Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

Machine Learning 80

Machine Learning Ad Inventory Ad Tech Advertising 80

Martech

JULY 25, 2022

The proliferation of APIs and integrations now enables marketers to pull together data of a wide range of types from myriad sources, applying machine learning and sophisticated algorithms to compare and make sense of the information. Its purpose is to help marketers allocate future spend and bring it in line with business goals.

Machine Learning 104

Machine Learning Marketing Cookies ROI 104

AdvertiseMint

NOVEMBER 21, 2023

Or generate thousands of ad variations to boost performance? AI and machine learning make all that possible. Use machine learning technology to optimize ad targeting and budgets. Generate many ad variations or social posts to improve results. Tools analyze customer data to deliver targeted ads.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

Martech Series

FEBRUARY 20, 2023

I am a big fan of OKRs to ensure alignment with the overall business strategy. I also rely on some core martech tools, for CRM (often Salesforce), marketing automation (usually Marketo, but I also am a long-time HubSpot fan), and then a bunch of campaign and productivity tools, from Asana to Zapier.

Machine Learning 52

Machine Learning Marketing MarTech Cookies 52

VideoWeek

JULY 17, 2023

A few of these topics will then be presented to ad tech tools and advertisers whenever an ad impression is available for that user, helping to inform ad targeting. To do this, Google has created a finite list of topics and sub-topics which can be used for ad targeting.

Ad Tech 94

Ad Tech Cookies Machine Learning Ad Targeting 94

All About Advertising Law

AUGUST 12, 2022

As explained by the CFPB, “the use of algorithms and business-specific data to determine when to display a specific business’ ads to specific consumers to affect consumer engagement extends well beyond the activities performed by a traditional media source.”.

Electronics 98

Electronics Marketing Machine Learning Media 98

Digiday

APRIL 18, 2023

It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies. Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies.

Audience 61

Audience Cookies Demand Side Platform A/B Testing 61

Basis

MAY 31, 2023

Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice. Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access.

Machine Learning 69

Machine Learning Food Conversion Education 69

Digiday

SEPTEMBER 9, 2022

New privacy laws are needed to address newer formats like email and online search said Caitriona Fitzgerald, deputy director of the Electronic Privacy Information Center (EPIC), who said Google’s use of tracking email and search history for ad-targeting would be illegal if applied to older communication formats like mail and telephone calls.

Machine Learning 58

Machine Learning Retail Electronics Ad Targeting 58

Monetize More

FEBRUARY 26, 2023

The rise of new ad formats like native ads and programmatic audio could impact the way CPM and eCPM are calculated and compared. As privacy regulations like GDPR and CCPA evolve, ad targeting and relevancy may become more challenging, potentially impacting eCPM calculations.

CPM 98

CPM Impressions Viewability Click Through Rate 98

Clearcode

JUNE 15, 2023

This can lead to more effective ad targeting and a better user experience. By using PETs to collect non-personal data, publishers can offer more relevant ads to their audiences without risking user trust. PETs can also help advertisers and publishers comply with privacy regulations, such as GDPR and CCPA.

Machine Learning 52

Machine Learning GDPR Advertising Audience 52

Basis

DECEMBER 1, 2023

FIs are responding by investing in technologies like artificial intelligence and machine learning ; enhancing their mobile and online platforms to appeal to younger customers; and strengthening valuable fintech relationships by offering embedded finance.

Marketing 52

Marketing Education Finance Machine Learning 52

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? A DCO tool can be used with display, social, video and audio ads. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? We explain the differences below.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Monetize More

MAY 9, 2023

Here are some strategies you can use to optimize your ad campaigns: Make use of Ad Targeting : By targeting your ads towards specific interests and lifestyles, you can ensure that only people who are interested in what you’re offering will see it.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Basis

MARCH 14, 2024

How to Leverage Different Types of Contextual Targeting There are a variety of types of contextual targeting, as well as a whole host of different channels that support this tactic. Keyword and topic targeting allow advertisers to align their ads with specific search terms or thematic contexts.

Advertising 75

Advertising Cookies CPM Retargeting 75

Smart-Hub

DECEMBER 22, 2023

Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities. Advertisers began leveraging consumer insights for hyper-personalized campaigns. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

MAY 3, 2023

Ashwin Navin, Samba TV co-founder and CEO, said AI and machine learning technology will “affect the way we work, how we understand audiences – even the way the technology is being built into the television will basically transform the viewing experience.”

Ad Tech 61

Ad Tech Media Machine Learning Audience 61

VideoWeek

AUGUST 17, 2023

YouTube says that it doesn’t run personalised ads on kids content, and limits data collection only to that which is necessary for the basic functioning of the platform. The platform also appears to be running personalised ads on YouTube videos which are labelled as made-for-kids.

