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Black History Month Spotlight: 8 Industry Shapers in Ad Tech & Digital Media

Ad Monsters

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.

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10 Black Ad Tech Professionals Making Waves in Digital Media

Ad Monsters

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

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20 Top Women in Media & Ad Tech to Look Out For

Ad Monsters

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

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Ad tech firms focus on layoffs as ad recession fears build

Digiday

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

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Marketing budgets under threat as finance directors tighten screws – WFA and Ebiquity

More About Advertising

Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The new study assessed the intentions of 43 multinational companies.

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Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product

Martech Series

Media Operations and Finance Leader Joins Fast-Growing Provider of CRM and OMS Solutions to Accelerate Company Growth. The post Boostr Names Ad Tech Industry Veteran David Christopher-Morris Head of Product appeared first on MarTech Series. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

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Criteo is exploring a services layer for Privacy Sandbox 

Digiday

To all the befuddled ad tech vendors scratching their heads over the hefty tech and financial requirements for Google’s dicey cookie alternatives — fret not. Criteo’s got you. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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