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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

JUNE 25, 2021

The conversion measurement API: A key inclusion for digital ad agencies and websites that make their primary revenue through advertising, the conversion measurement APIs measure purchases based on ads and attributes them to specific ads without using cross-site persistent identifiers. Using cookie syncing to identify and target users.

Cookies 64
Cookies First-Party Cookies GDPR SEO 64
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Understanding Google’s Third-Party Cookies Phase-Out Extension

Single Grain

JANUARY 15, 2024

These cookies are commonly used for advertising and tracking purposes, allowing advertisers to track user behavior across multiple websites. These cookies enable features like retargeting ads and personalized marketing, but have raised concerns regarding privacy and data protection.

Cookies 52
Cookies Machine Learning GDPR First-Party Cookies 52
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