VideoWeek

MAY 8, 2024

Snap said its investment in Machine Learning and automation speeds up the process of converting 2D product catalogues into AR assets. The social media giant is further using Machine Learning to power creator recommendations on Instagram, helping brands find creators to partner on campaigns.

Machine Learning 52

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Martech

JULY 25, 2022

The proliferation of APIs and integrations now enables marketers to pull together data of a wide range of types from myriad sources, applying machine learning and sophisticated algorithms to compare and make sense of the information. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Future Innovations (2023 and Beyond) As the Ad Tech industry continues to evolve, ongoing innovations promise exciting possibilities. SmartHub's Features Have No Limits!

Ad Exchange 52

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Smart-Hub

APRIL 29, 2024

Programmatic trends are of immense significance in the digital marketing industry as they revolutionize ad targeting, enabling personalized and real-time content delivery. Marketers can identify specific user attributes and behaviors in real-time, enabling precise ad targeting.

Advertising 52

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VideoWeek

AUGUST 17, 2023

YouTube says that it doesn’t run personalised ads on kids content, and limits data collection only to that which is necessary for the basic functioning of the platform. The platform also appears to be running personalised ads on YouTube videos which are labelled as made-for-kids.

Machine Learning 52

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Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Lead form ads in search. Lead form ads are ad extensions that appear next to the ad text but are not a part of it. Search Map listing ads.

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Adtelligent

MAY 26, 2021

Some companies have already invested in contextual intelligence employing AI, machine learning, and data scientists to get valuable insights without using personal data, relying rather on the content of the page and its analysis. You know the source of information, so there is no need to evaluate the potential origins of the data.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Monetize More

MARCH 2, 2023

Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers. Furthermore, integrating RTB with other ad tech technologies like Header Bidding and Programmatic Direct will enhance its capabilities and drive its adoption.

Ad network 98

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Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning. Looking For Detailed Case Studies?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Smart-Hub

DECEMBER 8, 2023

Improving the quality of information collected and analyzed to target audiences. Especially when combined with machine learning (ML) and artificial intelligence (AI) technologies that can successfully create and update models in the programmatic advertising ecosystem.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Smart-Hub

AUGUST 8, 2023

This sophisticated digital tool leverages algorithms and machine learning to automate the purchase of ad space, targeting key decision-makers within businesses through digital channels. With this data, you can gain better insights into how your ads are performing and make necessary adjustments for optimization. #3.

Advertising 52

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illumin

JANUARY 22, 2024

The Conversions API is designed to create a connection between an advertiser’s marketing data from an advertiser’s server, website platform, mobile app, or CRM to Meta systems that optimize ad targeting, decrease cost per result and measure outcomes. Another important feature of meta ads is retargeting. Follow @illuminHQ

Advertising 52

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Single Grain

JUNE 25, 2021

5) The Development of New Ad Technologies. Google, among others, has been hard at work creating new ad targeting options that provide relevant ads without needing to track users on an individual basis. Advertisers can then target interest-based ads at these cohorts without needing to collect data on individual users.

Cookies 64

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Clearcode

MAY 10, 2023

So they’re running machine learning models, in order to better predict data without ever leaking individual profile information. You’ve got an advertiser and a publisher, and the advertiser might want to do some kind of ad targeting across the publisher’s website or properties.

Pharmaceuticals 52

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VideoWeek

SEPTEMBER 29, 2023

“LoopIQ’s unique capability to effectively link purchase data with ad targeting and measurement is set to revolutionise the way brands reach and resonate with their audiences in ad-supported streaming environments,” said Tony Marlow, Global Chief Marketing Officer at LG Ad Solutions.

Media 52

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VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. It follows the ad network’s purchase of Appsume, a performance measurement business, in 2021.

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