The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Federated learning thus represents a shift towards more sustainable and privacy-conscious advertising strategies.

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

VideoWeek

APRIL 5, 2024

Higgerston added that the amount of time people spend on Meta’s platforms is concerning given that – he claims – “reliable, accurate information is, at best, being given only equal billing to conspiracy theories and misinformation” on Facebook. per share.

Ad Tech 59

Ad Tech Agency Media Audience 59

Clearcode

MAY 10, 2023

We have a company in Asia using our data clean rooms in the trade finance sector to collaborate with logistics data for tracking and monitoring cargo shipping data. So they’re running machine learning models, in order to better predict data without ever leaking individual profile information.

Pharmaceuticals 52

Pharmaceuticals Advertising Media GDPR 52

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. It follows the ad network’s purchase of Appsume, a performance measurement business, in 2021.

Ad Tech 52

Ad Tech Audience Agency Media 52