Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

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VideoWeek

JUNE 28, 2023

Companies across the media and advertising landscape are now taking steps to measure the emissions generated by their business – which includes their own direct emissions, and those generated by other companies in their supply chain as a result of their business. This shows the extra sales generated by advertising, in money terms.

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JUNE 6, 2022

Spotted by Ad Contrarian Bob Hoffman, among others. Bob is still on the tail of ad fraudsters and the serried ranks of CMOs. The post Another Jubilee winner/Hoffman on ad tech fraud first appeared on More About Advertising.

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Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. It’s no secret and no surprise that Apple’s privacy changes have had a major impact on digital advertising. Internet ad revenue grew 10.8%

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FEBRUARY 14, 2024

Sainsbury’s is expanding its in-house creative and production agency Zest and is looking to fill over 30 new jobs. Director of brands, planning and creative Radha Davis … The post Sainsbury’s boosts in-house agency Zest with hiring spree first appeared on More About Advertising.

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FEBRUARY 2, 2022

The post Peter Scott returns to the fray as boss of ad tech start-up Playcart first appeared on More About Advertising. The serial entrepreneur, who was also once boss of Carat, later Aegis Group, as WCRS tried to take.

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VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 Sees Fall in Ad Revenues. FTC Signals Crackdown on Targeted Advertising. The Week in Tech. Top Stories. ProSiebenSat.1 billion to €4.375 billion.

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Digiday

MARCH 27, 2023

It’s a scenario that represents a misguided dynamic in digital advertising, one that does a disservice to all parties. The advertiser would plug in a series of characteristics, such as men aged 35–40 on the East Coast, and ad tools would spit out publishers who claimed to meet those criteria.

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VideoWeek

JULY 24, 2023

Many conversations around sustainability in advertising focus specifically on carbon emissions. As such, a lot of effort has been put into measuring the carbon emissions generated by the creation and distribution of ads. This is certainly a good thing in terms of reducing the industry’s impact on the environment.

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VideoWeek

JUNE 29, 2022

This is Cannes after all, and the forecast is sunny for Yahoo’s advertising business. The growth that my team has been involved in has really been advertising-based,” says Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo. Finance, Yahoo! We really service the full funnel. Sports etc.),

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FEBRUARY 24, 2021

The post Pandemic job cuts another sign of reduced role for agencies first appeared on More About Advertising. The cost of such exits usually comes under “restructuring,” a handy euphemism. This isn’t surprising (and there may.

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NOVEMBER 30, 2022

Global independent Out of Home media agency Talon is rebranding with ‘Think Outside,’ emphasising its increased global scale as the biggest OOH independent media agency worldwide. The post Leading OOH media agency Talon rebrands to major on global scale and ambitions first appeared on More About Advertising.

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JULY 14, 2022

UK based agency collective Harbour is venturing into the metaverse with Harbour Immersive. The post Agency collective Harbour launches new metaverse offer Harbour Immersive first appeared on More About Advertising. Harbour Immersive says it will help brands integrate the metaverse into their broader communication plan.

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DECEMBER 15, 2020

2020 was a particularly challenging year for the ad holding companies, pre-pandemic already facing challenges from the big consultancies – most notably Accenture, now armed with Droga5 – and the rush to digital and consequent hit on margins. For the most part they’ve come out better than expected.

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JULY 20, 2022

Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the World Federation of Advertisers and The Observatory International.

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MARCH 17, 2021

But it doesn’t seem to be creative agencies or media independents being snapped up, rather digital agencies which have so far remained under most people’s radar – apart from the private. The post 2021 set to be big M&A year - will new-style creative agencies be back on the menu?

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NOVEMBER 6, 2017

Tom and Brian talk about the challenges of making sense of holding company finances, the importance of new business and what it will take for consultancies to make a big money bid. First, they discuss the challenges of how agencies.

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Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. White label partnership is the latest trend in ad tech. Let’s review the features of the white label ad tech solution for enterprises, and its value for the ad tech market.

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VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. TF1 Sells Gamned!

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VideoWeek

FEBRUARY 23, 2024

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek.

