31. Steve Latham – taking an Encore at Flashtalking
Paleo AdTech
DECEMBER 10, 2023
There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads. Encore used a non-Google ad server named TruEffect (now apparently defunct, but once well-known), which had a patent on first-party ad serving.
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