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31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads. Encore used a non-Google ad server named TruEffect (now apparently defunct, but once well-known), which had a patent on first-party ad serving.

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What Impact Will a Cookieless Future Have on Digital Marketing?

AdvertiseMint

The unregulated cookie potluck is winding down. While third-party cookies are crumbling, first-party cookies baked from your sites will still enable visitor tracking. Source: makeitbloom.com The path forward requires adopting new tools and strategies ahead of the post-cookie era.

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31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads. Encore used a non-Google ad server named TruEffect (now apparently defunct, but once well-known), which had a patent on first-party ad serving.

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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Click here to learn more and get started. Related Content: How Poor Website Security Negatively Impacts SEO Rankings. Click here to learn more and get started. The Future for Targeted Ads.

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