Martech Series

OCTOBER 20, 2022

After performing a deep dive into influencer growth and engagement on YouTube and Instagram, Emplifi found that finance influencers are publishing more content – and gaining more traction. The primary takeaway from our research is that finance influencers are experiencing a substantial rise in popularity.

Finance 79

Finance MarTech Audience Marketing 79

Martech Series

NOVEMBER 3, 2022

” Marketing Technology News: Solving First-Party Audience Expansion Using AI. The post Alethea Closes $10M Series A Financing Led by Ballistic Ventures appeared first on MarTech Series.

Finance 84

Finance Machine Learning Communications MarTech 84

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Digital Turbine

MAY 19, 2022

The BRAG Blog: How CashApp Ruled Finance . As you can see in the box, no finance apps did extremely poorly in our BRAG index with a lot of apps clustered around the middle. In fact, Finance had the most apps with a BRAG Index > 1 of any category. However, the top 3 apps clearly outdistanced the rest by a good margin. .

Finance 52

Finance Marketing Audience 52

Adweek

FEBRUARY 21, 2023

Crayola aficionados and applesauce superfans don't typically express a strong interest in personal finance ads. But when you recruit Count von Count as a common denominator between inflation and early childhood education, the feasibility of a shared audience starts to add up.

Finance 246

Finance Education Audience 246

Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He The post Audience Platform Is Pleased to Announce the Hiring of Long Ellis as SVP Client Strategy appeared first on MarTech Series.

Audience 92

Audience Retargeting Finance Ad network 92

Digiday

JULY 12, 2022

To target creative types as well as social media influencers and creators the company is spending most of its ad budget — roughly 70-80%, per Levin — on social platforms like TikTok and Instagram where that audience is spending their time. Willa is doing so to “create some familiarity and trust, reinforce [who we are] to that audience.”.

Finance 68

Finance Audience Media Advertising 68

Digiday

JULY 11, 2022

The timing of Buy Side’s launch — which is likely taking place right before a recession — could be a unique challenge for most commerce publishers, with audiences starting to pinch their pennies and brands reconsidering their affiliate marketing budgets. The WSJ approach to commerce content.

Finance 69

Finance Affiliates Conversion Audience 69

Ad Rants

MARCH 25, 2024

SEO services focus on identifying and integrating relevant keywords that resonate with the city's diverse audience. This hyper-targeted approach ensures that your business is not lost in the vastness of the online cityscape but stands out in the areas that matter most to your target audience.

SEO 208

SEO Fashion Audience Finance 208

Martech

SEPTEMBER 13, 2023

Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. The ability to use natural language processing capabilities to identify relevant audience segments. Specific capabilities.

Marketing 135

Marketing Finance MarTech Audience 135

MNTN

MARCH 7, 2024

Not only do ad-supported streaming audiences officially outnumber cable TV viewers, but AVOD viewership is expected to more than double the number of pay TV subscribers by 2027. Finance The streaming industry’s password-sharing crackdown has claimed its next victim — Warner Bros. Connected TV in the News Warner Bros.

Advertising 98

Advertising Finance Audience Marketing 98

More About Advertising

SEPTEMBER 15, 2020

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience planning manager, Talon.

Audience 96

Audience Media Impressions Finance 96

Martech

JANUARY 4, 2024

The new identity graph offers the opportunity to add many new demographic attributes ranging from life events to home ownership, interests, and consumer and auto finance. Why we care. Third-party cookies are on their way out of the door. Google really seems to mean it this time as it begins phasing them out for 1% of Chrome users.

Marketing 112

Marketing Finance Cookies MarTech 112

Martech

MARCH 11, 2022

In what ways does LendingTree make customer-centricity work for your audience, and how do you communicate that when engaging customers? We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. We are reframing the role that personal finances play in our lives.

Finance 111

Finance Marketing Display Advertising Search Advertising 111

More About Advertising

MAY 16, 2019

Commercial radio in the UK has reported its highest ever audience of 36.1 million listeners according to new figures for Q1 2019 published by RAJAR, the body responsible for measuring radio audiences in the UK. There are now 1.7m

Audience 63

Audience Finance Media Advertising 63

Digiday

MAY 17, 2023

Today, Brian “FaZe Rug” Awadis has become the latest industry leader to join the fray with the launch of 1UP Candy, a DTC candy business with a focus on the Gen-Z livestreaming audience. 1UP Candy is privately funded by Awadis and his co-founder and CEO, Matt Weiss. “In Continue reading this article on digiday.com.

Finance 69

Finance Audience Media Marketing 69

Martech

OCTOBER 23, 2023

If they do have the finances, they want value before they’ll be ready to execute a purchase. Test different products or lines within the brand and play with offers or incentives to help find your audience and gauge their willingness to spend. Digital platforms also foster interaction.

Marketing 122

Marketing Brand Awareness Audience Media 122

Martech Series

AUGUST 9, 2022

The alliance will accelerate the build out and monetization of new Seekr verticals in concert with expanding its global audience and reach. Global omnichannel audience engagement campaigns are currently underway with a monetization strategy set to begin in early Q4.

Machine Learning 87

Machine Learning Finance Audience Search Advertising 87

Martech Series

JUNE 7, 2022

Influencer commerce platform Because I Love It, aka BILI, designed to help influencers and creators discover and sell the products they love, to the fans that love them, has raised over $600,000 in seed financing. Building on this momentum, BILI will use the financing to accelerate growth while continuing to invest in new product innovation.

