Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

Ad Tech 52

Ad Tech Finance Cookies Impressions 52

More About Advertising

JUNE 6, 2022

Spotted by Ad Contrarian Bob Hoffman, among others. Bob is still on the tail of ad fraudsters and the serried ranks of CMOs. The post Another Jubilee winner/Hoffman on ad tech fraud first appeared on More About Advertising.

Ad Tech 59

Ad Tech Advertising Finance Agency 59

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. It’s a lot to deal with. Next phase?

Ad Tech 66

Ad Tech Finance Ad Targeting Advertising 66

More About Advertising

DECEMBER 21, 2021

Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server.

Ad Tech 59

Ad Tech Ad Server Retail Media 59

VideoWeek

APRIL 5, 2024

According to a patent filing reported by Lowpass, Roku wants to serve ads when a user takes a break from playing a game on their Xbox or streaming a show on an Apple TV device, which are plugged into the Roku TV. Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year.

Ad Tech 59

Ad Tech Media Agency Audience 59

More About Advertising

FEBRUARY 2, 2022

The post Peter Scott returns to the fray as boss of ad tech start-up Playcart first appeared on More About Advertising. The serial entrepreneur, who was also once boss of Carat, later Aegis Group, as WCRS tried to take.

Ad Tech 59

Ad Tech Advertising Finance Media 59

Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. It’s no secret and no surprise that Apple’s privacy changes have had a major impact on digital advertising. Internet ad revenue grew 10.8%

Ad Tech 48

Ad Tech Retargeting Finance Ad Inventory 48

VideoWeek

JUNE 28, 2023

Companies across the media and advertising landscape are now taking steps to measure the emissions generated by their business – which includes their own direct emissions, and those generated by other companies in their supply chain as a result of their business. This shows the extra sales generated by advertising, in money terms.

Advertising 52

Advertising Agency Ad Tech Finance 52

Digiday

MARCH 27, 2023

It’s a scenario that represents a misguided dynamic in digital advertising, one that does a disservice to all parties. The advertiser would plug in a series of characteristics, such as men aged 35–40 on the East Coast, and ad tools would spit out publishers who claimed to meet those criteria.

Advertising 53

Advertising Ad Tech Conversion Audience 53

VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 Sees Fall in Ad Revenues. FTC Signals Crackdown on Targeted Advertising. The Week in Tech. Top Stories. ProSiebenSat.1 billion to €4.375 billion.

Advertising 98

Advertising GDPR Banner Healthcare 98

VideoWeek

JULY 24, 2023

Many conversations around sustainability in advertising focus specifically on carbon emissions. As such, a lot of effort has been put into measuring the carbon emissions generated by the creation and distribution of ads. This is certainly a good thing in terms of reducing the industry’s impact on the environment.

Media 52

Media Advertising Agency Finance 52

PubMatic

APRIL 7, 2022

The Russian invasion of Ukraine has sparked a renewed focus within the advertising community on the question of how to advertise responsibly on news content during major news events—with some advertisers questioning whether it is safe or responsible to advertise on any news at all during a war. About Matt Skibinski.

Advertising 52

Advertising Finance Affiliates Education 52

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. Specifically for food & drink, tech, insurance, and telecom advertiser verticals. .

Cookies 97

Cookies CPM Food Ad Tech 97

Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. White label partnership is the latest trend in ad tech. Let’s review the features of the white label ad tech solution for enterprises, and its value for the ad tech market.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

JUNE 29, 2022

This is Cannes after all, and the forecast is sunny for Yahoo’s advertising business. The growth that my team has been involved in has really been advertising-based,” says Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo. Finance, Yahoo! We really service the full funnel. Sports etc.),

Demand Side Platform 120

Demand Side Platform Ad Tech Finance Agency 120

More About Advertising

NOVEMBER 6, 2017

Tom and Brian talk about the challenges of making sense of holding company finances, the importance of new business and what it will take for consultancies to make a big money bid. On this week’s #MediaSnack Tom Denford chats to Brian Wieser, the marketing business’s favourite analyst. First, they discuss the challenges of how agencies.

Finance 45

Finance Agency Marketing Ad Tech 45

More About Advertising

AUGUST 1, 2017

The first quarter of 2017 was the busiest on record for global ad tech and martech deals according to new figures from M&A specialist Results International. The number of deals dropped in Q2, from 115 to 102. At 217 deals, the combined number is up by 24 on the previous half and is the second.

Ad Tech 45

Ad Tech MarTech Finance Media 45

Martech Series

SEPTEMBER 15, 2022

Connatix , the leading video technology company for premium publishers and advertisers, announced the appointment of Joseph Pergola as its first Chief Financial Officer (CFO). Appointment Strengthens the Video Technology Leader’s Team and Prepares it for its Next Stage of Innovation Growth.

Real Estate 88

Real Estate Finance MarTech Ad Tech 88

More About Advertising

JULY 14, 2023

GDPR recently celebrated its fifth anniversary, yet privacy-first advertising remains a work in progress. The triple-whammy of regulations, cookie deprecation, and Apple’s ATT framework have scattered the once connected web of signals that powered modern advertising.

