Ad Exchange First-Party Cookies GDPR Machine Learning 
Martech
MARCH 15, 2022
SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. Contextual ad targeting.
Martech
SEPTEMBER 22, 2021
Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. DMP, DSP, ad exchange) that will use them as advertising audiences. The European Union’s GDPR was implemented in May 2018 and impacts all U.S.
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