VideoWeek

MAY 9, 2023

The company used a machine learning algorithm to analyse thousands of names and determine which ones were most likely to resonate with customers in different regions. Machine learning algorithms, like GANs, can create high-quality visuals, reducing the need for physical sets and extensive CGI work.

Machine Learning 98

Machine Learning Video Ads Audience Viewability 98

Monetize More

JANUARY 18, 2023

As a result, the advertiser can now programmatically display his travel ad only to senior audiences older than 50 and who is interested in traveling instead of losing impressions on an uninterested or non-targeted audience. You can also watch this video from the IAB to learn more about Real Time Bidding. . #6

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

APRIL 12, 2024

Viewability and Fraud Detection Fake impressions and clicks mislead campaign analytical data and prevent marketers from adopting their strategies correctly while also decreasing ROI. Therefore, for marketers, it is crucial to ensure genuine ad viewability and minimize the risk of fraud.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., I would like that to be something that… we can take to them and work with them on establishing that as a goal.”.

Media 53

Media Ad Tech Machine Learning Viewability 53

VideoWeek

JULY 14, 2023

Anzu Partners with IAS to Track In-Game Ad Viewability Anzu, an in-game advertising company, has teamed up with Integral Ad Science (IAS) to launch a viewability measurement product for gaming environments. The solution tracks invalid traffic across 2D and 3D settings, within the IAS Signal platform.

Viewability 98

Viewability Non-Profit Agency Media 98

Automatad Inc.

DECEMBER 1, 2023

They are often skippable, allowing viewers to skip the ad after a few seconds. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. The linear video ads have further formats like in-stream and bumper ads.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 63

Viewability Healthcare A/B Testing Food 63

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning. Looking For Detailed Case Studies?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Smart-Hub

APRIL 29, 2024

CTV advertising, a part of programmatic video trends and not only, is much more efficient than traditional TV ads, allowing for precise analytics, cost-effectiveness, and high viewability rates. How can businesses leverage artificial intelligence and machine learning in programmatic advertising to stay ahead of the competition?

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

InMobi

SEPTEMBER 11, 2019

Does it leverage machine learning in any capacity? Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

JANUARY 22, 2023

While machine-learning tools have saved time and brain-crunching for many on the data/research side of the industry, AI tech took serious steps just recently into the content and even creative side of media. “AI Digital agency Barbarian similarly enlists AI to support analysts in detecting unusual social media activity. .”

Media 56

Media Agency Pop-Up Machine Learning 56

VideoWeek

JULY 18, 2022

The Week in Tech. Netflix Picks Microsoft to Build its Ads Product… Netflix this week announced that it has chosen Microsoft, owner of programmatic ad tech business Xandr, to build its advertising product as it prepares to launch an ad-supported tier. Within this linear TV is set to grow by 2.0

Media 52

Media Ad Tech Agency Demand Side Platform 52

Adtelligent

OCTOBER 6, 2021

DMPs are usually integrated with demand-side platforms (DSPs) on the advertiser’s side or supply-side platforms (SSPs) on the publisher’s side and ad exchanges to take full advantage of the ad inventory available. The global pandemic also serves this trend as people spend much more time on their devices. Video advertising.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52