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VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. Publicis Raises its Guidance Again After Strong Q3 French agency group Publicis Groupe posted another strong set of financial results this week, reporting 5.3

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FEBRUARY 10, 2023

Unusually CEO Philippe Krakowsky chose to highlight the performance of his two big digital agencies – R/GA and Huge – as a drag on growth. He said that both agencies, which have been down-sizing with. The post IPG trails Publicis and Omnicom as digital agencies take hit first appeared on More About Advertising.

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Digiday

FEBRUARY 12, 2023

And also, you have, advertisers and agencies running bake-offs on the supply side to have preferred relationships, this all favors the biggest SSPs in a consolidating business.” It’s very clear that agencies and media companies want to do more with fewer,” added Barash, “They don’t need as many partners as they once had. “In

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JANUARY 6, 2023

The post WPP buys US tech agency Fenom Digital – is it time it broadened its horizons? first appeared on More About Advertising. Fenom was founded in New york by Dylan Runne three years ago and now employs 190 people (not bad going) working for clients including Basset Furniture, Casper, Crocs, David.

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JANUARY 18, 2021

Mother has been expanding steadily – pandemic or no pandemic – and now it’s challenging the media agency establishment in the US with Media by Mother, an initiative 18 months in the making it seems. The new agency, based in New York, will be headed by former WPP global head of media strategy Dave Gaines.

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MARCH 27, 2023

GroupM UK and EMEA CEO Josh Krichefski is the new president of the UK’s IPA agency trade body and his mantra for his two-year term is: “Let’s support a resilient, thriving and mentally healthy workforce.” The post Can new IPA leader Krichefski improve agency mental health? first appeared on More About Advertising.

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VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. Fry’s job title is currently unclear but the exec previously held ad sales roles at AT&T and Comcast.

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Martech Series

JUNE 1, 2022

Long brings extensive experience in ad tech, advanced TV, CTV, data management, yield optimization and programmatic capabilities and is a key addition to our senior management team. “He is a critical addition for helping AP deliver superlative client innovation and value.”.

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DECEMBER 20, 2021

Five years ago, the ANA highlighted the lack of transparency in the media and advertising supply chain in their ground-breaking report. The post Fiona Foy: trust, yes, but verify too in media agency deals first appeared on More About Advertising.

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MARCH 25, 2021

Intel’s marketing agency just had a terrible idea. In response to Apple slowly removing Intel chips from their Mac line-up in favour of their own (far superior) silicon, they hired Justin Long to revive his famous role from the classic ‘Mac vs PC’ ads. first appeared on More About Advertising.

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APRIL 25, 2017

The giant octopus that’s Google (Goldman Sachs has already nabbed the giant squid) is setting its sights on TV ad buying – programmatic version – by offering advertisers the chance to buy TV through its DoubleClick platform that already serves online programmatic buys.

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MARCH 31, 2022

Talent churn is now the biggest concern for marketers and media leaders when it comes to having the right teams in place in-house and at agency partners, according to new research by ID Comms’ 7Ts Global Research Project.

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SEPTEMBER 1, 2021

Crater Lake & Co is a new kid on the block among the burgeoning ranks of consultants – these days we have consultants consulting about consultants – formed by a number of media industry veterans including former Leo Burnett media director (when agencies had such things) Brian Jacobs. Crater Lake (which sounds like a whizzy.

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AUGUST 1, 2017

The first quarter of 2017 was the busiest on record for global ad tech and martech deals according to new figures from M&A specialist Results International. The number of deals dropped in Q2, from 115 to 102. At 217 deals, the combined number is up by 24 on the previous half and is the second.

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JULY 28, 2022

’ – from the World Federation of Advertisers (WFA) and consultancy MediaSense. Nearly half (48%) of all advertisers, agencies, ad tech companies and media. first appeared on More About Advertising.

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FEBRUARY 22, 2023

The post WPP delivers solid full year performance as agencies close gap on headline tech side first appeared on More About Advertising. Operating and after tax profits were up substantially and over £1bn was returned to shareholders.

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JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

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