AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. The death of the third-party cookie. ” So, what happens in the absence of third-party cookies?

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Paleo AdTech

DECEMBER 10, 2023

Relocating to a WeWork space on 28th and Park Avenue in Manhattan, Steve founded Encore Media Metrics, a multi-touch attribution solution with an algorithm based on ensemble (combined) machine-learning models.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Martech

OCTOBER 11, 2022

GA4’s data collection also takes into account the increasing concerns consumers have around privacy and, in particular, cookie tracking. Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics. Does GA4 use cookies? Let’s recap what a cookie is first.

Agency 85

Agency Cookies Marketing First-Party Cookies 85

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 122

Marketing Cookies Geo targeting First-Party Cookies 122

Paleo AdTech

FEBRUARY 1, 2022

Relocating to a WeWork space on 28th and Park Avenue in Manhattan, Steve founded Encore Media Metrics, a multi-touch attribution solution with an algorithm based on ensemble (combined) machine-learning models.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Automatad Inc.

FEBRUARY 14, 2022

Despite the adtech industry claiming to be prepared for a post-cookie world, 46% of industry leaders have no clue about alternative addressability and measurement solutions, while 55% still don’t have a viable first-party data collection system in place. Misunderstanding Around Cookieless Measurement Techniques.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52