GDPR 74

GDPR Advertising Cookies Ad Tech 74

Digiday

FEBRUARY 12, 2023

And also, you have, advertisers and agencies running bake-offs on the supply side to have preferred relationships, this all favors the biggest SSPs in a consolidating business.” “In our recent payment studies, EMX had been paying late,” he said. ”

Ad Tech 65

Ad Tech Finance Agency Media 65

Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He He is a critical addition for helping AP deliver superlative client innovation and value.”.

Audience 92

Audience Retargeting Finance Ad network 92

VideoWeek

FEBRUARY 23, 2024

Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

More About Advertising

JULY 20, 2022

The post IPA Bellwether survey shows advertisers still spending first appeared on More About Advertising. According to the IPA’s latest Bellwether survey 24.2% raised their marketing budgets in the Q2 2022 against 13.4% who reduced, leaving a net positive balance of 10.8%. This despite 40.3% being pessimistic.

Advertising 64

Advertising Marketing Ad Tech Finance 64

VideoWeek

JUNE 24, 2022

Ever since Netflix announced its intentions to introduce advertising, speculation has been rife around who the streaming giant will pick to help it build out its ad sales infrastructure. Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. TF1 Sells Gamned!

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. Fry’s job title is currently unclear but the exec previously held ad sales roles at AT&T and Comcast.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Digiday

JANUARY 30, 2023

As game developers step up their activity in the mobile space, they are looking to build out internal in-game advertising departments — and acquiring an embattled in-game ad company might be the best way to do that. The past few months have been relatively rocky for the nascent in-game advertising industry. ”

Ad Tech 55

Ad Tech Finance Advertising Audience 55

More About Advertising

APRIL 27, 2021

However, that final cut-off date is fast approaching, and advertisers need to start looking for new solutions to engage customers in a personalised way. The post Xandr's Harvin Gupta: how can advertising evolve in a world without third-party cookies? first appeared on More About Advertising.

Cookies 111

Cookies Advertising Ad Tech Finance 111

More About Advertising

AUGUST 4, 2022

Is this the “first digital advertising recession?” ” Michael Nathanson from media consultancy MoffettNathanson thinks so, saying “We are living through the first digital advertising recession, the likes of which we’ve never seen before.” The post Is the first digital advertising recession on the way?

Advertising 59

Advertising Media Ad Tech Finance 59

More About Advertising

DECEMBER 17, 2023

We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web.

Display Advertising 45

Display Advertising Advertising Ad Tech Finance 45

More About Advertising

JUNE 21, 2022

This sounds rather like herding cats but GARM is supported by the World Federation of Advertisers (WFA) and various national bodies so presumably has some clout. The post Advertisers try to corral social media and the metaverse first appeared on More About Advertising. The GARM misinformation guidelines have.

Media 59

Media Advertising Ad Tech Finance 59

More About Advertising

JANUARY 17, 2023

The post Ad Contrarian Bob Hoffman: why I’m no longer very interested in today’s advertising first appeared on More About Advertising. Anyway Bob is hanging up his – typewriter maybe? Here’s an excerpt.

Advertising 64

Advertising Ad Tech Finance Media 64

More About Advertising

JULY 12, 2022

A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed are part-and-parcel of working in the advertising sector. The post Show me the money – missing spend and the clouded world of programmatic advertising first appeared on More About Advertising.

Viewability 69

Viewability Advertising Ad Tech Finance 69

More About Advertising

MARCH 31, 2022

In 2016, talent churn was only the fourth-highest concern among advertisers, while in 2018, it was third, The post ID Comms: talent churn is now biggest issue for advertisers first appeared on More About Advertising.

Advertising 59

Advertising Agency Media Marketing 59

More About Advertising

NOVEMBER 29, 2022

The post Musk’s latest Twitter spat with advertisers shines a harsh light on Apple’s dominance first appeared on More About Advertising. Musk himself as well as the thousands of Twitter employees sacked and those remaining in fear of their jobs. One might debate the importance of Twitter in the overall scheme of things.

Advertising 59

Advertising Ad Tech Finance Media 59

More About Advertising

FEBRUARY 18, 2016

Global marketing consultancy R3 has produced a new report, Adtech 40, listing what it says are 40 best examples of technology in advertising, using case studies from the likes of Coca-Cola, Tesla, Samsung, Unilever and others. R3 Principal Greg Paull (left) says: “Within five years, the CMO will spend more on technology than the CIO.

Ad Tech 49

Ad Tech Advertising Marketing Finance 49

Digiday

DECEMBER 5, 2022

It’s neither when it comes to mergers and acquisitions in advertising. Sure, they could use alternatives to cash like seller financing and earnouts to finance deals — and some are. Just ask ad tech company Azerion, which has done eight deals already this year — three just since September.

Ad Tech 48

Ad Tech Finance Affiliates Marketing 48

VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. At Scope3, we’re building a business that will serve as the foundation for the next generation of media and advertising,” said Brian O’Kelley, co-founder and CEO at Scope3.

Retail 97

Retail Media Agency Ad Tech 97