Martech
MARCH 15, 2022
This can link the brand’s existing customer data, third-party data, and ad platform user data to create a people-centric strategy for advertising. The retargeting and engagement potential of such a combination can transform campaigns. First-party cookies. The challenges of adtech. Click here to download!
Single Grain
JANUARY 15, 2024
These cookies are commonly used for advertising and tracking purposes, allowing advertisers to track user behavior across multiple websites. These cookies enable features like retargeting ads and personalized marketing, but have raised concerns regarding privacy and data protection.
Single Grain
JUNE 25, 2021
Federated Learning of Cohorts: FLoC uses machine learning to track the behavior patterns of users and place them into interest cohorts (specific groups of people), which are periodically reassessed. These include: Audience buying based on the third-party data. Using cookie syncing to identify and target users.
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