Outdoor, has released latest figures from Ada, that show there was an uptick.
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JUNE 30, 2020
Latest data from Ada shows the UK population is returning to the high street with footfall up across shopping malls, department stores and supermarkets Talon Outdoor reports the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were.
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JUNE 8, 2020
Latest data from Ada shows the UK population are returning to Out of Home with roadside traffic now at pre-lockdown levels in some regions. Talon Outdoor has reported the latest findings from its proprietary Out of Home data management platform Ada, which show that roadside journeys throughout the UK are now just 16% below the.
Digiday
OCTOBER 9, 2022
Despite rhetoric from advertisers about investing in first-party data as privacy laws erode traditional means of targeting — the reality is much more difficult, according to a recent survey on programmatic attitudes. “If data is available in principle, it is hardly available in readily refined and useable form.
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