Martech

MARCH 21, 2024

The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. With Google continually pushing back the cookie deprecation deadline, advertisers didn’t expect, or prepare, for the demise of cookies to actually happen. Marketers can’t call Google’s bluff anymore.

Cookies 124

Cookies Advertising Finance Machine Learning 124

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking.

Machine Learning 122

Machine Learning Cookies eCommerce Conversion 122

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. The extent to which this functionality and other AI and ML capabilities are integrated into today’s CDPs varies widely.

Machine Learning 116

Machine Learning Marketing Healthcare eCommerce 116

Martech

FEBRUARY 14, 2024

Dig deeper: Alternatives to third-party cookies: The state of play As a result, identity resolution is critical to marketing success and essential for compliance with data privacy laws. These identifiers can include an email and an IP or physical address, as well as a mobile phone number, digital tag or cookie. Click here to download!

Machine Learning 115

Machine Learning Cookies GDPR MarTech 115

Martech

MAY 13, 2024

-based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s Q: Google has said it is pushing the complete deprecation of third-party cookies back to 2025. ’s Competition and Markets Authority.

Advertising 112

Advertising Cookies Machine Learning Ad Server 112

Ad Monsters

MAY 15, 2024

GRADIANT, a modern funnel marketing agency, is set to redefine media investment by bridging the gap between brand and performance marketing, providing CFO-friendly outcomes with advanced data science and machine learning techniques. It’s more than these industry forces.

Conversion 104

Conversion Retail Machine Learning Marketing 104

AdExchanger

DECEMBER 19, 2023

But there are several important differences between these machine-learning-powered ad-buying tools, says Nii Ahene, chief strategy officer at performance marketing agency Tinuiti, speaking on this episode of AdExchanger Talks. Google’s Performance Max and Meta’s Advantage+ often get tossed into the same bucket.

Machine Learning 120

Machine Learning Agency Marketing Cookies 120

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech

JULY 25, 2022

It’s not simple or straightforward, but we’re getting closer to realizing the promise, despite the headwinds, which include the pending deprecation of cookies and the need for compliance with restrictive, and often contradictory, privacy regulations. Privacy and the deprecation of cookies. Better, more powerful tools.

Machine Learning 109

Machine Learning Marketing Cookies ROI 109

Ad Monsters

MARCH 21, 2024

Will the Cookie Crumble in 2024? If you ask the industry stakeholders in the IAB’s State of Data Report, the cookie will crumble, but most think it won’t happen in 2024. Google’s Privacy Sandbox has been preparing for Chrome’s cookie deprecation for quite some time. It seems those surveyed in the report agree.

Cookies 65

Cookies Machine Learning ROI Conversion 65

Martech Series

SEPTEMBER 6, 2022

Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII. By leveraging ZineOne’s machine learning insights, customers have achieved the following benefits: ? Clothing brand experienced a +20% lift in anonymous visitor conversions.

Machine Learning 73

Machine Learning Conversion Rate Conversion Marketing 73

Basis

MARCH 20, 2023

Couple these factors with the impending deprecation of third-party cookies in Google Chrome , and it’s no surprise that advertisers are concerned about the future. As of yet, there’s no one-size-fits-all replacement that advertisers can employ in place of third-party cookies. Without third-party cookies, what’s a marketing team to do?

Cookies 83

Cookies Machine Learning Food Audience 83

Martech Series

OCTOBER 31, 2022

Tomi.ai , a predictive analytics platform for marketers powered by machine learning (ML), announced today it joined the Google for Startups Cloud Program. ” The digital marketing industry is moving away from the 3rd party cookies that historically facilitated targeting in digital advertising to improve consumer privacy.

Machine Learning 88

Machine Learning MarTech Cookies Conversion 88

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech Series

MAY 31, 2022

USIM’s proprietary cross-device data platforms get a boost from robust data assets and machine learning technology to enhance the personalized customer experience. digital devices, and third-party cookies becoming obsolete, efficient digital identification and targeting has remained a challenge for brands. With the average U.S.

Media 83

Media Machine Learning Cookies Mobile Ads 83

PubMatic

FEBRUARY 23, 2024

Data-Driven Insights: we discussed ways to apply Machine Learning to solve customer problems. There will be huge focus on product development as we get into the next phase of addressability in a privacy compliant manner as Google plans to fully phase out third-party cookies in Chrome, and a variety of other innovations.

Machine Learning 82

Machine Learning Cookies Communications Media 82

Martech

OCTOBER 20, 2023

17, 2023, can employ machine learning models to trawl through your data, seeking patterns that might otherwise go unnoticed. These patterns help fill in missing data from users who opted out of tracking by an analytics cookie or a login ID. It is the predictive analytics capabilities that can offer invaluable foresight.

Machine Learning 124

Machine Learning Click Through Rate Conversion Conversion Rate 124

Martech Series

DECEMBER 22, 2022

Using a suite of technology ranging from cloud-based Contact Center as a Service to AI-based chat analytics and machine learning, companies can quickly spot issues and emerging trends, identify process improvements and introduce automation to increase productivity. The impact of increased chat usage on customer experience.

