Ad Monsters

AUGUST 5, 2022

One of the major concerns in the ad tech industry for both publishers and advertisers is improving the consumer experience. Questions have mounted around data ethics, effectively retrieving consumer data without third-party cookies and future-proofing businesses. More direct relationships between publishers and advertisers.

Cookies 78

Cookies Ad Tech Machine Learning CPC 78

illumin

DECEMBER 1, 2023

Cookieless marketing is on the rise Google has been talking about eliminating third-party cookies for some time and has continued to postpone their commitments, but 2024 just may be the year they pull the plug. Many advertisers are warming up to the idea and are utilizing AI and machine learning (ML) tools to fill the gap.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

DECEMBER 17, 2021

How many and what martech and ad tech systems are employed in executing campaigns? Platforms with predictive analytics capabilities also use data, statistical algorithms and machine learning to predict future outcomes based on historical data and scenario building. Click here to download!

Machine Learning 116

Machine Learning Marketing Cookies MarTech 116

Martech

MARCH 1, 2022

What is the system’s approach to integrating with the specific martech and ad tech systems that your company uses? How does the platform employ machine learning for data analytics, such as predicting customer trends and patterns? Marketers continuing to use traditional channels find this challenge magnified.

Machine Learning 112

Machine Learning Marketing MarTech Cookies 112

PubMatic

FEBRUARY 23, 2024

Data-Driven Insights: we discussed ways to apply Machine Learning to solve customer problems. There will be huge focus on product development as we get into the next phase of addressability in a privacy compliant manner as Google plans to fully phase out third-party cookies in Chrome, and a variety of other innovations.

Machine Learning 82

Machine Learning Cookies Communications Media 82

Martech Series

NOVEMBER 16, 2022

The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and panel capability of realising omni-channel measurement in a post-cookie/ID landscape. Following a very successful JV, the merger brings together two great teams, providing an unparalleled solution for advertisers and media owners.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Ad Monsters

FEBRUARY 6, 2023

Third-party cookie deprecation negatively impacted data enrichment and modeling support advertising targeting and customer acquisition. Use machine learning-powered lookalike audiences to extend your most valuable, sought-after, and niche first-party data.

Cookies 92

Cookies Audience Machine Learning GDPR 92

Adtelligent

MAY 12, 2024

It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms. Switch to Alternative IDs At last, the time has come and third-party cookies will finally become a part of history in 2024.

Advertising 52

Advertising Cookies Ad Space Audience 52

Digiday

FEBRUARY 1, 2023

If only there were ways for advertisers to curate ad tech sellers, pools of inventory and sites into a safer sandbox — one that’s bereft of the low quality, sometimes duplicitous, inventory that tends to be a direct consequence of what makes the programmatic marketplace so open. That’s changing — slowly but surely.

Agency 66

Agency Media Ad Tech Demand Side Platform 66

Digiday

FEBRUARY 23, 2023

Sponsored by Outbrain As the deprecation of third-party cookies looms, contextual targeting is seeing a resurgence. However, as ad tech grew more sophisticated — and complex — and the industry shifted toward behavioral targeting, for many advertisers, contextual fell by the wayside.

Advertising 76

Advertising Machine Learning Cookies Audience 76

Smart-Hub

APRIL 29, 2024

There have been discussions for several years that Google would discontinue support for cookies. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

OCTOBER 16, 2023

A clear trend was evident in most presentations and discussions: the digital revolution is in full swing and powerfully fueled by artificial intelligence and machine learning being actively integrated into technology platforms. Build Your Profitable Ad Exchange Business With Us!

Retail 64

Retail Ad Exchange Cookies Fashion 64

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

PrograMetrix

AUGUST 17, 2022

These changes have led major players like Google and Apple to end their dependence on third-party cookies to track user activity on the internet. GA4 doesn't rely on third-party cookies. It will then use that information and machine learning to create separate analytics channels.

