Paleo AdTech
DECEMBER 10, 2023
Relocating to a WeWork space on 28th and Park Avenue in Manhattan, Steve founded Encore Media Metrics, a multi-touch attribution solution with an algorithm based on ensemble (combined) machine-learning models.
Martech
OCTOBER 11, 2022
Here’s everything you need to know about Google Analytics 4, including what it will mean for how you measure marketing activity and conversions, how to get started using GA4 and how to prep your clients for the change. So it might seem jarring to think GA4 is messing with cookies at all. What is Google Analytics 4?
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Paleo AdTech
FEBRUARY 1, 2022
Relocating to a WeWork space on 28th and Park Avenue in Manhattan, Steve founded Encore Media Metrics, a multi-touch attribution solution with an algorithm based on ensemble (combined) machine-learning models.
Martech
JUNE 1, 2022
Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. For instance, the new Analytics platform offers predictive analysis, as well as deep insights thanks to the presence of well-developed AI and machine learning.
Single Grain
JUNE 25, 2021
The conversion measurement API: A key inclusion for digital ad agencies and websites that make their primary revenue through advertising, the conversion measurement APIs measure purchases based on ads and attributes them to specific ads without using cross-site persistent identifiers. Using cookie syncing to identify and target users.
Single Grain
JANUARY 15, 2024
Analyze the data to understand how customers interact with your website or app and use these insights to optimize the user experience, increasing engagement and conversion rates. Work With Us Exploring New Technologies With the decline of third-party cookies, emerging technologies come to the forefront.
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