Fri.Jun 07, 2024

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Dentsu Creative Eyes Global Growth With the Elevation of Abbey Klaassen and Phil Gaughran

Adweek

Dentsu Creative's U.S. CEO Abbey Klaassen and Phil Gaughran, who leads global business strategy for Dentsu Creative and Dentsu Americas, are expanding their roles in the interest of creating a cohesive global brand. They aim to grow Dentsu Creative's international creative products and offerings and attract more business, amid a recent winning streak that includes.

Agency 288
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Real-Time Sentiment Analysis for Dynamic Ad Copy

The Ad Tech Blog

Key Points Real-time sentiment analysis can provide opportunities for companies to react quickly to customer sentiment. It is useful for companies interested in getting instant customer feedback on their products and services. Deploying a real-time approach to sentiment can be useful in various use cases, including customer service and marketing. A granular understanding of sentiment helps identify specific entities in the text, such as a company, product, or brand.

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JanSport Ads Mine Gen Z’s Everyday Lives for Comedy Gold

Adweek

Consumer research shows that JanSport is considered a time-tested utility player and a staple of American student life--functional, ubiquitous and essential. But what brand today wants to be on the receiving end of the sick burn, "ya basic," even if it's true? JanSport, a legacy company in a jam-packed commodity category, has decided to lean.

Fashion 283
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Marketers, it’s time to walk the walk on responsible media

Martech

As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into actionable strategies. While many have been vocal about these issues, implementing responsible media practices is proving more complex than anticipated.

Media 116
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Guardian to Launch New Review Product Focusing on Sustainability

Adweek

The Guardian is preparing to launch a product recommendation vertical on its website this summer. Its core point of differentiation will be its focus on sustainability, according to a person familiar with the project. A job listing associated with the new, unnamed venture describes it as a means to guide Guardian readers toward sustainable options.

Media 280
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Google launches marketer resource center and AI recommendation tool

Martech

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Accelerate with Google What it is. Accelerate with Google is a central destination rooted in Google’s AI Essentials resources for ad products like Search and Performance Max.

CPM 114

More Trending

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Perfect pavement

Seth Godin

Paving the ground might be an option. Pavement is invisible to the driver. It’s expected, smooth, resilient and gets out of the way. You only notice a road when it’s not paved well. Nature, on the other hand, is never perfect. All untouched forests are natural, yet each is different. That’s the point. Hardness can be perfect. You can measure it.

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Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

AdExchanger

The first step in the retail media evolution is for every retailer to create its own data-driven ad platform. Check. Eventually, though, if retailers are to become a real pillar for advertisers across categories like finance, travel, automotive and entertainment, they’ll need to build non-endemic businesses. Which means getting ad revenue from brands that aren’t […] The post Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier appeared first on AdExch

Retail 98
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AUDIENCES’ Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy

Exchange Wire

In this interview, Rob McLaughlin, founder and CEO of AUDIENCES takes a look at the competitive advantage first-party data can provide, expanding on how both advertisers and publishers can capitalise on it. He also discusses how marketers can ensure they [.] The post AUDIENCES’ Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy appeared first on ExchangeWire.com.

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10 Best Demand Generation Tools for Marketers in 2024

MNTN

Demand generation is a business practice that plays a critical role in attracting, engaging, and converting leads into loyal customers. But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? Here are our top ten picks: 1. MNTN Performance TV We have to start with ourselves, of course.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses

Exchange Wire

This week on The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses; ITN Safeguards Content Archive from AI; Today’s episode of the MadTech Daily Early this week, we took a look at a report [.] The post The Stack: Ad Industry Calls for More Inclusivity; Broadcasters Increasingly Taking Stakes in Early Stage Businesses appeared first on ExchangeWire.com.

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10 Best Demand Generation Tools for Marketers in 2024

MNTN

Demand generation is a business practice that plays a critical role in attracting, engaging, and converting leads into loyal customers. But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? Here are our top ten picks: 1. MNTN Performance TV We have to start with ourselves, of course.

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The WIR: Paramount+ Explores Streaming Partnerships, Instagram Tests Non-Skippable Ads, and UN Secretary General Calls for Fossil Fuel Ads Ban

VideoWeek

In this week’s Week in Review: Paramount looks into streaming partnerships, the UN Secretary General calls for a ban on fossil fuel ads, and Instagram tests non-skippable ads. Top Stories Paramount Explores Streaming Partnerships for Paramount+ Amid ongoing takeover drama, Paramount set out its strategic vision at its annual shareholders meeting on Tuesday.

Ad Tech 52
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MAA Ad of the Week: Heineken’s ‘Superstitious Call’ from Le Pub

More About Advertising

Publicis Groupe seems to have a secret sauce at the moment, outpacing all its rivals, and Le Pub, its agency for Heineken, is part of the recipe. At the moment the airwaves are full of Euros tournament ads but this one harks back to Real Madrid’s Champions League triumph with a (pleasingly bonkers) fan who … The post MAA Ad of the Week: Heineken’s ‘Superstitious Call’ from Le Pub first appeared on More About Advertising.

Agency 45
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Surveillance Capitalism 2.0: The New Era of Digital Ad Tracking and Privacy

Ad Monsters

Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations. Are we truly anonymous, or is it all just a myth?

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Adobe AI Assistant now generally available

Martech

The Adobe Experience Platform AI Assistant, previewed at Adobe Summit in March, is now generally available to users. Threaded through the Experience Platform and apparently able to pop up almost anywhere is the new Adobe AI Assistant. Clicking on its icon opens a simple dialogue box into which the user can type natural language questions and instructions.

Pop-Up 99