YieldBird

NOVEMBER 27, 2023

Google Optimized Floor Prices: Unleashing the Power of Machine Learning Google Optimized Floor Prices is a revolutionary flooring mechanism embedded within unified pricing rules. Unlike traditional floor prices and target eCPM, it harnesses the prowess of machine learning to adjust floor price levels dynamically.

Machine Learning 52

Machine Learning Marketing Impressions Advertising 52

Digital Remedy

APRIL 26, 2022

With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies.

Machine Learning 98

Machine Learning Ad Tech Impressions Agency 98

Martech Series

JUNE 24, 2022

Barracuda CloudGen WAN impressed the judges as it enables organizations to automatically build a secure cloud-based network by leveraging the Microsoft global network. Marketing Technology News: Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product.

Machine Learning 82

Machine Learning Ad Tech Impressions MarTech 82

VideoWeek

JULY 17, 2023

But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox. To do this, Google has created a finite list of topics and sub-topics which can be used for ad targeting.

Ad Tech 94

Ad Tech Cookies Machine Learning Ad Targeting 94

Martech Series

NOVEMBER 16, 2022

Rich Ashton, managing partner at FirstPartyCapital, adds: “This is one of the most exciting categories within ad tech right now, and Lumen is at the very forefront of the innovation curve. Following a very successful JV, the merger brings together two great teams, providing an unparalleled solution for advertisers and media owners.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Monetize More

AUGUST 22, 2022

Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit. Both these AdTech companies use machine learning to check if ads are being viewed by humans and if the impressions are not being wasted.

Ad Tech 52

Ad Tech Click Through Rate Ad Click Machine Learning 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digital Remedy

APRIL 26, 2022

With 14+ years of experience in ad tech and emerging technologies, Sotebeer brings an innovative approach and extensive knowledge in the integration of data science, creative, and media solutions to drive sustainable growth for companies.

Machine Learning 52

Machine Learning Ad Tech Impressions Agency 52

Martech Series

JUNE 20, 2022

Scope3 has designed and developed the system of record for mapping the end-to-end emissions of the digital advertising lifecycle, accounting for the complete ad tech graph behind every impression they measure.

Machine Learning 79

Machine Learning Ad Tech Impressions Agency 79

Ad Monsters

AUGUST 5, 2022

One of the major concerns in the ad tech industry for both publishers and advertisers is improving the consumer experience. The ingredients that will enable publishers, advertisers, and ad tech to work more responsibly include: On-device processing to securely capture data at speed with no data leakage.

Cookies 78

Cookies Ad Tech Machine Learning CPC 78

Flashtalking by Mediaocean

DECEMBER 13, 2021

Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking , establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions. About Mediaocean Mediaocean is the mission-critical platform for omnichannel advertising.

Communications 52

Communications Marketing Machine Learning Public Relations 52

Martech Series

FEBRUARY 2, 2023

He has built marketing programmes from the ground-up and managed global and local marketing teams for ad tech and martech companies including Criteo, Roku, and Bitly. Lumen harnesses eye-tracking panels to calculate the consumer attention generated by media impressions.

Marketing 52

Marketing Brand Lift Machine Learning MarTech 52

VideoWeek

SEPTEMBER 16, 2022

.” The study will focus on three distinct areas: Differing definitions of attention and emotion, their relationship to direct measures of neurometric response, and their validity as tools for creative evaluation and as predictors of market performance of ads or content. Due diligence.

Advertising 72

Advertising Machine Learning Viewability Media 72

Automatad Inc.

NOVEMBER 23, 2023

AdTech providers: The providers who enable effective ad space buying and selling using technological elements. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Monetize More

JUNE 2, 2022

Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid. Since this is an automated media buying process, they rely on AI or machine learning algorithms. Programmatic Ads Benefits.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Martech Series

JULY 6, 2022

Vobejda is a long-time digital executive and Chief Marketing Officer, whose background includes CMO roles at The Trade Desk, a cornerstone company in the ad tech and digital marketing space, and the global fashion brand Tory Burch. Zach Morrison is an exceptional leader who has built a unique and modern culture within his company.

Marketing 71

Marketing Machine Learning Healthcare Fashion 71

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Smart-Hub

APRIL 29, 2024

62% of developers said their user retention rates increased after the introduction of video ads with rewards. With blockchain technology in place, advertisers can be sure that they reach real users, not bots (every impression is authentic), while publishers can validate their traffic. The whole advertising ecosystem simply gets safer.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

Monetize More

FEBRUARY 8, 2023

With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

InMobi

SEPTEMBER 11, 2019

Here’s how Digiday explains it : “DSPs allow advertisers to buy impressions across a range of publisher sites, but targeted to specific users based on information such as their location and their previous browsing behavior. Do they let you pay for your campaigns based on business-first metrics , or just on clicks, impressions or installs?

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Smart-Hub

SEPTEMBER 26, 2022

The advent of the optimization machine learning mechanisms can hardly be underestimated – during 2021-2022 around 47% of business owners reported that thanks to ML and AL they were able to optimize sales and marketing, and 32% reported that they were able to reduce operating costs. First, let’s see what is RCPM.

Non-Profit 40

Non-Profit Impressions Machine Learning CPM 40

Smart-Hub

OCTOBER 16, 2023

A clear trend was evident in most presentations and discussions: the digital revolution is in full swing and powerfully fueled by artificial intelligence and machine learning being actively integrated into technology platforms. These algorithms allow marketers to analyze real-time data to make informed decisions quickly.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs. Best CRM Platform Act!

Viewability 66

Viewability Healthcare A/B Testing Food 66

Automatad Inc.

DECEMBER 1, 2023

Linear video ads Linear video ads are the most common type that plays before, during, or after the main video content. They are often skippable, allowing viewers to skip the ad after a few seconds. The linear video ads have further formats like in-stream and bumper ads. Buyers can target only one market at a time.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

illumin

OCTOBER 20, 2023

Instead, it leverages techniques such as natural language processing and machine learning to analyze content in real-time, ensuring a balance between personalization and user privacy. One such tactic gaining significant traction and delivering impressive results is the use of Artificial Intelligence (AI) in contextual targeting.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. What’s more, they expect to see AI continue fueling areas like content creation in the future.

Agency 47

Agency Media Click Through Rate Retail 47

VideoWeek

JUNE 9, 2023

Viant Eyes MediaMath Merger Demand-side platform Viant is considering a merger with ad tech firm MediaMath, according to sources close to the discussions cited by Digiday. However widely-used programmatic tools use machine learning to inform media buying strategies.

Agency 52

Agency Media Ad Tech eCommerce 52

Smart-Hub

OCTOBER 24, 2022

This same statement remains true for ad tech as well, as it rolls with the world and begins to follow new currents. And with the development of machine learning and AI, automation is becoming more omnipresent in programmatic advertising. Automating everything and anything. All of these will remain relevant in 2023.

Advertising 40

Advertising Cookies Banner Machine Learning 40

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Monetize More

JANUARY 18, 2023

Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. In other words using data, machine-learning technology and a set of tools RTB makes sure that ads are delivered to the right audience via programmatic inventory.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Lead form ads in search. Lead form ads are ad extensions that appear next to the ad text but are not a part of it. Semantic search.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Smart-Hub

APRIL 12, 2024

Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website. By tracking them, advertisers can measure their reach, although even a high number of impressions on its own is not enough to declare a campaign effective.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., I would like that to be something that… we can take to them and work with them on establishing that as a goal.”.

Media 59

Media Ad Tech Machine Learning Viewability 59