Admixer

MAY 3, 2022

As covid restrictions become looser, the advertising world is returning to personal communication. After two years of exclusively online events, the largest advertising conferences and exhibitions are making a comeback. This year advertisers, publishers, agencies, and ad tech guys will finally meet offline.

Ad Tech 94

Ad Tech Advertising Communications Agency 94

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Digiday

OCTOBER 26, 2023

As political advertising ramps up during the 2024 election cycle, ad-tech firms hope to make money on connected TV as campaigns increasingly look beyond linear channels. Earlier this week, Comscore and The Trade Desk debuted new audience segments for political advertisers to help campaigns reach viewers across CTV platforms.

Ad Tech 85

Ad Tech Agency Audience Media 85

AdExchanger

JANUARY 25, 2024

JamLoop is a specialized DSP that launched in 2018 with a focus on local CTV advertising. It pitches its in-house ad tech that specializes in pacing smaller campaign budgets as a way to win over independent agencies and smaller, local advertisers.

Advertising 118

Advertising Ad Tech Agency 118

VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. This will allow advertisers to run campaigns on both broadcasters platforms, including linear TV and their streaming services, RTL+ and Joyn from ProSieben. RTL Deutschland and ProSiebenSat.1

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech 106

Ad Tech Media Ad Ops Ad Server 106

Ad Monsters

FEBRUARY 5, 2023

of technical roles, according to the Kapor Center’s State of Tech Diversity report compiled last year. While there is room for improvement in diversifying ad tech, we want to celebrate the ones making strides daily. In other words, how did you land a career in advertising technology? What made you launch Reset?

Ad Tech 111

Ad Tech Media Advertising Audience 111

More About Advertising

JUNE 28, 2022

The Cannes Lions festival is an opportunity for marketers and advertisers to come together and celebrate the best of creativity and innovation in digital advertising. Conversations also regularly turn to how ad tech will support brands’ growth and transformation. Delivering digital ads in a privacy first.

Ad Tech 64

Ad Tech Advertising Conversion Marketing 64

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 106

Ad Tech Media Real Estate Communications 106

Ad Monsters

JANUARY 11, 2024

For far too long, the advertising ecosystem has known that news publishers are major causalities in the war against disinformation. Still, most advertisers agree they have a responsibility to support legit news sources. While 76% of the industry agrees it is brand-safe to advertise in legitimate news environments, 1 in 3 U.S.

Advertising 104

Advertising Ad Tech Education Audience 104

Ad Monsters

SEPTEMBER 16, 2022

In advertising technology specifically, very few Hispanic/Latinx people are running the show. Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Seasoned Ad Tech Veteran. Executive Director, Ad Operations at Dow Jones . Media, where he leads Strategy and Product.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

VideoWeek

JULY 27, 2022

Google has this morning announced a new tool, ‘Confirming Gross Revenues’, a new tool created within Google Ad Manager which the tech giant says will help expose hidden ad tech fees, and give buyers confidence that their media spend is reaching publishers. Trust in me, only me.

Ad Tech 76

Ad Tech Header Bidding Media Communications 76

Ad Monsters

OCTOBER 14, 2022

As we approach the close of Hispanic Heritage Month , we thought it was a good time to laud advertisers for upping their spend when it comes to targeting this market. And the situation is far worse for Hispanic/Latinx media companies, who really aren’t seeing their warranted share of coins coming from advertisers.

Ad Tech 98

Ad Tech Audience Media Agency 98

More About Advertising

APRIL 29, 2024

Olivier Padiou is CEO … The post Valtech buys experience agency Kin +Carta for £239m first appeared on More About Advertising. The combined company will operate worldwide with 7900 consultants, 6000 from Valtech and 1900 from K+C.

Agency 64

Agency Advertising Marketing Ad Tech 64

Ad Monsters

MARCH 8, 2023

Foote recently launched two businesses, Digital Culture Group and ThePartyStarter, to target and uplift diverse audiences within the advertising and digital media industry. Life Imitates Art: The Start of Her Career Andrew Byrd: Can you tell me how you started your career in ad tech? Fox, who played a character in advertising.

Ad Tech 98

Ad Tech Machine Learning Audience Advertising 98

Digiday

OCTOBER 3, 2022

Digiday Media today announced an investment and strategic partnership with content platform Marketecture, which helps publishers and advertisers navigate the complex world of technology through expert video and audio interviews with CEOs and product leaders across the marketing and advertising industry.

Ad Tech 81

Ad Tech Media Advertising Audience 81

Digital Remedy

DECEMBER 21, 2022

What experts consider “modern advertising” can be traced back to 17th-century London, where advancements in printing press technology led to immensely popular weekly newspapers that carried advertisements. Since then, advertising—and the technology that acts as its catalyst—has been in constant evolution.

Ad Tech 52

Ad Tech Marketing Media Agency 52

Martech Series

JULY 26, 2022

We are proud to reward and recognize Reveal Mobile for their innovation and dedication to helping digital marketers and advertisers,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It The post Reveal Mobile Receives Ad Tech Product of the Year Award Second Year in a Row appeared first on MarTech Series.

Ad Tech 90

Ad Tech Retail MarTech Conversion 90

Ad Tech Daily

MARCH 27, 2023

NEW YORK — Remerge launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market.