Advertising 52

Advertising Click Through Rate Cookies GDPR 52

VideoWeek

AUGUST 17, 2023

YouTube says that it doesn’t run personalised ads on kids content, and limits data collection only to that which is necessary for the basic functioning of the platform. The platform also appears to be running personalised ads on YouTube videos which are labelled as made-for-kids. (It’s

Machine Learning 52

Machine Learning Cookies Advertising Ad Targeting 52

illumin

OCTOBER 20, 2023

These profiles are then used to deliver personalized ads based on the user’s interests and preferences. However, this method raises privacy concerns as it requires the use of third-party cookies and involves tracking users’ online movements. Follow @illuminHQ

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Adtelligent

MAY 26, 2021

The decision to drop third-party cookies altogether made by Google and Apple sent shockwaves through the advertising industry. According to the recent polls, 42% of marketers think that cookie depreciation will hurt their profits, with nearly 57% expecting revenue loss of 10-25% and 31% of respondents forecasting a 26-50% drop.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Smart-Hub

OCTOBER 24, 2022

This same statement remains true for ad tech as well, as it rolls with the world and begins to follow new currents. And with the development of machine learning and AI, automation is becoming more omnipresent in programmatic advertising. Cookies are done? Automating everything and anything.

Advertising 40

Advertising Cookies Banner Machine Learning 40

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 66

Viewability Healthcare A/B Testing Food 66

Basis

JULY 19, 2022

And while you may not technically have to deal with third-party cookie loss until 2023, candidates and causes advertisers can avoid public backlash from privacy-related blunders by leveraging privacy-friendly audience targeting solutions. When users activate the optimization, Basis automatically blocklists low-quality sites.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

JUNE 9, 2023

Viant Eyes MediaMath Merger Demand-side platform Viant is considering a merger with ad tech firm MediaMath, according to sources close to the discussions cited by Digiday. However widely-used programmatic tools use machine learning to inform media buying strategies.

Agency 52

Agency Media Ad Tech eCommerce 52

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

Ad Monsters

FEBRUARY 12, 2024

Generative Ads to Keep up With Generative Content The death of third-party cookies has gotten the advertising community excited about contextual advertising again. Ads will be more effective, the thinking goes, if they are relevant to the content audiences are consuming.

Ad Ops 87

Ad Ops Machine Learning Ad Server eCommerce 87

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said.

Media 52

Media Agency Advertising Machine Learning 52

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Ad Monsters

DECEMBER 6, 2023

If ad tech innovation were being redefined for 2023, Yahoo would be listed at the top of that entry. After shutting down its SPP earlier this year, the legacy brand has been on a tear rolling out new features for the buy side to drive better results from their ad spend.

Advertising 102

Advertising Media Machine Learning Audience 102

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Smart-Hub

JANUARY 16, 2024

After you connect your DSP and SSP partners to your ad exchange, the system will match them automatically. First of all, artificial intelligence and machine learning algorithms for advertising are the core of programmatic as multiple processes involved are possible exactly thanks to them.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Digiday

APRIL 30, 2023

“Even in difficult economies, most people still shop,” said Andy Jassy, Amazon’s CEO, on the company’s earnings call last week (April 27), adding that the web’s largest e-commerce store is an attractive proposition for advertisers. The comments speak to the broader role of AI in Amazon’s plan to win more ad dollars.

Machine Learning 55

Machine Learning Click Through Rate Advertising Media 55

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Rather than introducing new tech, Galileo is said to centralise the DSP’s existing capabilities into a single hub, instead of carrying out each process separately.

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

JANUARY 12, 2024

Google Seeks to Reassure Industry Over Privacy Sandbox Concerns Google has provided an update to its Privacy Sandbox products, a privacy-centric toolset designed to replace cookies as they begin their phase-out in Chrome. NBCUniversal also said it will transact 50 percent of its business on strategic audiences in 2024.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Digiday

JANUARY 1, 2023

But the holding companies, flush with new media channels and tactics they can bring to the table (commerce media, artificial intelligence/machine learning tools, and ESG/sustainability-focused investment), argue they offer the whole package in an era when more marketers want to reduce their roster of agencies working for them.

Media 67

Media Agency Retail Machine Learning 67

illumin

JANUARY 22, 2024

They leverage data collected about individuals’ browsing habits, search history, and other online activities to deliver ads that are highly relevant and personalized. Meta ads make use of ‘cookies’. When a user visits a website or engages with an online platform, a cookie is placed on their device.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52