Ad Targeting Ad Tech Audience Finance 
Ad Monsters
FEBRUARY 7, 2024
Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.
VideoWeek
APRIL 5, 2024
The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.
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VideoWeek
FEBRUARY 23, 2024
It will also focus more on distributing content and reaching audiences through its social channels. The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 The move will “technically link” RTL’s Smartclip and ProSieben’s Virtual Minds.
PrograMetrix
APRIL 28, 2021
In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. Related: Audience Targeting 101: How to Show Your Digital Ads to the Right People.
Automatad Inc.
JANUARY 31, 2022
Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% – Mike Woosley, COO, Lotame Solutions Inc. ( Reference Image Source: MediaPost.
Ad Monsters
JUNE 28, 2022
DMPs: DMPs were explicitly designed to improve the quality of programmatic ad targeting and were once a widely adopted and crucial piece of the ad tech ecosystem. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.
Clearcode
MAY 10, 2023
We have a company in Asia using our data clean rooms in the trade finance sector to collaborate with logistics data for tracking and monitoring cargo shipping data. You’ve got an advertiser and a publisher, and the advertiser might want to do some kind of ad targeting across the publisher’s website or properties.
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