Finance 87

Finance Communications MarTech Audience 87

Basis

MARCH 8, 2024

As customers seek information about their finances and explore products and services that can help them save money and tackle debt, they’re turning to a variety of sources : friends, family, and financial advisers, of course, along with bank websites, social media, and TV and online advertising.

Advertising 75

Advertising Finance Media Audience 75

MNTN

APRIL 5, 2024

Streaming networks see bigger margins on ad-supported plans, and automated technology like MNTN is already hard at work ensuring the right audiences see the right ads, which means the “irrelevant” part of any watch experience is already dwindling. The unskippable nature of CTV ad tiers is working for most parties.

Finance 52

Finance Audience Advertising Marketing 52

Digiday

DECEMBER 11, 2022

With its recently introduced TikTok channel, The Wall Street Journal has joined a number of other legacy publishers working to reach Gen Z and young millennial audiences on the platform, where many of these consumers are getting their news. It’s focused on three core content pillars: careers, personal finance and tech.

Finance 84

Finance Audience Entertainment Agency 84

Martech Series

JULY 26, 2022

Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the open web, announced it raised $36 million in a new round of equity financing. Investors include Foundry, Archer Venture Capital, Lexington Partners, Progress Ventures and Structural Capital, among others.

Finance 96

Finance Affiliates eCommerce MarTech 96

Martech Series

NOVEMBER 23, 2022

. “We were excited to digitize El Financiero’s content and help facilitate a direct connection with new and existing audiences through the deployment of a white-label app.” “We were excited to digitize El Financiero’s content and facilitate a direct connection with new and existing audiences.”

Finance 88

Finance eCommerce Audience MarTech 88

Martech Series

JUNE 22, 2022

ArcSpan Technologies , a New York-based, real-time audience data monetization and optimization company announced it has named Kelly Merton as Vice President, Sales, and Artemio Rimando as Data Scientist. I look forward to working closely with Kelly as we bring important audience monetization solutions to the market.”

Machine Learning 87

Machine Learning Retail Audience Finance 87

Martech

AUGUST 31, 2023

It provides insights and analysis to sales, compensation, and finance professionals. The new solution extends SOCi Social and uses AI to create consistent, customized engagements that resonate with local audiences and protect brand reputation. Xactly ’s AI Copilot helps businesses manage and optimize their revenue processes.

MarTech 119

MarTech Finance Conversion Audience 119

Martech

SEPTEMBER 26, 2022

Alternative financing. All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. It’s all about immersing your audience within a product and deeply engaging them. Alternative lending.

Marketing 115

Marketing Affiliates Finance Education 115

More About Advertising

MARCH 10, 2021

The post Talon's Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences first appeared on More About Advertising. Since this announcement, it was motioned that all search browsers would block Third Party cookies in a two-year phasing out period. During which we have already seen.

Cookies 52

Cookies Audience Advertising Ad Tech 52

Aronson Ads

AUGUST 17, 2023

Demonstrating experience on the topic also helps build the author’s credibility in the eyes of their audience. Showing a strong knowledge and understanding of a topic can build trust between the author and audience. This helps the audience get to know who is creating the content and what their qualifications are. We can use A.I.

SEO 77

SEO Audience Finance Conversion 77

More About Advertising

APRIL 7, 2021

3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple online channels. The post Talon: tools and systems built for OOH create ways to reach audiences at the end of the 3rd Party Cookie first appeared on More About Advertising. By Georgie Rumble.

Cookies 52

Cookies Audience Advertising Ad Tech 52

Martech

APRIL 12, 2024

The software consists of modular solutions, including Customer Data Platform, Audience Builder, Journey, Identity, and Real-Time CX, which can be easily added or expanded to meet changing customer needs. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 110

Machine Learning Marketing Healthcare eCommerce 110

Martech

FEBRUARY 8, 2024

Then, by utilizing a cloud platform that consolidates data from various sources, we can create accurate profiles and audiences to guide our future marketing strategies. On top of this, detailed data can prove invaluable for enhancing collaboration between departments, especially marketing and finance.

Marketing 117

Marketing Finance Cookies Impressions 117

Martech

SEPTEMBER 28, 2023

A company selling patient financing systems to dentists used labeling in their lead generation campaign. Their target, dentists and dental office managers, typically already had a patient financing system. They found 10% more of the people who had been told they were more politically active actually showed up at the polls to vote.

Marketing 129

Marketing Finance MarTech Communications 129

Martech Series

AUGUST 2, 2022

These dynamic communities are devoted to a vast array of passions and interests – from gaming to fashion, entertainment to finance – and represent an unparalleled opportunity for advertisers seeking to engage with audiences that influence behavior, drive decisions and shape culture.

Advertising 78

Advertising Marketing Finance Fashion 78

Martech Series

FEBRUARY 12, 2023

In late 2022, we raised an additional round of equity financing specifically for North American business development. Marketing Technology News: Engage Audiences With Your Marketing in 2023 Amidst A Potential Recession The post Software Provider Wazo to Exhibit at MSP EXPO 2023 in Florida appeared first on MarTech Series.

Communications 71

Communications Manufacturing Finance MarTech 71

Basis

DECEMBER 5, 2022

billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. 2) Lookalike audiences. Adjacent to cookieless data, advertisers should look to establish lookalike audiences. This number is expected to rise again to $38.8

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

DECEMBER 5, 2022

billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. 2) Lookalike audiences. Adjacent to cookieless data, advertisers should look to establish lookalike audiences. This number is expected to rise again to $38.8

Marketing 52

Marketing Data Management Platform Retargeting Finance 52