Digiday

OCTOBER 18, 2022

. “The combined company will be able to reach an expanded national audience of approximately 85 million households nationwide, fueling growth in alternative profit businesses such as Retail Media, Kroger Personal Finance, and Customer Insights,” the two companies said in a press statement.

Retail 56

Retail Media Manufacturing Finance 56

Monetize More

MARCH 9, 2023

Ads placed in prominent positions, such as above the fold, tend to have higher engagement and click-through rates, resulting in higher Ad RPM and Page RPM. Audience Demographics: The demographics of a website’s audience can also affect Ad RPM and Page RPM.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

VideoWeek

APRIL 5, 2024

The new offering will provide a new revenue stream for BILD, and create new ad opportunities for existing and new advertisers on BILD. It will also give the newspaper a bank of first-party shopper data which it could use to power its ad targeting and measurement.

Ad Tech 59

Ad Tech Agency Media Audience 59

InMobi

FEBRUARY 13, 2013

Since apps are obviously rich with features and functionality, any ad promoting an app should be a sample of what's to come. With rich features touting a very attractive ad, targeted placement (in games, travel and finance properties), and strategic and well-implemented great calls to action, the Bloomberg ad resulted in a 37% install rate.

Conversion Rate 40

Conversion Rate Conversion Rich Media Finance 40

AdvertiseMint

DECEMBER 2, 2023

It provides a sense of togetherness that is lacking in other finance apps. This ad also uses green thoughtfully. 22 Display Ad Example: Wells Fargo This credit card ad by Wells Fargo uses attractive numbers and bold benefits to hook in potential customers. Green can signal money and wealth.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

VideoWeek

JANUARY 26, 2024

Skydance Media is a production business which has co-financed a number of Paramount Pictures’ biggest films over the last ten years, including Top Gun: Maverick, Mission: Impossible – Dead Reckoning Part One, and Star Trek Beyond. The offer comes just one month after Warner Bros.

Media 52

Media Agency Entertainment Cookies 52

VideoWeek

FEBRUARY 23, 2024

BuzzFeed CEO Jonah Peretti said the changes will make BuzzFeed “more profitable, more nimble, and more innovative” New York Times Plans Generative AI Ad Tool The New York Times is building new ad targeting solutions based on generative AI, which it plans to release later this year, Axios reported this week.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Ad Monsters

JUNE 28, 2022

DMPs: DMPs were explicitly designed to improve the quality of programmatic ad targeting and were once a widely adopted and crucial piece of the ad tech ecosystem. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

Data Management Platform 52

Data Management Platform Cookies Ad Targeting GDPR 52

Automatad Inc.

JANUARY 31, 2022

Furthermore, ad tech executives are skeptical that the Topics technology could prohibit advertisers from executing ad-targeting precision that third-party cookies ensured. Advertisers which ranked amongst the top 10 in ad spend included Teladoc Health, Berkshire Hathaway, Amazon, and Comcast.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Clearcode

MAY 10, 2023

We have a company in Asia using our data clean rooms in the trade finance sector to collaborate with logistics data for tracking and monitoring cargo shipping data. You’ve got an advertiser and a publisher, and the advertiser might want to do some kind of ad targeting across the publisher’s website or properties.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 62

Marketing Retail Ad Targeting Conversion 62

Digiday

DECEMBER 19, 2022

This registration strategy offers two solutions: It increases total traffic to help support the publication’s ad revenue and the additional first-party data from free accounts is useful to the publication for honing its ad targeting or providing additional monetizable audience data points.

Audience 56

Audience Finance Impressions Entertainment 56

VideoWeek

JULY 29, 2022

The Nordic streamer also raised its year-end subscriber target from 7 million to 7.3 French MPs voted to scrap the TV licence fee on Saturday, replacing the €138 levy with plans to finance public broadcasting through VAT. Nano Interactive, a privacy-first ad targeting provider, has hired Matthew Beck as VP of partnerships.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Digiday

JULY 21, 2022

Key aspects of the ADPPA include requiring companies covered by the bill to only collect and use data that is “reasonably necessary, proportionate, and limited” for their business and also to let people turn off targeted ads.

Electronics 60

Electronics Finance Ad Targeting Communications 60

VideoWeek

AUGUST 18, 2023

The new Audience Sync feature enables customers to connect to marketing integrations (such as MAPs/CRMs) directly in Video Cloud; and Segment Sync pulls video data to form target audience groups that can sync with Audience Sync. The Week For Brands & Agencies Dentsu Reports 4.7 percent organic decline in revenues year-on-year.

Ad Tech 52

Ad Tech Audience Agency Media 52