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Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs. Contextual advertising isn’t a new concept, but new machine learning and natural language processing (NLP) capabilities have opened up new opportunities.

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Understanding Google’s Third-Party Cookies Phase-Out Extension

Single Grain

JANUARY 15, 2024

Compliance and Privacy: Ensure that you’re compliant with data privacy laws like GDPR or CCPA. Being transparent about how you collect and use data can also help in building trust with your customers. Work With Us Exploring New Technologies With the decline of third-party cookies, emerging technologies come to the forefront.

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