InMobi

JANUARY 1, 2018

AI and Machine-Learning Will Push the Boundaries of Possibilities For the ad tech industry, making money revolves around a user's clicking on an ad; predicting ad clicks using AI, machine-learning, or deep-learning techniques can be highly beneficial to improve efficiencies and increase revenue.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

Monetize More

MARCH 3, 2023

Ad formats supported in their network include native, video, banner, and rich media ads. Click here to find out more about Epom 9. Velis Media Velis Media offers publishers access to a premium ad marketplace where they can connect to top brands and agencies worldwide.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Monetize More

JUNE 22, 2023

Leveraging advanced machine learning techniques, GA4 enables you to forecast future trends in your site traffic. Predictive Analytics: Using machine learning, GA4 can provide predictions on future trends in site traffic, empowering you with insights to grow your business proactively. Unlock Advanced Insights Today!

Machine Learning 52

Machine Learning Click Through Rate Conversion Rate Audience 52

Monetize More

JUNE 15, 2022

It’s possible that a good chunk of that traffic & fake ad clicks are actually coming from bots. MonetizeMore’s award-winning bot management solution Traffic Cop uses tested machine learning algorithms to shield your ad inventory from abusive traffic.

Machine Learning 52

Machine Learning Ad Inventory Ad Click Audience 52

Martech

OCTOBER 23, 2023

He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” ’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data.

Mobile Search 78

Mobile Search Machine Learning Advertising Manufacturing 78

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

InMobi

OCTOBER 9, 2018

When impressions and reach are the primary campaign goal, determining the right ad to serve is fairly straightforward. Having historical data and advanced predictive analytics capabilities powered by artificial intelligence helps in this arena, as does machine learning algorithms.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Single Grain

AUGUST 3, 2023

Privacy also matters to businesses, specifically when it comes to ad fraud , which is when cybercriminals pose as businesses and gain revenue from false ad clicks. This type of ad fraud costs businesses $120 billion annually. AI and machine learning, dynamic creatives, and 5G are some of the latest trends.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JULY 8, 2019

Even with all of these automated advertising options across a wide variety of ad platforms, 96% of paid ad clicks still don’t convert. This is a massive waste in the multi-billion dollar digital advertising industry, and the main reason is because Post-Click Automation has not been a focused initiative in the market.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Single Grain

JULY 21, 2021

The new Consent Mode conversion modeling will enable the recovery of the attribution path between ad-click events and conversions.

Conversion 111

Conversion CPA GDPR SEO 111

Clearcode

MAY 18, 2023

” Federated Learning (FL) Federated Learning is a machine-learning technique that enables models to be trained on decentralized data across multiple parties without exchanging any information.

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

Digiday

OCTOBER 10, 2022

Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. The longer readers spend on a page, the more time publishers have to serve them ads, potentially increasing ad clicks and conversions. You have to have really good and well-thought-out learning models.

Machine Learning 67

Machine Learning Audience Ad Targeting Media 67

Single Grain

APRIL 27, 2023

They also use advanced artificial intelligence and machine learning to adjust bids on each auction which is known as smart bidding. The top three ways to boost ecommerce PPC ad performance are improving your ad click-through rate for all ad groups, optimizing your product pages, and using Google Shopping Ads.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Basically, it takes the guesswork out of bidding for Google Ads.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Martech

APRIL 5, 2022

It also discounts any other interactions the customer may have had before or between the ad click and the final sale. The CMO of a CPG brand wants to understand if pairing certain online and offline touchpoints lift brand and/or ad recall. But this model also relies on third-party cookies to deliver the information.

Marketing 95

Marketing Machine Learning Conversion Cookies 95