Machine Learning 87

Machine Learning Communications Cookies MarTech 87

Martech

OCTOBER 27, 2022

Behavioral modeling: This is designed to fill in the gaps in understanding customer behavior when/if cookies go away. The company has also added a feature that uses machine learning “to look for trends and insights and surfaces them directly to advertisers on the home page.

Machine Learning 117

Machine Learning Cookies Impressions MarTech 117

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Polonioli added: “As Google phases out third-party cookies in 2024, the marketing world is preparing to shift away from third-party cookies, following many years of anticipation.

Marketing 132

Marketing Cookies Machine Learning MarTech 132

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different?

Machine Learning 81

Machine Learning Cookies Retargeting Audience 81

Martech

SEPTEMBER 28, 2021

Google Ads announces machine learning-based attribution models in new privacy landscape. “In Google Ad’s machine learning attribution model seems to be Google’s solution to this lack of data. The result is a cookie-cutter, assembly line style of marketing that prioritizes measurement over customer needs.

Machine Learning 93

Machine Learning Marketing Cookies Conversion 93

Martech Series

OCTOBER 26, 2022

Natural Language Understanding (NLU) is a set of artificial intelligence and machine learning techniques that goes beyond the statistical and keyword-based approaches used for sentiment analysis and text analytics tools. On the other end, many consumers are extremely communicative in social media, user forums and e-commerce platforms.

Machine Learning 64

Machine Learning Marketing Cookies Communications 64

Ad Monsters

NOVEMBER 30, 2023

More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. Ad Blocking Users Annoyed With Clutter and Intrusive Ads There’s no question that understanding your ad-blocking audience is once again paramount, especially as the third-party cookie fades to black.

Machine Learning 90

Machine Learning Ad Tech Audience Mobile Ads 90

Martech

MARCH 21, 2023

Because large portions of the data DMPs collect are anonymous (via cookies and IP addresses, for example), marketers get the 10,000-foot view and create generalized audience profiles. In an online environment without third-party cookies, many believe that DMPs are becoming redundant — with marketers increasingly turning to CDPs.

Data Management Platform 102

Data Management Platform Cookies GDPR Machine Learning 102

Martech

DECEMBER 17, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 122

Machine Learning Marketing Cookies MarTech 122

Martech

MARCH 1, 2022

How does the platform employ machine learning for data analytics, such as predicting customer trends and patterns? Platforms with predictive analytics capabilities also use data, statistical algorithms and machine learning to predict future outcomes based on historical data and scenario building.

Machine Learning 112

Machine Learning Marketing MarTech Cookies 112

Martech

OCTOBER 11, 2022

GA4’s data collection also takes into account the increasing concerns consumers have around privacy and, in particular, cookie tracking. Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics. Does GA4 use cookies? Let’s recap what a cookie is first. Yes and no.

Agency 101

Agency Cookies Marketing First-Party Cookies 101

Basis

APRIL 4, 2023

As a result of widespread consumer disapproval of targeting tools such as third-party cookies—not to mention government privacy regulations and changing policies from tech giants like Apple and Google —advertisers must find new ways to market relevant content to willing audience segments. The bottom line?

Cookies 81

Cookies Marketing Machine Learning Audience 81

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 65

Audience Cookies Demand Side Platform A/B Testing 65

illumin

DECEMBER 1, 2023

Cookieless marketing is on the rise Google has been talking about eliminating third-party cookies for some time and has continued to postpone their commitments, but 2024 just may be the year they pull the plug. Many advertisers are warming up to the idea and are utilizing AI and machine learning (ML) tools to fill the gap.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech Series

JUNE 6, 2022

A newly enriched, machine learning-driven version of NCSolutions ‘ (NCS) next-generation advertising campaign measurement solution will help consumer packaged goods (CPG) advertisers be more agile in dynamic markets and have greater insight into the elements of their campaigns that are driving sales lift and return on ad spend (ROAS). .

Machine Learning 92

Machine Learning Advertising Cookies MarTech 92

Basis

APRIL 4, 2023

As a result of widespread consumer disapproval of targeting tools such as third-party cookies—not to mention government privacy regulations and changing policies from tech giants like Apple and Google —advertisers must find new ways to market relevant content to willing audience segments. The bottom line?

Cookies 75

Cookies Marketing Machine Learning Audience 75

VideoWeek

JULY 17, 2023

Google’s deadline for phasing out third-party cookies from its Chrome browser remains set for Q3 of next year (for the time being). To choose the most relevant topic, Google uses machine learning to analyse the hostname and pick an appropriate topic.

Ad Tech 94

Ad Tech Cookies Machine Learning Ad Targeting 94

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. And, thanks to advancements in AI and machine learning, advertisers can now take contextual a step further with semantic targeting.

Advertising 76

Advertising Cookies CPM Retargeting 76

Monetize More

JUNE 29, 2023

AI-Driven AdTech Marketing: Genesis In the ever-evolving landscape of AdTech marketing, businesses face a new challenge with the impending demise of cookies. However, with privacy concerns on the rise, cookies are gradually fading away. To combat this, AI-based fraud prevention tools can be employed.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Martech Series

OCTOBER 13, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health, a division of AdTheorent Holding Company, Inc.

Audience 80

Audience Healthcare Machine Learning Advertising 80