Venture Beat

APRIL 9, 2022

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

Machine Learning 52

Machine Learning Marketing Ad Tech 52

VideoWeek

JUNE 8, 2022

Index Exchange today acquired machine learning (ML) specialist Rivr Technologies GmbH in its first business acquisition. Our teams share the same vision and deep passion to build solutions that leverage machine learning to unlock more insights for media owners and buyers, enabling more efficient campaigns.

Machine Learning 64

Machine Learning Demand Side Platform Ad Exchange Ad Tech 64

The Ad Tech Blog

APRIL 27, 2024

Understanding Predictive Analytics Key Points Predictive analytics utilizes data mining, predictive modeling, and machine learning to forecast future behaviors and trends. Challenges in Ad Tech AI Advertising Complexity in User Data Integration Integrating user data from diverse platforms presents significant challenges in ad tech.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

The Ad Tech Blog

MAY 4, 2024

Understanding Federated Learning in Ad Tech Key Points Federated learning allows multiple devices to contribute to machine learning models without sharing the data itself, enhancing privacy. Frequently Asked Questions What is federated learning? How does federated learning enhance privacy?

Ad Targeting 130

Ad Targeting Machine Learning Healthcare Ad Tech 130

VideoWeek

JULY 10, 2023

AI already plays a big role in ad tech, and the potential is certainly there for generative tools to add value. But understanding the AI opportunity also means understanding AI’s risks and limits, says Vova Kyrychenko, CTO ad ad tech/martech software development business Xenoss.

Ad Tech 52

Ad Tech Machine Learning GDPR Advertising 52

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

Ad Exchange 105

Ad Exchange Machine Learning Ad Tech Impressions 105

AdExchanger

AUGUST 3, 2023

Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into media activation and campaign optimization. The post Why DoubleVerify Is Nabbing Scibids, An Ad Tech Company That Makes Customizable AI appeared first on AdExchanger.

Ad Tech 98

Ad Tech Media Machine Learning 98

The Ad Tech Blog

APRIL 22, 2024

AdMob employs machine learning algorithms to analyze user behavior, game engagement, and ad performance data. This analysis helps in predicting the optimal moments to display ads, thereby minimizing disruption to the gaming experience.

Machine Learning 100

Machine Learning Non-Profit Click Through Rate Ad Click 100

InMobi

DECEMBER 20, 2018

In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. We see the limitless potential for machine learning in digital advertising. Machine learning will continue to play a huge role across ad tech in 2019,” Lyons predicts.

Machine Learning 52

Machine Learning Advertising Header Bidding Audience 52

The Ad Tech Blog

MAY 1, 2024

Understanding Real-time Ad Personalization Key Points Real-time ad personalization enhances user engagement by delivering tailored content based on user interactions and behavior. It leverages data analytics and machine learning to dynamically adjust ads to fit individual user profiles.

Machine Learning 130

Machine Learning GDPR Conversion Rate Conversion 130

AdExchanger

FEBRUARY 16, 2024

is an updated version of AppLovin’s AI-powered ad tech software. It was released last year and relies on predictive machine learning to target app-install ads to the users most […] The post A (Tiny) Peek Inside The Black-Box Algorithm Driving AppLovin’s Business appeared first on AdExchanger.

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Machine Learning Ad Tech 104

The Ad Tech Blog

APRIL 25, 2024

Improved Accuracy: Machine learning algorithms help reduce false positives in threat detection, improving the overall accuracy of security operations. Machine learning algorithms are trained on historical data to identify patterns and predict potential security threats.

Machine Learning 130

Machine Learning GDPR Education Advertising 130

The Ad Tech Blog

MARCH 20, 2024

Startup data privacy officers can leverage data science to meet GDPR requirements by implementing machine learning models to classify and manage personal data. What specific machine learning models are effective for classifying personal data?

GDPR 130

GDPR Machine Learning 130

The Ad Tech Blog

MAY 5, 2024

Techniques such as machine learning, deep learning, and natural language processing are employed to scrutinize various signals like user behavior and geolocation. AI models are trained using supervised, unsupervised, or reinforcement learning to adapt and improve over time.

Machine Learning 130

Machine Learning Education ROI Ad Tech 130

Ad Monsters

MARCH 8, 2023

Life Imitates Art: The Start of Her Career Andrew Byrd: Can you tell me how you started your career in ad tech? Our data strategy involves exploring machine learning, AI, audience taxonomies, and datasets, as well as partnering with different data providers to reach our intended audience deterministically.

Ad Tech 98

Ad Tech Machine Learning Audience Advertising 98

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Ad Tech Daily

MARCH 22, 2023

Enables Integration of the Campaign Performance Platform with Google’s Machine Learning Technologies to Provide Greater Value to Clients Through Combined Technologies and Expertise SAN ANTONIO — AiAdvertising, Inc.

Machine Learning 76

Machine Learning Ad Tech Marketing Media 76

Ad Tech Daily

MARCH 6, 2023

(OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today’s marketing leaders, announced today it will deploy the automated ChatGPT (Chat Generative Pre-Trained […] The post AiAdvertising Announces Implementation of ChatGPT from OpenAI appeared first (..)

Machine Learning 85

Machine Learning Ad Tech Marketing Media 85

The Ad Tech Blog

APRIL 29, 2024

It uses Python libraries like pandas for data manipulation and sklearn for machine learning. The preprocess_data function converts categorical data to numerical values to prepare the data for machine learning. The engine analyzes customer data and product information to provide personalized product recommendations.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

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Machine Learning Ad Inventory Ad Tech Advertising 80

The Ad Tech Blog

MARCH 22, 2024

Machine learning models can be trained to identify personal data across systems, ensuring accurate data processing records are maintained. AI and data science can significantly simplify GDPR compliance by automating data management tasks, such as data mapping, privacy impact assessments, and detecting and responding to data breaches.

