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31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

DECEMBER 10, 2023

There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads. Encore used a non-Google ad server named TruEffect (now apparently defunct, but once well-known), which had a patent on first-party ad serving.

Non-Profit 52
Non-Profit Ad Server First-Party Cookies Machine Learning 52
article thumbnail

31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

FEBRUARY 1, 2022

There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads. Encore used a non-Google ad server named TruEffect (now apparently defunct, but once well-known), which had a patent on first-party ad serving.

Non-Profit 40
Non-Profit Ad Server First-Party Cookies Machine Learning 40
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