Martech

OCTOBER 11, 2022

Here’s everything you need to know about Google Analytics 4, including what it will mean for how you measure marketing activity and conversions, how to get started using GA4 and how to prep your clients for the change. Additionally, since GA4 is still being updated, everyone is in the same boat, learning how to use the new metrics.

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Agency Cookies Marketing First-Party Cookies 83

Paleo AdTech

DECEMBER 10, 2023

Relocating to a WeWork space on 28th and Park Avenue in Manhattan, Steve founded Encore Media Metrics, a multi-touch attribution solution with an algorithm based on ensemble (combined) machine-learning models.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 118

Marketing Cookies Geo targeting First-Party Cookies 118

Paleo AdTech

FEBRUARY 1, 2022

Relocating to a WeWork space on 28th and Park Avenue in Manhattan, Steve founded Encore Media Metrics, a multi-touch attribution solution with an algorithm based on ensemble (combined) machine-learning models.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This phase-out presents challenges for marketers who rely heavily on third-party data.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. Chrome is the most popular browser on the market.

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Cookies First-Party Cookies GDPR SEO 64