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GDPR Machine Learning 130

The Ad Tech Blog

MARCH 18, 2024

Startups can implement AI tools such as machine learning models to analyze data access patterns and identify unusual behavior that may indicate a data breach. By analyzing data patterns, AI can also predict and prevent potential breaches, ensuring compliance with GDPR data protection requirements.

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GDPR Machine Learning 130

Digiday

MAY 3, 2023

Key details: AI is the new buzzword in ad tech Measurement and identity need to be “stitched by the hip” Spanish-language CTV offerings get the spotlight The BBC returned to the NewFronts stage for the first time in two years. ” The new buzzword AI is officially the new ad tech buzzword.

Ad Tech 66

Ad Tech Media Machine Learning Audience 66

Ad Monsters

NOVEMBER 30, 2023

Ad blocking is on the rise again, set to cause $54 billion in ad revenue losses worldwide. More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. ChatGPT and LLMs may seriously disrupt ad tech (as well as other industries).

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

Ad Monsters

MAY 1, 2024

How would an AI handle an ad or rev ops role? Ad ops and rev ops professionals leverage generative AI within ad tech for targeted customer outreach, employing its capacity to analyze vast datasets and discern intricate consumer patterns.

Ad Ops 105

Ad Ops Machine Learning Ad Tech Communications 105

VideoWeek

APRIL 5, 2024

Higgerston added that the amount of time people spend on Meta’s platforms is concerning given that – he claims – “reliable, accurate information is, at best, being given only equal billing to conspiracy theories and misinformation” on Facebook. per share.

Ad Tech 59

Ad Tech Agency Media Audience 59

The Ad Tech Blog

APRIL 23, 2024

Understanding ML Threat Prediction in Advertising Overview of ML Threat Prediction ML threat prediction in advertising is a burgeoning field that leverages machine learning techniques to identify and mitigate potential threats in advertising campaigns. This includes fraud detection , privacy breaches , and malicious ad content.

Machine Learning 130

Machine Learning GDPR Ad Exchange Advertising 130

Ad Monsters

JANUARY 4, 2023

Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. . In fact, Google and Meta (the duopoly) captured 85% of ad spend. .

Ad Tech 59

Ad Tech Media Cookies Machine Learning 59

VideoWeek

JUNE 13, 2023

Madhive today announced the ad tech firm has received a $300 million investment from Goldman Sachs Asset Management. In 2021 the company invested $100 million in Google Cloud technology, leveraging its machine learning capabilities to automatically move ad budgets into higher-performing placements.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

VideoWeek

FEBRUARY 29, 2024

Vibe.co, an ad tech company positioning itself as a streaming TV ad platform for small and medium-sized businesses (SMBs), has announced the completion of a $22.5 Existing investors Elaia Partners and Sequioa’s Scout Fund, as well as a number of ad tech investors, also joined the funding round.

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Demand Side Platform Ad Tech Machine Learning Agency 98

Ad Tech Daily

APRIL 18, 2022

The post Postclick Appoints Mark McKenna as Chief Executive Officer appeared first on Ad Tech Daily.

Machine Learning 71

Machine Learning Conversion Rate Ad Tech Conversion 71

Martech Series

MARCH 1, 2023

Mobi-AI is integrated with the company’s Advangelists’ Ad Tech Operating System (ATOS) and leverages machine learning and AI to analyze user behavioral patterns, first-party data, CRM data, contextual information, and utilizes content-based n-gram natural language processing. Mobiquity Technologies, Inc.,

Machine Learning 81

Machine Learning Advertising Conversion Rate Ad Tech 81

Ad Monsters

DECEMBER 23, 2022

Whether you want to increase your subscriber rate or diversify your content, the ad tech ecosystem is hungry to drive revenue efficiency. . The “ad recession” forced all sides of the industry to reevaluate their business practices, and for some, that meant creating new partnerships. . Why was this marketing tool so successful?

Machine Learning 98

Machine Learning Ad Tech Audience Advertising 98

Ad Tech Daily

APRIL 19, 2022

LiveIntent is launching over 15 exclusive data segments built with LiveIntent’s licensed data and its proprietary machine learning […]. The post Xandr Partners with LiveIntent to Bring New Data and Identity Offerings to the Market appeared first on Ad Tech Daily.

Machine Learning 52

Machine Learning Marketing Ad Tech Media 52

YieldBird

NOVEMBER 27, 2023

Google Optimized Floor Prices: Unleashing the Power of Machine Learning Google Optimized Floor Prices is a revolutionary flooring mechanism embedded within unified pricing rules. Unlike traditional floor prices and target eCPM, it harnesses the prowess of machine learning to adjust floor price levels dynamically.

Machine Learning 52

Machine Learning Marketing Impressions Advertising 52

VideoWeek

MAY 8, 2024

Snap said its investment in Machine Learning and automation speeds up the process of converting 2D product catalogues into AR assets. The social media giant is further using Machine Learning to power creator recommendations on Instagram, helping brands find creators to partner on campaigns.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Kevel

JUNE 27, 2022

Most importantly, we’ve helped 100s of brands build custom, user-friendly ad platforms, helping them take back the Internet from ad tech industry giants. The acquisition will enable us to enhance user segmentation and content personalization in a privacy-first way through Velocidi’s machine learning tools.

Audience 81

Audience Machine Learning Ad Tech Retail 81