Machine Learning 52

Machine Learning Cookies Advertising Ad Targeting 52

Basis

MARCH 14, 2024

How to Leverage Different Types of Contextual Targeting There are a variety of types of contextual targeting, as well as a whole host of different channels that support this tactic. Keyword and topic targeting allow advertisers to align their ads with specific search terms or thematic contexts.

Advertising 52

Advertising Cookies CPM Retargeting 52

MNTN

MARCH 14, 2024

Performance Tracking and Reporting : The SSP tracks the performance of the ad placements, including impressions, clicks, and revenue generated, providing publishers with insights and data for optimizing their inventory sales.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Digiday

SEPTEMBER 8, 2022

Experts say the use of AI is increasing as ad targeting with first-party data has become even in more demand. AI can help automate some of those processes, from creative to segmentation and potentially help agencies optimize their ad spend by cutting down on tedious tasks. “As A broader strategy, from customers to C-suite.

Agency 65

Agency Machine Learning Communications Information Technology 65

Clearcode

FEBRUARY 10, 2022

How can advertisers show ads to users via the Topics API? What role will AdTech companies play in the targeting and delivery of Topics-based campaigns? Is Topics a privacy-friendly ad targeting method? One of the main privacy considerations of Topics is to exclude sensitive topics so they can’t be used for ad targeting.

Ad Targeting 52

Ad Targeting Cookies Entertainment Machine Learning 52

Basis

OCTOBER 14, 2022

Algorithmic and machine learning optimizations, which automatically improve campaigns by finding and optimizing audiences and placements that are most likely to convert. Group budget optimization, which saves time and drives performance by using an algorithm to distribute and optimize budgets between tactics in real time.

Retargeting 65

Retargeting Cookies Pop-Up Conversion 65

Monetize More

MAY 23, 2023

Another approach to maximizing in-game advertising revenue is creating unique, branded ads targeted to specific audiences. Publishers must be mindful of how they implement ads, ensuring that they are seamlessly integrated into the game and enhance the player’s experience rather than detract from it.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Clearcode

AUGUST 8, 2023

Homomorphic encryption allows DSPs to perform computations on encrypted data without decrypting it, thereby securing data while still making it usable for ad targeting. DMPs can use these techniques to create anonymized or pseudonymized user segments, enabling precise ad targeting without compromising individual user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Monetize More

JANUARY 13, 2023

Traffic Cop uses a variety of methods to detect invalid traffic, including machine learning, behavioral analysis, and ad stacking policy violation checks. Conclusion By adopting these ad automation strategies, you can ensure your ads reach the right audience and perform optimally.

Conversion Rate 52

Conversion Rate A/B Testing Retargeting Conversion 52

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 112

First-Party Cookies Cookies Impressions Ad Exchange 112

Monetize More

APRIL 19, 2023

As a Google Certified Publishing Partner, Mediavine offers a comprehensive suite of ad management services, including ad optimization, video monetization, and sponsored content, all aimed at helping website owners maximize their ad revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Automatad Inc.

NOVEMBER 23, 2023

Data analysis: SSPs analyze user data to understand preferences, behaviors, and demographics, allowing for targeted ad placements. Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

VideoWeek

APRIL 5, 2024

Higgerston added that the amount of time people spend on Meta’s platforms is concerning given that – he claims – “reliable, accurate information is, at best, being given only equal billing to conspiracy theories and misinformation” on Facebook.

Ad Tech 59

Ad Tech Agency Media Audience 59

Martech

OCTOBER 19, 2022

There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Programmatic ad targeting is only as good as the data it’s based on. They must be highly relevant and customized with the right creative and messaging specific to your target audience.

Advertising 108

Advertising Marketing Ad Exchange Retail 108

Single Grain

FEBRUARY 5, 2024

Get My Free Marketing Plan Revolutionizing Digital Ads Through AI-Driven Campaign Types Google’s Performance Max and Meta’s Advantage Plus campaigns leverage the power of machine learning and AI to redefine digital advertising, offering unparalleled efficiency and targeting capabilities.

Machine Learning 52

Machine Learning Marketing ROI Audience 52

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52

Clearcode

SEPTEMBER 11, 2023

Learn more about the critical features of DSPs in our previous blog post: The Anatomy Of a Demand-Side Platform (DSP). Optimization Features Well-designed DSPs have modules to maintain ad campaigns, optimize ad targeting, and control spending. How Can You Design and Build a DSP?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Adtelligent

MAY 26, 2021

Some companies have already invested in contextual intelligence employing AI, machine learning, and data scientists to get valuable insights without using personal data, relying rather on the content of the page and its analysis. You know the source of information, so there is no need to evaluate the potential origins of the data.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Lead form ads in search. Lead form ads are ad extensions that appear next to the ad text but are not a part of it. Search Map listing ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

MAY 2, 2023

The primary tools powering PPC automation are machine learning and artificial intelligence. Machine learning is also integral to predicting future outcomes. Machine learning delivers regular data on your PPC campaign and audience so that advertisers can make any necessary modifications.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52