Paleo AdTech

DECEMBER 10, 2023

Relocating to a WeWork space on 28th and Park Avenue in Manhattan, Steve founded Encore Media Metrics, a multi-touch attribution solution with an algorithm based on ensemble (combined) machine-learning models.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Martech

MARCH 15, 2022

Contextual advertising isn’t a new concept, but new machine learning and natural language processing (NLP) capabilities have opened up new opportunities. First-party cookies. First-party cookies have been essential to the web-browsing experience for a while now. Click here to download!

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Martech

OCTOBER 11, 2022

If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all. The short version is that Google Analytics 4 relies on first-party cookies while restricting third-party cookies.

Agency 96

Agency Cookies Marketing First-Party Cookies 96

Paleo AdTech

FEBRUARY 1, 2022

Relocating to a WeWork space on 28th and Park Avenue in Manhattan, Steve founded Encore Media Metrics, a multi-touch attribution solution with an algorithm based on ensemble (combined) machine-learning models.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

AdvertiseMint

OCTOBER 31, 2023

The unregulated cookie potluck is winding down. While third-party cookies are crumbling, first-party cookies baked from your sites will still enable visitor tracking. Source: makeitbloom.com The path forward requires adopting new tools and strategies ahead of the post-cookie era.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech

JUNE 1, 2022

Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. For instance, the new Analytics platform offers predictive analysis, as well as deep insights thanks to the presence of well-developed AI and machine learning.

Marketing 126

Marketing Cookies Geo targeting First-Party Cookies 126

Automatad Inc.

FEBRUARY 14, 2022

Despite 60% of respondents knowing that third-party cookie deprecation will affect ad-measurement, they are yet to install adequate solutions. Machine learning and AI infrastructure, privacy compliance authorizations, attribution and measurement models, and campaign functions are all but in place.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52