AdvertiseMint
OCTOBER 31, 2023
For a while, this cookie-free-for-all flew under the radar. Growing privacy concerns, especially in Europe, put cookies under scrutiny. Landmark regulations like GDPR gave users more control over their data. The unregulated cookie potluck is winding down. The online ad business boomed thanks to cookie tracking.
Martech
MARCH 15, 2022
” So, what happens in the absence of third-party cookies? GDPR , CCPA , and other data privacy regulations spell the end of behavioral audience targeting, leaving many marketers searching for alternatives. First-party cookies. This is in keeping with GDPR. Contextual ad targeting.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
OCTOBER 11, 2022
If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all. The short version is that Google Analytics 4 relies on first-party cookies while restricting third-party cookies.
Single Grain
JUNE 25, 2021
Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.
Single Grain
JANUARY 15, 2024
Compliance and Privacy: Ensure that you’re compliant with data privacy laws like GDPR or CCPA. Cross-Channel Marketing: Use first-party cookies to create a consistent marketing experience across various channels, whether it be email, social media, or your website.
Martech
SEPTEMBER 22, 2021
Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. The European Union’s GDPR was implemented in May 2018 and impacts all U.S.
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