Basis
DECEMBER 1, 2023
FIs can be more involved in their customers’ personal finances at a smaller level like checking and savings accounts, up to major decisions like home and auto loans, financial advice, and retirement planning. People want to know how their data is being used and trust that their data, like their money, is safe.
Ad Monsters
FEBRUARY 7, 2024
Therran Oliphant, Head of Data & Technology, EssenceMediacom After an early career in wholesale car buying, Oliphant began his advertising journey by building audiences from vehicle purchase data at Polk Automotive (now HIS Markit). Gibbs Jr is passionate about marketing, entertainment, technology, and the Black audience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
MAY 22, 2023
As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.
Monetize More
MARCH 9, 2023
Here are some to keep in mind: Site niche Content quality General seasonality Audience geographics Audience demographics Audience seasonality Topic trends and breaking stories Factors impacting Ad RPM & Page RPM Several factors can impact Ad RPM (revenue per thousand ad impressions) and Page RPM (revenue per thousand pageviews) for publishers.
VideoWeek
APRIL 5, 2024
The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.
PrograMetrix
APRIL 28, 2021
In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. Related: Audience Targeting 101: How to Show Your Digital Ads to the Right People.
Digiday
OCTOBER 18, 2022
“The combined company will be able to reach an expanded national audience of approximately 85 million households nationwide, fueling growth in alternative profit businesses such as Retail Media, Kroger Personal Finance, and Customer Insights,” the two companies said in a press statement. supermarket sector.
Expert insights. Personalized for you.
52 
Let's personalize your content