Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

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Ad Tech Media Agency Audience 105

Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

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Ad Tech Finance Ad Targeting Advertising 66

VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. The companies will combine their publishing, data, and ad-tech platforms which they say will allow commercial partners to buy ads across their sites with combined audiences.

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Ad Tech Media Agency Audience 59

VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.

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Ad Tech Pop-Up Retail Media 52

PrograMetrix

APRIL 28, 2021

In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The Shifting Data Landscape. The California Consumer Privacy Act (CCPA).

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Cookies Ad Targeting GDPR Advertising 52

VideoWeek

JANUARY 26, 2024

Skydance Media is a production business which has co-financed a number of Paramount Pictures’ biggest films over the last ten years, including Top Gun: Maverick, Mission: Impossible – Dead Reckoning Part One, and Star Trek Beyond. The offer comes just one month after Warner Bros.

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Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% – Mike Woosley, COO, Lotame Solutions Inc. ( Reference Image Source: MediaPost.

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Cookies GDPR Ad Tech Advertising 52