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The Ad Tech Blog
MAY 4, 2024
Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. This technique is particularly useful in environments where data privacy is paramount, such as in personalized advertising and healthcare.
Ad Monsters
FEBRUARY 7, 2024
Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.
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Digiday
JANUARY 10, 2023
It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. Isn’t that just contextual targeting?
VideoWeek
APRIL 5, 2024
According to a patent filing reported by Lowpass, Roku wants to serve ads when a user takes a break from playing a game on their Xbox or streaming a show on an Apple TV device, which are plugged into the Roku TV. Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year.
VideoWeek
FEBRUARY 23, 2024
Google Folds More Generative AI Capabilities into Performance Max Google has announced it is adding more generative AI capabilities into Performance Max, its tool for advertisers which optimises and runs campaigns across inventory sold by Google. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek.
PrograMetrix
APRIL 28, 2021
In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The Shifting Data Landscape. The California Consumer Privacy Act (CCPA).
VideoWeek
JANUARY 26, 2024
Skydance Media is a production business which has co-financed a number of Paramount Pictures’ biggest films over the last ten years, including Top Gun: Maverick, Mission: Impossible – Dead Reckoning Part One, and Star Trek Beyond. The Week in TV TV Ad Spend Expected to Return to Growth This Year UK ad spend reached £9.6
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