Agency 83

Agency Marketing Ad Tech Media 83

VideoWeek

APRIL 5, 2024

According to a patent filing reported by Lowpass, Roku wants to serve ads when a user takes a break from playing a game on their Xbox or streaming a show on an Apple TV device, which are plugged into the Roku TV. Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year.

Ad Tech 59

Ad Tech Agency Media Audience 59

Digiday

MARCH 11, 2024

In the never-ending quest to understand which part of advertising investments deliver the best results, attention metrics have pushed themselves to the forefront of consideration by brands and media agencies. and channel or media: (display, online video).

Agency 61

Agency Media Ad Tech Advertising 61

Adweek

JUNE 19, 2022

CANNES, France -- For its debut at the Cannes Lions International Festival of Creativity Amazon Advertising decided it was going to need a bigger boat. While more than a dozen media platforms and agency holding companies, ranging from Meta to Spotify and from Dentsu and WPP, line the beach along Cannes' famed Croisette, Amazon chose.

Advertising 220

Advertising Agency Media Ad Tech 220

Ad Monsters

FEBRUARY 22, 2023

The digital advertising business moves at such a fast clip that it’s difficult for anyone to keep up with emerging trends. We spoke with him about the challenges of Seller Defined Audiences, Deal Curation as a Service, and the recent EU Study on the impact of recent developments in digital Advertising on privacy, publishers, and advertisers.

Ad Tech 98

Ad Tech Ad network Audience Manufacturing 98

Digiday

APRIL 11, 2023

Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” Earlier this month, multiple sources told Digiday that Magnite was exploring the option of bypassing DSPs by forging direct relationships with media agencies.

Ad Tech 65

Ad Tech Ad Server Agency Media 65

More About Advertising

JUNE 6, 2022

Spotted by Ad Contrarian Bob Hoffman, among others. Bob is still on the tail of ad fraudsters and the serried ranks of CMOs. The post Another Jubilee winner/Hoffman on ad tech fraud first appeared on More About Advertising.

Ad Tech 59

Ad Tech Advertising Finance Agency 59

Ad Monsters

APRIL 19, 2024

At Sharethrough’s recent Green Media Summit, industry vet Brian O’Kelley shared the keys to fixing the ad tech ecosystem’s damage. There’s a major commonality between his heart and the ad tech ecosystem. Ad tech is the heart. They both have leaky pipes.

Ad Tech 104

Ad Tech CPM Agency Media 104

AdExchanger

AUGUST 18, 2022

The ad tech industry has been discussing a cookieless future for the past few years. But advertisers and agencies are slow to realize that. Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger.

Cookies 110

Cookies Audience Advertising Ad Tech 110

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

More About Advertising

FEBRUARY 10, 2022

Paris-based Criteo must be the first ad tech firm to splash out the dollars on a Super Bowl ad. The post Ad tech Criteo takes net neutrality plea to the Super Bowl first appeared on More About Advertising. Criteo says it’s trying to spark a.

Ad Tech 59

Ad Tech Media Advertising Agency 59

Digiday

NOVEMBER 28, 2023

Sustainability is currently up against a myriad of other challenges that face the digital advertising industry when it comes to which focus will take priority in 2024.

Advertising 86

Advertising Ad Tech Agency Media 86

Ad Tech Daily

MARCH 20, 2023

GUANGZHOU, China — Nativex has received certification as a Petal Ads partner, reaffirming its position as a leading digital marketing agency for global growth.

Advertising 77

Advertising Ad Tech Agency Media 77

Ad Tech Daily

APRIL 6, 2023

Creatopy, a leading ad design automation platform, is set to release its latest report on the state of digital advertising for 2023. The report offers insights into advertiser sentiment, budgeting, and channel preferences based on a survey of 200 respondents working in advertising across different industries in the United States.

Advertising 78

Advertising Ad Tech Media Agency 78

Digiday

JANUARY 3, 2023

Not only can this form of advertising be turned off and on with relative ease compared to linear TV, he continued, it’s also well placed to grow as ad dollars are shifted over to channels, platforms, and media owners that can guarantee more bang for the buck. Even so, few would have pegged ad tech.

Ad Tech 65

Ad Tech Marketing Ad Server Media 65

Ad Monsters

MAY 1, 2023

AI has been a fixture in the ad tech ecosystem for quite some time. In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. This subtype of artificial intelligence could disrupt every aspect of the advertising industry, from brainstorming to copyrighting to targeting ads.

Advertising 104

Advertising Ad Tech Machine Learning Communications 104

Digiday

JULY 21, 2022

.” Sources told Digiday that they were, in part, surprised at Microsoft’s selection as Xandr, formerly known as AppNexus, doesn’t have as much traction among streaming and digital video advertisers. “They’ll be asking things like, ‘How much are you going to commit to us this year or spend over three years? “We

Ad Tech 66

Ad Tech Ad Server Demand Side Platform Agency 66

PubMatic

MARCH 14, 2024

This seismic change in the media landscape has created both challenges and opportunities for publishers, advertisers, and technology providers alike. This shift in viewer behavior has presented many challenges for the supply and demand sides of the advertising ecosystem.

Advertising 93

Advertising Education Entertainment Media 93

Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

Ad Tech 55

Ad Tech Finance Cookies Impressions 55