Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Clearcode

MAY 18, 2023

For example, Apple Safari and Mozilla Firefox have recently added new privacy features. These web browsers are moving away from the use of third-party cookies and user IDs, which are used to track individual users across websites, and instead favor anonymized browsing. It is expected that Google Chrome will do the same in 2024.

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

Digiday

OCTOBER 10, 2022

Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. The longer readers spend on a page, the more time publishers have to serve them ads, potentially increasing ad clicks and conversions. You have to have really good and well-thought-out learning models.

Machine Learning 63

Machine Learning Audience Ad Targeting Media 63

Single Grain

AUGUST 3, 2023

Advertisers and marketers can’t collect consumer data using traditional methods like third-party cookies. Privacy also matters to businesses, specifically when it comes to ad fraud , which is when cybercriminals pose as businesses and gain revenue from false ad clicks. How is this affecting the marketing industry?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JULY 21, 2021

Google explained the issue: “When a user doesn’t consent to ads cookies or analytics cookies, Consent Mode automatically adjusts the relevant Google tags’ behavior to not read or write cookies for advertising or analytics purposes. Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Conversion 111

Conversion CPA GDPR SEO 111

Martech

APRIL 5, 2022

It’s very easy to give a paid search or social ad all the credit for a sale because it’s easy to see the click-to-sale funnel in your Google Analytics report. But this model also relies on third-party cookies to deliver the information. We’ll get to why that’s a problem in a bit.) to support all business types.

Marketing 97

Marketing Machine Learning Conversion Cookies 97